A recent study found that the majority of young people between 18 and 24 years choose the internet over GP visits when they feel ill.
Compared to other sectors, the pharmaceutical industry has been notoriously slow to adopt and develop digital marketing strategies, preferring instead traditional media such as direct mail, journal articles, television adverts and of course a vast investment of time and effort in face to face meetings with physicians. These traditional channels have grown to prominence and remained popular through a process of natural selection based upon the specific rigours of the pharma sector.
This stagnation which has occurred also contributes to the slow uptake of digital initiatives and is especially caused by progressively tighter government and regional regulations which restrict how far pharma organisations can ‘push’ their communication with consumers via social media, for example. In fact, over three-quarters of pharma marketers interviewed, stated that industry regulations were their top concern when using digital and social media campaigns.
Nonetheless, pharma professionals tend to agree that digital channels are important and will play an ever increasing role in future sales and marketing efforts. On one hand, pharma marketers need to understand the priorities of their physicians, which often requires a holistic approach rather than focusing, as marketers traditionally do, upon a particular individual product. The consumer audience is already targeted by a lot of marketing but digital channels are still under-utilised, especially where they can provide more personalised communication. There is no doubt that to achieve such ‘digital success’ requires that your organisation play a delicate balancing act. But the results are worth it – evidence of recent efforts are easy to find and are disrupting the market and positioning those organisations who have responded quickly to digital opportunities, with distinct competitive advantages while at the same time remaining safely within the strict boundaries of the law. For example, a popular anti-histamine brand plots national pollen counts on their website and delivers messages to visitors thereby generating genuine value for their audience while at the same time building valuable relationships.
Another organisation has brought transplant patients together via social media and yet another organisation has created its own social community for epilepsy sufferers.
All of the above examples, and many more besides, use digital channels to great effect by playing on their strengths and using them to create value through often interactive communication rather than one-way – which attracts an audience. Big on the list is dissemination of genuinely useful and often sales-unrelated information and of course a focus upon the emotional aspects of the conditions which the brands target.
Monitor and learn from the community in order to better understand how customers and stakeholders perceive their brand.
Apart from the strict regulation, mentioned above, the issue is commonly one of resourcing – there is currently a shortfall in the supply of digital marketers who understand the pharma sector and its regulations and restrictions.
To make it work, pharma organisations need to hire ‘digital natives’ and build their knowledge of the pharma industry so that they can unleash their creativity and their innate understanding of the digital environment in a way which will work within the industry’s strict policies. How to use digital to build brand awareness, engage in conversation and increase visibility.
Learn the various popular digital channels and social networks such as websites, Twitter, Facebook, LinkedIn, YouTube and many others. Learn how to measure the impact of your digital marketing efforts not only per channel but as a holistic whole. Lastly, the message is that consumers want to know more about their condition, so nowadays, they use so called ‘alternative’ information channels. If the pharma industry fails to understand this, consumers, patients and medical professionals will eventually side-step them and go online as standard. Read more about digital marketing in health care and learn how TTM associates is helping pharma organisations to develop bring life to their pharma brands through ditigal marketing strategies.
Social media is a must in any successful internet marketing plan – but which platform is better, Twitter or Facebook?
Only 5% of social media traffic comes from Twitter, while more than three-quarters of online social networking activity takes place on Facebook.
While there are more than three times as many Facebook users as Twitterers, many online business owners find it easier to connect with their target audience via Twitter. While Twitter users tend to click more and to share more, Facebook is often preferred by business owners because it is easier to use and offers business-friendly features. Learn which social networks your customers use most before making the decision to use Twitter vs.
Qualsiasi essere vivente, siano essi uomini, animali o piante, comunicano con il mondo circostante. Avere dimestichezza con il significato ed il linguaggio dei fiori e determinante per non sbagliare mai tipologie di fiori nelle varie occasioni.


Le sfumature del linguaggio sono oggigiorno quasi totalmente dimenticate, ma le rose rosse implicano ancora passione, l’amore romantico, le rose di colore rosa un affetto minore, le rose bianche mostrano ancora castita e virtu mentre le rose di colore giallo significano ancora amicizia o devozione.
Oltre al linguaggio di ciascun fiore o pianta, anche il colore ha una certa importanza: il bianco indica purezza, il rosso passione, il giallo gelosia. Piante e fiori, quindi, dispongono di tanti significati, donare una pianta o un fiore e anche una maniera per lanciare un messaggio preciso. Questo autore non ha ancora compilato la propria scheda, e non vi sono quindi informazioni disponibili. Nell’immaginario comune la vacanza in campeggio e adatta solo ai giovanissimi con poche pretese e grandi capacita di adattamento. La vacanza in campeggio rappresenta un’ottima alternativa low cost per tutta la famiglia, con una piccola spesa infatti e possibile godere di relax e comfort nelle piu belle localita di mare e montagna di tutta Europa.
Le soluzioni offerte dai campeggi in Italia variano a seconda del budget, si puo infatti soggiornare con 20 € al giorno in tenda fino a cifre molto piu consistenti se si scelgono soluzioni piu dispendiose e articolate. Small business, marketing and social media experts share their top tips for how new businesses can attract followers and drive traffic to their business without spending a lot of money. Finally, "make it easy for your followers to share your content," says Melissa Johnson, content editor for Affilorama, an affiliate marketing training portal. Moreover, "each sample can result in a review that influences tens, hundreds or thousands of prospective customers for each free product. Un campo tutto nuovo per il rugby a Frascati: nuovo il terreno di gioco, nuova l’intera struttura, nuova la gestione degli spazi intorno allo stadio. Di speranze e opportunita ha parlato anche il consigliere della Fir Bernabo, che ha auspicato la diffusione di iniziative del genere alche in altre parti d’Italia. Insomma, il sogno diventato progetto puo ora davvero, concretamente, trasformarsi in realta. Another study found that nearly three quarters of consumers of all age groups go online to research more information about their diagnosis after they have visited their doctor.
But now that medical professionals are spending more and more time online, it makes sense to exploit digital opportunities. This is already happening and is solid evidence of the need to adapt pharma marketing – which starts with training the right people with the best digital marketing knowledge. These statistics really have no influence in determining which platform is best for marketing. Twitter is a quick, fast-paced stream of brief messages and open conversations, while Facebook is more relaxed and conversations are organized as comments within the relevant post. Pure i fiori comunicano utilizzando un loro linguaggio, che puo risultare utile nel momento in cui non riusciamo a trovare i termini giusti. Per l’acquisto di un fiore da donare ad una persona cara, oggi e possibile fare affidamento ai principali negozi di fiori che mettono a disposizione un impeccabile servizio di vendita fiori con consegna fiori a domicilio. La verita e che la vacanza in campeggio e adatta a tutti i tipi di turisti e viaggiatori e, nel caso del glamping, anche a chi non sa rinunciare al lusso neanche per un paio di settimane. I campeggi in tutta la penisola sono attrezzati per ricevere gli ospiti in diverse soluzioni abitative, se non amate girare per negozi di articoli da campeggio e non avete alcuna intenzione di sudare per montare una tenda, potete optare per i bungalow. Per chi ama il mare ci sono campeggi direttamente sul mare che offrono scenari di incomparabile bellezza, oltre che di estrema comodita per chi viaggia con bambini al seguito. Establish profiles on the major social media sites (Facebook, Twitter, Google+, Pinterest). E poi una grande palestra, una spa, la tradizionale club house, un ristorante, un bar, un’area parcheggi adeguata, una piscina, un’area giochi attrezzata. In sostanza – come ha spiegato Colleluori – il 21 gennaio scorso e stato presentato in Comune un progetto che prevede l’affidamento del campo per 90 anni ad una societa che lo prende in gestione e in cambio offre un consistente investimento (oltre 2milioni di euro), destinati appunto alla ristrutturazione del campo e delle tribune e alla realizzazione delle diverse strutture. Furthermore, physicians are notably spending more and more time in front of their computers. The truth is, the best social media network will depend on you, your business, and your customers.
One study by Social Twist found that clickthrough rates on Twitter were six times higher than that of Facebook, but the two communities represent two very different audiences. Twitter has a more open atmosphere and it is easy to network with almost anyone, while Facebook adds security features to discourage spam or unwanted solicitations.


Crafting an effective marketing message in 140 characters or less also poses a challenge to many Twitter marketers, but Facebook posts can be much longer. Depending on your target audience and business scope, a combination of the two may provide the best results.
Consider developing a marketing plan that includes Twitter and Facebook to make the biggest impact. Romantici, eclettici, eleganti o semplici, ogni fiore avuto come dono contiene un significato particolare, un messaggio segreto compreso tra i petali. Vi bastera portare con voi il necessario per una qualsiasi vacanza: costumi da bagno, creme solari e una gran voglia di divertirvi, informatevi prima pero sulle dotazioni della struttura. Sara una vera e propria cittadella dello sport quella che sorgera attorno al campo da rugby di Frascati, secondo il progetto presentato ieri alle Scuderie Aldobrandini da parte di Emanuela Musetti, presidente dell’Asd Frascati Minirugby 2001, e dall’imprenditore Antonio Colleluori della “Colleluori & Partners” alla presenza del sindaco di Frascati Stefano di Tommaso e del consigliere della Federazione Italiana Rugby Pierluigi Bernabo.
Si trattava di salvare l’intero movimento e un punto di arrivo per i 350 ragazzi che militano nelle diverse categorie giovanili. L’operazione non avra dunque nessun costo per l’amministrazione, e sara regolata da un bando. Il concetto e stato ribadito anche da Gino Troiani, team manager della nazionale ed ex rugbista che conosce bene la realta frascatana: “Io mi occupo anche di dove far svolgere raduni e incontri internazionali, e la nascita di strutture come queste offre valido appoggio al mio lavoro”, ha spiegato Troiani.
Twitter users are often more tech-savvy and is the preferred platform for many online entrepreneurs.
The likelihood of a post or link being shared on Facebook is much slimmer than the chance of a retweet on Twitter, which is a plus for many Twitter marketers.
Twitter is excellent for companies who deal with net-savvy clientele and is a particular favorite for businesses in the internet marketing industry, including developers, SEO professionals, and MLM entrepreneurs.
Also remember that there are other social networks and sharing sites that your customers may frequent, including LinkedIn, YouTube, and Google+. Molti campeggi mettono a disposizione barbecue a gas per i propri ospiti che possono cosi alternare la pizza al ristorante con una grigliata nel giardino della loro unita abitativa. Il rugby a Frascati ha sessant’anni di storia: la societa, a lungo nella massima serie, ha sfornato molti campioni e il rugby e un punto di riferimento costante nella vita della citta. Il sindaco di Tommaso ha portato il saluto del comune e il suo personale, arricchito anche da ricordi personali legati proprio al mondo del rugby che intrecciano storie familiari e vicende rugbistiche. Dello stesso avviso Francesco Paolo Posa, che ha portato il sostegno dell’amministrazione provinciale ricordando la grande forza rugbistica della provincia di Roma. The Facebook community, on the other hand, is highly dominated by female consumers and is also preferred by many older users.
Naturally, businesses who share on the social network preferred by the majority of their customer base always have an advantage. Businesses can promote their company, facilitate discussions among consumers, and announce special events much easier with Facebook. Facebook, on the other hand, is an excellent online marketing platform for businesses that operate primarily offline, such as retailers, companies in the hospitality industry, and local small businesses. Ora, grazie allo sforzo dell’associazione che gestisce il minirugby e all’arrivo di capitali privati, potra nascere una nuova societa che unira insieme settore giovanile e prima squadra, il “Rugby citta di Frascati”. Siamo convinti che se il progetto dovesse passare sarebbe una bella opportunita per la citta”.
Il sindaco di Tommaso si mostra ottimista e puntualizza : “Non mi piace la politica delle promesse. L’unico ostacolo ora potrebbe venire dai tempi di approvazione: “Una risposta ritardata equivarrebbe a una risposta negativa”, ha sottolineato Colleluori, che ricorda come il campo dovrebbe essere pronto per la nuova stagione sportiva della serie B.
Concretamente vi dico che inizieremo subito tutte le valutazioni del caso in tutte le sedi competenti”.



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