VERTICAL – The effect is apparent when you pivot the lenticular image from side to side (left to right or visa-versa), or at a lateral angle to the ob- server. HORIZONTAL – The effect is visible when the lenticular is pivoted in a horizontal manner (up and down or visa-versa).
A deep colour contrast between two successive images leaves behind a ghosting of the darker image onto the lighter one (making an undesired phantom effect).
If you need to add a logo or graphic elements to the animation file, you must supply the data as a PDF final format (including 0.125 inches bleed) so we can integrate the data. If you are converting the file from a video, ensure that you do not use any form of compresion which can alter the quality of the image.
The lenticular sheet filters light and therefore can be back like for a spectacular effect.
A study on visual communication by HP showed that people are 50% more likely to retain  information when it is delivered in both a visual and audio format (such as animated video) than visual or audio alone. With the rise of social media, smartphones and tablets, more and more video is being watched and shared as it becomes the standard way of presenting information.
When it comes to online marketing, video is as indispensable as business cards, a website or brochure. The popularity of online video continues to grow steadily- in some parts of the world, 95% of the population regularly watch online video. Whether you're producing a title card for your new company, or just looking to wow your co-workers with a dazzling presentation on the dangers of hydraulic fracking, a little animation is never a bad idea.
Apple Motion, a downloadable graphics app for Mac OS X, is ideal for creating simple titling animations for your business or independent projects. We threw together a simple animation of our own (above) using the text and "sparkle" features.

Adobe After Effects is typically used for high-end motion graphics and post-production video effects. An up-and-coming program (it's still in its beta phase), Wideo is a free platform for creating basic animations. This is the only orientation used for the 3D effect, and for large formats or items posted on the wall.
If you present your message and information to your audience in the form of something enjoyable and memorable, you’ll leave a lasting impression and form a stronger relationship, making them more likely to respond.
An animation will not only save your audience time but also make sure your message gets across. It’s an extension to your brand and communicates the style and values of your organisation far better than words alone.
And with the development of smart televisions, people are watching online videos in their living rooms as well as on their computer screens.
Youtube’s home page is the second-most popular search on the web, behind only Google search. From branding to marketing to entertaining, their purposes are endless, and extremely customizable for whatever it is you're going for.
The updated versions include more complex features like 3D-compositing, vector painting and motion tracking. Emphasis here on simple — it's about as bare-boned as you can get (please feel free to make fun of the quality in the comments below). But don't let its complex features intimidate you — you can also use the program on a smaller scale for basic 2D animations. Animate is an online application you can use to make customized video animations — for work presentations, school lessons or just after-work side projects.

You can choose a template, as well as pictures from your personal library, and customize them into short informational videos. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
If you’re giving a presentation, you can save time by playing the animation rather than preparing the slides and talking. And Youtube videos appear in Google search rankings, giving you two chances to be found for each animation. But it did only take a few minutes, and if you spend more time toying around with the various features and customizing your animated logos, the results can be pretty worthwhile. Similar to Apple Motion, you can choose from a handful of default animations and drag them into an easy-to-use edit space. The website offers 50 template cartoon characters (with 150 different poses) to choose from, as well as 20 backgrounds, 20 music tracks and 200 props. The company says its main purpose is to help businesses create simple animated commercials. You can use the program's template voices for your characters or customize them even further by recording your own.

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