Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages. Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen.
We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions. Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content. Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle.
Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page. With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach. Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them.
Airbnb makes it easy to rent homes or rooms from people all over the world amidst an increasingly share-oriented economy. Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie. This is probably my first comment ever, but I wanted to thank the author for an amazing article. This article was really great thank you very much.It made me re look at my landing page for my small business with great success. Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly. Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much. I've felt in the past that landing pages were a waste of time but I appreciate your insight here. Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website. You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think.
Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost.
A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor.
We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life). Video landing pages can make complex products more accessible and entertain your visitors at the same time. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. Bright, eye-catching images make for a more attractive page and a better user experience overall.
Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path.
The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer.
Many people are more than happy to post about a recent purchase or share a resource they have found helpful. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal. At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader.
Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline.
Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it.
The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra.

It is also the first impression that visitors and customers will have on your business, products, etc. Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration). Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. Make sure your offer is enticing enough to users and that it is something they actually desire.
It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons.
Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names). Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion.
A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy. Picking up the right landing page for your products and building a unique and captivating style for it will bring so many benefits to your business, the first being more customers! Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise. As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly.
Let every additional click weigh on your conscience like a heart beating beneath a floorboard. There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. The word “imagine” encourages readers to visualize using your product and increases desire.
When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page. And don’t send them to a generic page and make them search for the product they were looking for. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%.
It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. If your business has received some shinning compliments in the past, be sure to showcase them. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog.
Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other). There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others. I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look.
The importance of landing pages in marketing strategies has led to many designers and developers trying to release their own-built landing pages to help businesses have a wide selection of marketing landing pages to promote their portfolio and products. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer.

Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement. Researching and picking up a landing page that is impressive and effective amongst thousands of them in the market may be a very daunting task for anyone. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can.
As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast! Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow. These landing pages are built of modern aesthetics taste and packed with many awesome features to enhance their functionality, as well as enhance your product and business portfolio. Besides, the landing pages are fully responsive and SEO-optimized, which guarantees that your product and portfolio will be very likely to appear frequently on search-engine, on any devices.
Thus, it makes a very effective solution to promote your business and to attract more customers.Browse through the best WordPress landing pages theme 2014 and check them out.
The page is designed with Metro UI flat design, bright colors, clean organization and easy navigation for visitors to explore your portfolio. This landing page integrates many awesome features that will surely come handy when building and enhancing your landing page. This landing page comes with super versatility in both appearance and functionality, with tons of options to match with your taste, including unlimited colors, Google fonts, portfolio settings, mailchimp, etc.
It offers 6 header backgrounds with custom options, 4 header types, 9 awesome color themes with ColorPicker, Mailchimp and Aweber integration, Ajax contact from, responsive layout and various other settings.
This landing page is designed with a modern taste, clean layout, and straight-to-the-point content organization. It is practical and very straightforward, and is also highly customizable and user-friendly.
This theme is an ideal solution for commercial websites or landing pages that want to make the products an eye-candy towards the visitors.
Venera is packed with responsive layout, WooCommerce, Slider Revolution, Bootstrap, SEO settings.
Thus, it comes with a very professional, clean and practical layout that goes straight to the core points of the website.
This landing page offers specialized features for the niche such as staff member section, video integration, MailChimp integration, SEO settings, appointment booking form, etc. Rocketick offers countdown timer, program schedule, speakers, sponsors, SEO settings, content organization settings, etc.
This landing page is 100% product-oriented and packed with many features specifically picked for the product marketing purpose. Infuse works perfectly in showcasing and promoting your mobile application products and their features. The Aqua Drag & Drop page builder will cut the trouble of building your own stylish landing page. Your visitors will surely enjoy this cool landing page and will pay more attention to your business and products. The theme provides 2 gorgeous styles with 4 beautiful font combinations, MailChimp integration, 8 custom widgets, and so many more options. SpyroPress Drag & Drop page builder allows you to freely choose your own style in building the page. Site elements in this landing page are modernly designed, thus looking razor-sharp and very eye-catching. This landing page offers a full-screen slider to better showcase your products and call to action buttons to turn visitors into leads and customers.
Nostalgia is built minimal with a contrasting style, embellished with a Retro background tone and cool site elements.These landing pages surely provide the best platforms to promote your products, business and portfolio, as well as to attract attention and turn visitors into prospects, leads and customers. These landing pages will get their job effectively done and clearly increase your customer base. This collection of 16 awesome WordPress landing page themes 2014 is just a small collection in comparison with tons of landing pages built and released every day. All of those collections are carefully collected and the best of all is they are totally free and ready for download. You can enjoy many free resources for a lot of topic, from icon for designers to theme for web developers.

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