The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. To see how your keywords stack up, visit the Keywords tab on the Adwords interface and hover over the status for any of your keywords to see how their associated landing pages measure up.
Above Average – You have achieved the highest rating and your Quality Score will not be negatively affected by your landing page experience. Average – You have achieved an adequate rating and your Quality Score will not be negatively affected by your landing page experience. Below Average – You have achieved a poor rating and your Quality score may suffer as a result. If you find that keywords are receiving Below Average rankings, you’re being penalized which likely means paying a higher CPC than your competitors and potentially not having your ad shown for all qualified searches. The first thing measured is the relevance of the content to your keyword and information shown in your ad.
If you want to maximize your landing page relevance and get the most out of your Adwords campaigns, stick to these guidelines and make a point to continuously test and improve. Too often advertisers get so caught up in long tailed keywords and click-through-rates that they forget to take a step back and look at the big picture. Zach is a certified Google AdWords Professional with over 4 years of experience managing successful PPC campaigns.
That potentially means a big Buy Now button, above the fold… or Sign Up Now, or Download NOW. Stick to the key facts and be transparent, especially when the landing page is related to an ad campaign. Presentation (eg: colors, graphics, icons) can play a big role in reinforcing purchase intent. By contacting me today, you will receive a FREE 15 minute coaching call to discuss your online marketing strategies.  You will thank yourself after you experience the benefits of what you are about to do for your business.
Given this common pain point, I’m excited to announce the release of WordStream’s brand new free landing page tool, the AdWords Landing Page Grader. Before we get started, here’s a little bit more about me: I’m the director of product management at WordStream.
Our goal in creating the AdWords Landing Page Grader to join our lineup of marketing graders was to offer a free landing page optimization tool to help marketers assess how their PPC landing pages are performing when analyzed against industry-established best practices.
It’s fast, easy, and free – Your landing page report offers the kind of insight you’d get from a professional PPC audit, but without the time or expense required to hire a consultant. It’s designed to help you increase your AdWords conversion rate, Quality Score, and ROI – The landing page tool focuses on PPC-specific best practices. You can’t get this insight anywhere else – We created the first free AdWords analysis tool, and this is the first free landing page analysis tool. We believe this new tool will help remove some of the mystery about what it takes to achieve the best possible bang for each buck spent on PPC.
Unlike other website graders, our new landing page tool takes a PPC-centric approach to assessing how well a landing page is performing. You’ll also seen individual conversion rates and performance scores for each of your top five landing pages (by spend). The conversion rate section shows you your landing page conversion rate over the past several months compared to our benchmarks for your industry. The content relevance section checks to make sure that your top keywords appear in the content on your page. Finally, drawing on WordStream’s industry expertise and wealth of data, we’re able to compare performance against recommended benchmarks and best practices to provide an overall assessment of landing page health, and make suggestions that may help increase over performance. We’re optimistic that the end result will give businesses better insight into what happens to their potential customers after the click.
We’ve already identified a number of features for future versions of the Landing Page Grader, which will help SMB’s gain even deeper insights into their PPC landing page performance.
Like the idea but didn't pick up any of my keywords - Test (used in campaign titles) is not a keyword. Don't know where the landing pages came from either- all 4 were my home page whereas AdWord clicks land at specific lower level pages. I'm on the product team here at WordStream and am disappointed to hear the grader didn't seem to work for you. I will have to study this to realize its full potential, but it would help if you can advice.You know your product best.
The quality of traffic has increased dramatically since I began using WordStream, and the relevancy of the clicks has nearly doubled in less than 30 days. Sure, you won’t get the best results – you most likely won’t even get good results – but you’ve got crazy money to donate to Google anyway, right?
So, if you want to ruin your AdWords campaigns and see your conversion rates tank, then be sure to follow these seven all-too-common AdWords advertising mistakes. You know this, and that’s why you spend so much time researching and choosing the right keywords for your ads.
The truth is people are far more likely to click on the ads that match the keywords and search queries they just typed in.
But, since it’s so time-consuming to create unique ads for each ad or ad group, to kill your CTR just go ahead and plug in the most generic copy possible.
Of course, if you’re interested in ads that get clicks for the right reasons, you’ll want to focus on using relevant keywords in your ads themselves. Identifying negative keywords in your AdWords campaign ensures that Google doesn’t show your ads for searches with those particular words.
For instance, let’s say you’re selling business insurance and your ad appears right under “business insurance scams.” That’s cool.
But if you actually care about the reputation of your business, as well as getting real conversions and a high CTR, negative keywords are definitely something you’ll want to focus on.
Creating location-specific ads may bring more qualified traffic, but they take a lot of time, so let’s just stick with that generic ad that targets everyone under the sun. Another important thing to remember is that each geographic target might respond differently to ads based on their income levels and lifestyle.
Now, if you are running a location-based business, I probably won’t have to extol the virtues of local search, but let’s take a look anyway because it’s that important.
New Google research says that 50% of mobile users and 34% of consumers on tablets or desktops are most likely to visit a store within a day after conducting a local search. Of course, this kind of thinking completely ignores the fact that people who click on ads are looking for immediate solutions and, if they don’t find them, they’ll click away and go looking elsewhere.
If, however, you don’t want to leave it up to chance, your keywords, ad text and landing page need to be relevant to each other. The only way to know for sure that your ads are performing at their best is to test various elements and compare to see which version gives more conversions. Watch results over time and pay attention to volume (the number of exposures) not just initial bumps or falls before declaring the results of any test. Do something radical like changing the overall layout or background of your landing page and see the effect it has on your visitors. The irony is, big changes like these actually get harder the more advanced you are in the field. Copywriters and designers gain confidence in their work and, as a result, feel that they know what they’re doing. But if what you want is results, you have got to go against conventional wisdom, and your own mind, and try things that might not be so intuitive at first. A perfect example of this is the way Basecamp, the company that develops the popular project management tool Highrise, made some huge changes to their landing page and saw tremendous results.
Not only are you well on your way to ruining your AdWords campaign, you’re also ruining any potential of a good relationship with those who actually convert.
When people click through from your ads and sign up for your offer or buy from you, the least you can do is reach out and thank them for doing so.
But, for those who want to build relationships with the people who convert, then you’ll want to go further than just saying thanks and create autoresponders that offer even more value and engages your visitors even further.
This is no simple task and will be almost impossible to execute manually, but an autoresponder tool, like this one from GetResponse, will make you look like a star in your visitor’s eyes. For example, you can set a trigger for an email to be sent the moment someone purchases an item – it could include recommendations for other items, a coupon for a future purchase, or any other offer you think might be relevant.
Or, if the person signed up for an offer, you can set up an automatic email to go out a few days later asking them if they enjoyed your offer and have any questions they would like answered. Using keywords in your ad copy will make them perform better, but always remember to use high-intent keywords based on your goals to avoid pointless clicks that won’t drive conversions. Negative keywords keep your ads from appearing in harmful, irrelevant, or unrelated searches that minimize clicks from searchers who aren’t looking for what you have to offer.
Your landing pages must be highly relevant, with wording that matches and follows through on the ad itself.
You can change minor elements to see the effect, but you should consider larger elements too as these can net you big results. Tamar Weinberg is a professional hustler and author of the bestselling social media book The New Community Rules: Marketing on The Social Web. Hai mai abbandonato la sala di un cinema perche il film era terribile e non avevi voglia di buttar via tempo? La tua landing page e un po’ come un film, non ti puoi permettere che la gente se ne vada prima che finisca.
Film e landing page devono essere visivamente attraenti e devono generare “engagement” immediato.
Generare una landing page ottimizzata non e sufficiente a sviluppare visite e soprattutto a trattenere gli utenti per portarli alla conversione.
I risultati delle ricerche organiche (SEO) presuppongono una strategia piu versatile rispetto alla necessita che ha una campagna a pagamento. Poi va considerato che gli annunci a pagamento sono decisivi per un advertiser in quanto valgono quasi il 65% del totale delle ricerche fatte online, sebbene la recente riduzione delle posizioni sponsorizzate da parte di Google (la colonna destra), puo aver abbassato questo dato.

Al di la della capacita di attrarre chi cerca, ormai l’utente e educato e se clicca su un annuncio a pagamento sa che si trattera di un offerta commerciale e sara piu propenso all’acquisto….se cio che trova e in linea con le sue aspettative. Si tratta di un gigante della pubblicita online con milioni di investitori di ogni genere che cercano di portare a casa utenti che cercano sul piu grande motore di ricerca del mondo. La cosa importante e il quality score, per il quale hai bisogno di creare una forte rilevanza non solo a livello testuale quanto a livello di user experience globale. Uno schema che enunci i benefici (e non le caratteristiche) che rispecchiano l’aspettativa dell’utente che cerca. Un immagine (e se il contesto lo permette anche un video in alternativa) che mostri il contesto di utilizzo del prodotto o del servizio focalizzando sulla parte emozionale dell’utente (che emozioni suscita l’uso di un prodotto deve essere in linea con il target che potrebbe volerlo comprare). Tenendo a mente questi semplici accorgimenti, pur considerando che in realta richiedono doti di UIX e design importanti ma anche tanta intuizione e analisi del target, vediamo due esempi di landing page per vedere cosa e giusto fare e cosa no.
Nel motore di ricerca ho digitato il termine “gestione social media” per cercare un sistema per gestire i miei canali sui social network. Ho deciso di cliccare su Digiwords e Hootsuite perche conoscevo gia i marchi di questi due prodotti. La parola chiave non e corretta dato che il titolo e la url dell’annuncio si riferisce al “community management” e l’annuncio mi comunica semplicemente la funzione del prodotto senza un elemento veramente pubblicitario. Il primo grave errore sono decisamente la presenza dei link di navigazione in cima alla pagina.
La pagina non sembra avere un titolo o uno slogan in grado di creare engagement e manca totalmente la keyword acquistata, ossia “gestione dei social media”. Non esiste ne uno slogan e ne un claim in grado di generare engagement ma soprattutto non esistono elementi grafici o visuali emozionali che colpiscano un potenziale cliente. Lo slogan mi chiarisce subito che si puo fare una prova gratuita ed atterro su una pagina che ha un “pay off” chiaro. Vantaggi, benefici e caratteristiche sono spiegate nel dettaglio in modo chiaro sotto forma di listato. Le differenze tra le due landing page sono evidenti ed e facilmente immaginabile il fatto che Hootsuite abbia un costo della conversione molto piu basso grazie alla combinazione annuncio Adwords + landing page.
Peraltro il modello e freemium (prova gratuita) mentre Digiwords sollecita solo un banale contatto tramite un form piuttosto anonimo. L’intenzione dell’utente e quello stato mentale che ci cerca ha nel momento in cui digita una parola chiave. Una delle cose piu sbagliate che puoi fare quando fai una campagna Adwors e includere troppe keyword in un solo gruppo. Xool e una “digital marketing company” con sedi a Livorno e Milano con 10 anni di presenza sul mercato creata dalla passione di un team di esperti con una lunga esperienza sul campo.
The biggest difference is that adCenter Quality Score doesn’t actually impact your cost per click and ad rank, ad position, or keyword eligibility. If your ad has been active for 30 days or more and you do not have a score, consider addressing some of the measures described above, which might in turn allow your ad to be served often enough to calculate a score.
While the adCenter Quality Score won’t impact your actual CPCs, it can be a very helpful metric for diagnosing issues within your campaigns – finding low Quality Score keywords and understanding whether it’s the keyword’s relevance, the landing page relevance, or the landing page user experience that is problematic can tell you what you need to improve on high-volume keywords.
Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC advertisers while, all too often, landing page relevance is disregarded altogether.
While that clever ad may take them where they are looking to go, users are inevitably looking for a website that meets their specific search intent. Even if your ranking is Average, which Google says will not negatively affect your quality score, it’s likely a good idea to review the best practices and tips to see if there are any easy changes that will help your site visitors find what they are looking for and turn into customers. Your contact information should be in full view, and you should have accurate descriptions of the goods and services that you are offering.
You will likely see lower cost-per-clicks, increased traffic volume, and best of all, improved conversion rates.
Site visitors should be comfortable giving you their personal information and making a purchase on your site.
Within a click or two, visitors should be able to find answers to any questions they may have. Your Adwords performance, no matter how good your keyword selection is, can only be as good as your conversion rate. We just merged with Site Pro PPC and now offer PPC management, remarketing, Facebook Ads campaigns, and more. His background in statistical analysis and interest in big data led him to become an expert in bid optimization tactics and strategies.
While campaigns and ad groups are vital, this calculation is actually made at the keyword level. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert.
Persuade visitors not to drop out by limiting their options - remove link navigation, for example. There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t.
This tool, now in beta, is the newest addition to the family of free tools WordStream offers small businesses to help them assess and improve PPC performance.
While I’ve only been with WordStream for 6 months, I’ve been in a product role for more than 7 years and spent about half of that time working in the PPC space. This is the simplest way to find out how your landing pages are performing and how you can improve them. It checks to make sure your page, form, settings, and more are optimized for conversions, and our benchmarks help you determine how your landing pages compare to your competitors’. Rather than looking at a single webpage in isolation, we’re taking a novel approach by connecting AdWords search performance and the websites those search campaigns point to. From there, it can assess your account history over the last 90 days and identify which landing pages you have spent the most money driving traffic to.
This will let you know if your conversion rate is going up or down as well as how you’re doing compared to similar advertisers in your vertical. This signal of relevance to both users and Google can have a big impact on both your conversion rates and Quality Score. Our goal at WordStream is to help advertisers squeeze the greatest possible return out of their PPC investments, and we recognize that optimizing PPC campaigns is only half of the story. Some of my best and sharpest customers use WordStream's management software and report outstanding results.
The quality and performance of your landing pages affects your Google AdWords Quality Scores – the “grade” that Google uses to determine how well your ads rank on the search engine results page, as well as how much you pay per click. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $30 a click. Unfortunately, very few of us spend an equal amount of time creating customized ads with those exact keywords in the actual copy. Or you could use Dynamic Keyword Insertion as a shortcut to insert keywords on your behalf, which might actually hurt your ad performance or worse, put you in legal hot water. If you’re in car sales and you’re appearing on searches for car care tips, that’s bad news.
Your sales team might be able to give you more information about the types of customer queries that make a user unqualified for your product, or you might see a lot of traffic going to your site for unrelated terms. Why limit yourself to a few select areas when you can just create one ad and target everyone across the world all at once?
If you’re an online shoe retailer like Zappos, for example, you might have a lot more luck selling Ugg boots to someone in Boston in the winter than to someone in Jamaica, where it’s sunny all year round.
Your average family living in suburban zip codes might respond to your car ads better than someone living in the city. This means that if you’re not optimizing your ad based on your location, you could be missing out of a lot of immediate traffic. Why send your ad traffic to a specific page with just one offer directly linked to the ad they just clicked when you can send them to your homepage to see everything you have?
In fact, Google uses the relevance of your landing page to help determine the Quality Score of your ad, which, in turn, affects its placement and cost. While the page is relevant to the ad, Best Buy could do a better job by making sure that content from the ad copy, such as free shipping and store pickup, are mentioned prominently on the landing page. You know your audience and you’re a brilliant copywriter, so once you set your keywords, you write a snazzy headline and forget about it.
You can try using different keywords, various headings or body copy, different placements, locations, landing pages – the options are almost endless. You’re perfectly okay with adding or removing a few words, switching up a paragraph or two, maybe changing the color of that button from green to red.
Change the concept of your ad completely – if you were taking a positive approach and being friendly, try doing the opposite and sparking fear by showing readers what they will miss out on by not clicking. We become afraid to sacrifice what is considered quality work for something that might perform better but is less aesthetically pleasing.
Take a look at how providing less information and a friendly face brought them a 102.5% increase in clicks.
However, if you’re in the game just to collect emails so you can boast about the size of your list, then feel free to forget about this step. The important thing to remember is to provide value and engage them in a way so that they keep interacting with your business after the initial conversion. Make sure to follow up with an engaging autoresponder message via email to say thanks and provide even more value.
Un film non deve tradire le aspettative del suo trailer proprio come una landing page non deve tradire cio che comunica la pubblicita che la spinge. E’ necessario lavorare su due fronti (la campagna AdWords e la landing page) in modo co-ordinato.
Quando paghi devi essere molto piu diretto e focalizzato sull’obiettivo che puo essere una vendita, una action o una lead. Attraverso Adsense, Google puo estendere gli annunci su milioni di siti che hanno un contenuto allineato con le ricerche e, com’e noto, la competizione e gli elementi che regolano il posizionamento sono tanti e richiedono skill avanzati e doti analitiche di primo piano.

I contenuti sono incentrati sulle caratteristiche dei prodotti e non sui benefici ma soprattutto la “call to action” non solo non e affatto chiara ma e addirittura posizionata “below the fold”, sotto delle inutili notizie.
Prima di tutto esiste una coerenza tra la ricerca e il titolo dell’annuncio che e appunto “gestione social media”. E’ fondamentale come determinare cosa l’utente sta pensando quando cerca e ipotizzare chiavi di ricerca da riproporre poi nel messaggio promozionale. Avere troppe keyword in un solo gruppo puo rendere difficoltoso ipotizzare un messaggio ottimizzato. Ci occupiamo di lead generation e conversion marketing e siamo un incubatore di idee che ha dato vita a diverse start-up di successo. It’s designed to be a metric that indicates how generally competitive your keyword is in the adCenter marketplace as compared to other advertisers’ keywords. Your ads are eligible to be served in response to search queries that contain this keyword.
For example, the match type for the keyword you're bidding on may be displayed primarily or solely on a syndicated website, such as PC World. This will help get more exposure within auctions and have certain keywords better positioned to get maximum exposure on Yahoo and Bing. It’s also important to inform customers if you intend to share their personal information with third parties. The beauty of an improved conversion rate is that it is higher for all traffic sources, not just from PPC.
Also, forms should be clean and your business contact information should be readily available should a user have any questions. If you want your Adwords campaigns to be successful, it’s vital to optimize your landing page experience.
Zach has successfully managed large and small campaigns for clients spanning many industries and business models.
There are potentially millions of landing pages, so surely Google isn’t doing this manually? Conducting usability testing on your landing page templates may also provide you with some answers. And today, I’d like to tell you a little bit about how this landing page optimization tool can help you, and invite you to try it out while it’s in beta, so your early feedback can improve the tool. I’ve been overseeing the evolution of WordStream’s Landing Pages and Leads tool, and saw an opportunity to build a free tool to help highlight some of the landing page best practices we’re working to make easy for small businesses. Our AdWords Performance Grader has analyzed over $3 billion in total PPC spend, and we know a ton about what goes into a successful AdWords account. It then crawls those landing pages looking for marketing best practices and content relevant to the user’s AdWords campaigns.
A supercharged PPC campaign won’t convince an advertiser about the power of PPC if it points to a poorly constructed landing page. Please try out the landing page optimization tool today and let me know, in the comments below or in an email, what you think and how we can make it better. When you're able to squeeze more juice out of Google AdWords with less time, it frees you to work on even more profitable, bigger-picture stuff. Since your Quality Scores have such a big impact on the success or failure of your PPC campaigns, it’s crucial to get the landing page component right. While you might get a lot of clicks to your website – in which case you can tell your boss that your ads are getting a ton of clicks – that's not the kind of traffic you want. Otherwise, you will only be wasting money down the line advertising to them again when you already had the opportunity to capture them before. L’annuncio deve essere coerente con la landing page e soprattutto rilevante rispetto al contenuto della stessa. Non e certo possibile in un post parlare di come funziona Adwords nel dettaglio, ma il mio intento e quello di far capire l’interconnessione che esiste tra questo genere di campagna e il modo di realizzare una landing page.
Che senso ha pagare con il rischio di vedere un potenziale cliente uscire dalla pagina dove si acquista? Avere gruppi con una sola keyword permette invece di massimizzare i click, le conversioni e soprattutto il ROI producendo landing page con grafiche e testi piu in linea e piu mirati rispetto all’annuncio.
Google will also measure the originality of your site to see how it compares to similar advertisers and their offerings. A clean, honest interface lets your customers know that you’ll be able to follow through with delivering the goods that they order. A poor landing page experience affects your Quality Scores as well as your ROI, but it’s tricky to actually figure out what the problem with your page is in AdWords alone.
I’ve been working with engineering for the past 2 months to arrive at the first version of our new Landing Page Grader, and as we collect feedback from our user community, we’ll continue to evolve the tool to help businesses derive deep insights about their PPC and landing pages. I am consistantly seeing an increase in quality traffic and a decrease in my cost per click. Visitors want to know that there are real, hardworking people on the other side of your website. It doesn’t matter how good your ads are if your landing pages don’t work.The AdWords Landing Page Grader is the only landing page tool of its kind. A clean design and easy to use order form promotes conversions, sales, and an improved user experience. Our industry-specific benchmarks give you a competitive baseline to measure against.Find out how relevant your landing page content is, based on spend. This free Marketing Grader checks to make sure your landing pages include top keywords, which demonstrates relevance to both Google and your visitors.Make sure your landing pages follow PPC best practices. The Landing Page Grader checks to see if you’re following AdWords-specific best practices for landing page optimization. If your form is too long, you’ll see a big drop-off in conversions.Find out whether your PPC landing pages are optimized for mobile.
Mobile traffic is growing exponentially, and already accounts for about 1 in 5 Google searches. The tool wil quickly assess your account history over the last 90 days and identify your top five landing pages in terms of spend.
This will let you know if your conversion rate is going up or down as well as how you compare to similar advertisers or agencies in your vertical.
As you can see, this advertiser isn’t measuring up to the benchmark in his industry:The content relevance section checks to make sure that your top keywords appear in the content on your page. A lack of relevant content can have a big impact on both your conversion rates and Quality Score.Finally, drawing on WordStream’s stores of AdWords account data, we compare your landing page performance against recommended benchmarks and best practices to provide an overall assessment of landing page health and make suggestions to improve your performance.
Make sure that you’re not paying for traffic that abandons you once they reach the landing page!What Is a Landing Page?A landing page is the first page you reach after you take action by clicking on an advertisement or an offer in an email. It’s called a landing page because it’s the place where you land on a website, often the first interaction with that website.The goal of a landing page is to convert the prospect into a lead or customer. Effective landing pages are focused on a specific offer – they’re not broad enough to apply to lots of different kinds of traffic, like your home page. The visitor should be able to understand the point of your landing page within a few seconds.Clear, concise copy that tells the visitor what value they’ll get by acting on this offer. Describe the benefits of the product or other offer (such as a downloadable guide) that your visitor is considering buying or signing up for.
Don’t bog them down with too much information or make them scroll.A form designed to collect key information from your visitor, such as name and email address – but not so much information that it deters them from continuing. The form and the button should be clearly visible above the fold (meaning, they don’t have to scroll down to find them).What is a PPC Landing Page?A PPC landing page is a landing page created specifically for use in your pay-per-click advertising campaigns. The PPC landing page is where a visitor will land after clicking on your paid search ad in the Google, Bing, or Yahoo search results, or a PPC ad on a Google partner site, or a banner or remarketing ad on the Google Display Network, etc.PPC landing pages need to follow the same design principles as any other good landing page, while adhering to PPC-specific landing page best practices as well. Google is looking for close relevance between the keyword you’re bidding on, the ad, and the corresponding landing page.DO use active verbs when choosing a call to action for your landing page button.
Otherwise you won’t know which change is responsible for the uptick or downtick in your conversion rate.Test different versions of your headline. This might include more or less fields, different types of fields, or a different order.Test different versions of your landing page button. Then test the CTA (call to action) on the button.Try moving the elements of your page around.
These could be overt, like arrows, or more subtle, like an image of a person who is looking in the direction of the form.Test adding, removing, or changing the location of navigational links.
Try a customer quote with or without a photo of the customer or the customer’s company logo.
Frequently, this is accomplished by offering something of value, such as a white paper or a spot in a webinar, in exchange for contact information. People who sign up for your guide or webinar make good leads because they are showing interest in the expertise that you can offer. Amazon is a classic example of a company with hundreds of thousands of e-commerce landing pages. Many businesses fail at PPC because they can’t close the loop – even if they’re bidding on the right keywords and have written compelling, clickable PPC ads, they lose the sale once the visitor is on their site.A well-designed, conversion-optimized landing page is the last piece in the PPC puzzle. Once you’ve convinced someone to click from the search engine to your site, you need to convince them to take action – usually by filling out a form to become a lead. The goal of this copy is to paint a compelling picture of your offering so that your prospect wants to complete your desired action.Your headline will do most of the work, so focus on writing a strong headline that is clearly relevant to your keyword and ad text – Google looks for relevance between these three elements when determining your Quality Score.
Your finished landing page might look something like this:Now you’ve got a conversion-ready landing page! You can’t improve your conversion rates if you don’t know what they are in the first place.The whole point of having landing pages, of course, is to get leads through PPC. Landing Pages & Leads helps ensure that you’re in a position both to get more leads and to understand why and how you got them!

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