This is something of a loaded question for an agency because they do not know what exactly you are looking for in regards to their services. Some agencies have a very hierarchical process structure that requires a single point of contact between the client and the agency itself.
I wish I was kidding, but that “two word change” you sent in via email just turned into a process that causes no less than seven different staffers to bill time to your account. Because it’s easier to track, many agency staffers will group small tasks throughout the day into a single billable entry on their time sheet. Large full-service ad agencies are notorious for not being able to hold a meeting without costing the client $500+. Chances are the Production Artist will not be billed at the same rate as the Creative Director. This one is pretty self-explanatory, but one of the the main things you want to take away is the cancellation policy.
An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.
Todd is a Creative Marketing Consultant with Rocketship Marketing, a small business marketing agency near Appleton, WI. Tweak Your Biz is a business community - a place where business professionals like you can stand out. My blog will show you how to start your business with free advertising sources, and to then build your business with the profits. Post to 50 And More Social Media Sites, including Instant Blog Subscribers, Facebook and Twitter. To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision.
It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities.
In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog.
We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums!
You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location.
How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).
In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.
While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list. Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords.
The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for business ideas, actionable tips to start a business, and killer strategies on how to turn their side hustle dreams into a growing business.
Guests include Jon Acuff, Chris Ducker, Brian Clark, John Lee Dumas, Pat Flynn, and many Tim Ferriss and Gary Vaynerchuk proteges. You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. In this episode, he shares his tips for getting sponsors for your work, even if you're just starting out.
Since then, I’ve experimented with several other sponsorship projects, including sponsored posts on this site and more recently, paid advertising on The Side Hustle Show.
You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. In this episode, he shares his tips for getting sponsors for your work, even if you’re just starting out.
In my recent annual member survey, one of the biggest challenges named was coming up with the right side hustle idea. We actually recorded this a live Blab hangout (my first ever!), and may try and do similar sessions in the future. This is the second in what will (at least) be a 2-part series on side hustlers earning income from their land investment endeavors.


In addition, Chris does the occasional cash flip and also has more than $70,000 worth of land payments under contract.
In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land.
Tune in to hear Chris’ tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income.
How to use public information to find leads (and how Chris has trained a virtual assistant to do much of this legwork for him). In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. Josh has actually been investing in real estate for over 10 years, but accelerated his land-investing efforts after hearing Mark on the show last year. Tune in to hear Josh’s tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income.
I know it’s a good episode when I hang up the call buzzing like I should totally start this!
The time commitment needed to run this business as a side hustle to his Army job and Enduring Charity work. We've talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons. These app-powered peer-to-peer transactions are unlocking an estimated $300 billion in economic activity by 2025. We’ve talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons. Tune in to hear about several promising platforms and Glenn’s top tips for side hustlers getting started down this path.
We chat content, traffic, and monetization strategies, as well as how he manages the business in his spare time. How he added a forum to the site to address questions one-to-many instead of one-to-one (and build an archive of user-generated content in the process). Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he's not an ad agency or a top secret marketing mogul.
Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he’s not an ad agency or a top secret marketing mogul. When we caught up, Kenny was in the middle of a cross-country RV tour for a pet care brand, earning $2k a week! But not every brand ambassador gig requires this kind of full-time commitment, and many can be done on your schedule part-time, nights and weekends. Kenny is so in love with this income stream he’s actually built an online platform dedicated to helping people learn more about the opportunity. Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show.
She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps. Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time.
In this call, we chat pinpointing a service you can offer, finding your first clients, pricing your services, and growing the business and expanding into more time-leveraged income streams. Jon is a former attorney turned full-time entrepreneur, and he's the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time. We've covered niche sites in the past, but the type of sites Jon focuses on are a different animal.
Jon is a former attorney turned full-time entrepreneur, and he’s the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time.
On the call, we use the example of a snow sports site, which in years past may have been considered too broad. On this call we get in to how Carrie broke into the voiceover business, how she landed her first clients, and how she’s grown her business over the last year and half.
Teachable – Join the free live training: 7 Steps to Launch Your Own Online Course in the Next 30 days.
Parenthood has got me thinking, every BIG victory is built on the back of a ton of mini victories.
We all want the BIG win; quit our jobs, passive income, early retirement, location-independence, whatever it is. Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students. In this episode we chat about how he comes up with course ideas, how he structures his content, and he markets his material, along of course with the tech he uses to get it all done. Teaching online is a fantastic way to earn money from your experience, skills, and expertise - Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students.
His own ecommerce empire has grown to $400k per month in revenue -- yes, per month -- and he's the founder of the popular Jungle Scout software tool that helps make the product research process faster and easier.
In this call we dive into his specific sales criteria and next steps in evaluating a product's profit potential and how to bring it to market on Amazon. In April, he mentioned he'd also started selling products on Amazon FBA using the clearance arbitrage model Travis Scott shared on the show. In so many businesses, our first impressions with customers often come from a website, an email, or a product description.
May 15, 2015 by admin 4 Comments Could you suggest some SEO companies that could help us improve our international SEO? February 2, 2015 by admin 7 Comments How Can i improve download speed from a “Busy traffic ” website? November 28, 2014 by admin 2 Comments our website alexa ranking is very poor, how can we improve?
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What I’m going to write about today are simple questions you can ask while interviewing a prospective advertising agency. Nobody knows your specific business situation better than you, so it’s not uncommon to want a more vendor-like relationship with an advertising agency. Nothing gets done without it going to the Account Executive who then sends it to the Traffic Manger who sends it to the Creative Director who sends it to the Art Director who sends it to the Production Artist who passes it on to the Copywriter who then sends it to the Proofreader who sends it back to the Traffic Manager and who finally sends it back to the Account Executive.
You can use this to your advantage by selectively bypassing the higher-tiered employees if one with a lower billing rate can answer your question or address your problem just as efficiently. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site!
It works round-the-clock, and for not just days or weeks, but for months and months, very own Money From Your Website making you tons of CASH! It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP.
Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change.
Link text and landing page content should directly relate to the standard ad the sitelink is paired with.
Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses.
In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.


To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website.
If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings. Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together.
We cover all aspects of starting a business and making money (online and offline), including small business marketing, sales, websites, social media marketing, blogging, time management, and more.
He's even sold his last name (twice -- each for $40k+), formerly going as Jason Surfrapp and Jason Headsetsdotcom. If you don’t want to toil as a freelancer or build your own products, one interesting way to cash in on your work is to attract sponsors.
I shared the event in our SH Nation Facebook group and was excited to see about a dozen people stop by while we were live.
He called it “The Best Passive Income Model,” because there are no products to build, no tenants or toilets, and you can start without a huge upfront investment. The first is my friend Josh Brooks, an Army Battalion Commander and founder of The Enduring Charity Foundation. At that time, he was earning $3-4k a month from a portfolio of different sites, and looking to expand his online empire.
You win it one quarter at a time, one possession at a time, one down at a time, one yard at a time. As someone who is, shall we say, less-than-savvy when it comes to mechanics, I was impressed.
While he now focuses on his business full-time, he hit the 6-figure income mark before leaving his day job. I have also spent plenty of time on the other side of the table working with agencies as a client. These are the type of questions that address your day-to-day relationship with the agency, rather than inquiries about high-level strategic thinking or questions about how the agency can fulfill company objectives.
You call the shots and the agency gives its input and ultimately makes it happen. However, if you are looking for a true long-term agency partnership, you may shy away from agencies that describe themselves as vendors, service providers, or project shops.
From the client perspective, you would ideally have direct access (phone, email, meeting, etc.) to all individuals working on your account. If the agency bills in 10 minute increments, that’s 90 minutes of billing (the AE and the TM touched it twice) for something that would take the Production Artist quite literally 10 minutes to fix and send back over to you for approval. If left to their own devices, agencies (at least the ones I have worked for) have a tendency to invite everybody except the janitor to meetings. Now, I wouldn’t be asking a Production Artist about overall marketing strategy, but nor would I bother having the Director of Account Services spend time scrounging up a high-resolution logo. Many will outsource tasks such as video production, photography, social media management, SEO, SMS marketing, content production, media buying, etc. I had a recent conversation recently with an agency who told their client is that it would not carry out the clients wishes as they would only end hurting the client and the project. As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks.
And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list. I came across a lot of posts on the internet about whether or not PPC affects SEO, but none on if SEO actually helps to cut PPC costs? This includes everybody from the Production Artist up to the person ultimately responsible for your business (usually an Account Executive or agency principal).
Ideally, the agency will have a short minimum billable time and some will have real-time billing systems in place so there is no minimum.
These services are usually passed through the agency with a markup (but not always), so you will want to know this before hiring the agency. I have to admit, I really admired their integrity and would definitely consider working with them.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts.
On the other, you will be paying for people to sit and listen to topics that may have no relevance to their actual role on the account.
For example, if you’re primarily looking toward an agency for text message marketing, you probably don’t want to choose one that outsources that task. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content. The others who beat around the bush and you’re sensing it, are the ones you want to avoid. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center..
One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description.
Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools.
In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4. Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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