The post 11 Impossible Tech Interview Questions You Don't Want To Be Asked appeared first on DreamStateDigital. You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song.
It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month. A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version. Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour. If today were the last day of your life, would you want to do what you are about to do today? But you may not realize that browsing Facebook could be a big hit against your data plan too.
The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital. The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital.
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico. The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital. Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details.
The customer often suggests a large deposit on the project, but insists on a rushed timeline. The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately. The prospective client will provide a reason why the third party can’t accept the payment directly.
Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project. The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital.
The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital. The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital. The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content. With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience.
Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions. As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals. The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates.
Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well.
Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template.
The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset. The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response.
Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital.
Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them. The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital. LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company.
LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data.
The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015.
Rather than just give you a short and sweet list of winners, we pulled together this summary of what they did and why we think each winner is awesome. How exactly does one take a brand that has been around for 50 years and make it new and exciting again to celebrate such an anniversary?
We love when a brand can tell a story, and this multichannel campaign's focus was just as much on customers' stories as it was on IBM's story. Spiceworks grew to more than six million members this year, and in February, it raised $57 million in Series E funding. But this award is about more than numbers—it's about everything that makes up an awesome brand.
Tripwire delivers cybersecurity solutions to service providers, government agencies, and over 50% of the Fortune 500. It can be when your "community loves the undead" and you use that humor to stand out from the crowd at a major tradeshow like Tripwire did with its winning, zombie-infused creative at Infosecurity Europe. Beginning with a pre-event Zombie Conference Survival Guide, the Tripwire team integrated its creative throughout its participation to lure booth visitors and engage with prospects. Not only did Tripwire exceed its lead goal for the event, many booth visitors and industry influencers used their new zombified (and Tripwire-branded) caricatures as their social media avatars soon after the event, extending their creative spark beyond the show floor.
With all sorts of creative options available to marketers today, it's easy to overlook the simple things—those ideas that are so obvious that they couldn't possibly be as good at driving traffic, generating leads, and converting customers as all those projects that take a ton of time, energy, and budget. Block by Block provides cleaning, safety, hospitality, and outreach services to downtown business improvement districts. From our judges: "At a time when people think direct mail is dead, this campaign was very successful. Jumping into a new space with your products is a difficult task, especially when that new space is marketing automation. Engaging Vocus employees and fellow marketers, the team generated a ton of buzz to get its new product and site redesign noticed.
The results were successfully putting Vocus in the category of marketing automation company, a 200% increase in leads generated, 205% increase in conversation around the brand, and over 30,000 clicks on distributed content.
From our judges: "Bold, engaging integrated campaign with multiple elements to get people involved. The result: In the first half of the 2014 Alliance Bus Group has saw a 300% ROI and grew its database by 40%. Fun fact: Big Scary Cranium is the first Bright Bub winner to be nominated by someone other than itself. You may think all of a hotel's revenue comes from room bookings, but in reality, group sales (events like our B2B Marketing Forum) play a big part in a hotel's bottom line. That's why we really like the "Run the Warehouse" campaign Magnani Continuum Marketing created for Marriott's group sales business. From the submission: "Research showed that while independent planners liked the Marriott brand, they felt somewhat disconnected from the organization. Until then, go forth and do awesome marketing—show everyone how bright you can shine. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Jo Roberts heads up marketing for the MarketingProfs B2B Marketing Forum (among other things). Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers.
Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers.
In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads.
To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision.
It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies.
The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.
Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords.
These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser.
Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context.


Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets.
The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy.
Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on.
Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business?
We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit.
For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc.
Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list. Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords.
Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements.
Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. These ten handy tools will give you everything you need to produce your own micro videos to post online. Vine has been popular from the moment it was launched, but it has now become a full on phenomenon. Better yet, it puts you in with a community of supportive creators who are always looking at new content.
You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features. You can work on the project together, even from across the world, and see all changes as they are made. It is a powerful Powerpoint alternative that is much easier to use, and much more creative.
An integral component of any marketing strategy is to segment components of the large market into smaller, more manageable pieces. There are a number of ways that a large market can be broken up so that it becomes more approachable.
Although humans are all unique in their own way, people do fit into certain demographics that respond to similar messages. Sometimes this is called “behavior segmentation” or “psychographics.” This type of market segmentation means that you are separated leads based on their interests, hobbies, and activities instead of who they are, what they earn, or what they do for a living. This type of segmentation is also sometimes referred to as “behavioral.” It groups people together based on the choices that they make when they engage brands in the marketplace.
Others will choose one of the most expensive products in the market because it is used as a status symbol.
By understanding the purchasing decisions of a target segment, a specific marketing message can be developed to meet those needs. Use these market segment examples to begin identifying who your target leads are going to be. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm.
Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers. That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction. This could range from them not being set up to accept credit cards to them being tied up with a family emergency. Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers.
It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.
The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page. This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience.
To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually.
One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency.
In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database.
He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content. The company says the investment will further product development efforts and fuel sales and #marketing.
As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users.
The campaign featured videos from customers telling their compelling and authentic stories of how the IBM's Mainframe helps them do what they do. This not only generated buzz but also showed the next generation (and the world) that this 50-year old brand could still hang with today's youth.
So when we read Spiceworks' submission, we really felt like we'd found a like-minded brand, a group of people who understand that B2B businesses don't have to be boring (or safe or watered-down or predictable) to be successful.
But as UserTesting explained in its submission, sometimes the simplest ideas that work the best: "Our growth, while steadily increasing, wasn't at the rate we wanted it to be. To make inroads with prospects who usually take care of these services in-house, Block by Block created a direct marketing campaign (involving direct mail, email, custom landing pages, and more) that dispelled five common myths of outsourcing. The marketing team at Vocus created an entire manifesto to make sure that when Vocus jumped in, it made a splash. A contest around the #EvolveMKTG hashtag gained 500 participants who shared their personal marketing manifestos.
After creating robust new buyer personas, the team used hyper-relevant content and targeted demo videos to incrementally educate those buyer types, all deployed through automated programs.
More than half of closed business deals now come through new leads gained since implementing this campaign, its first using marketing automation. In this case, the agency and its campaign for Alliance Bus Group were nominated by Silverpop. And with so many options out there, getting the attention of the event planners who call the shots can be difficult.
So we tackled both with a six-month integrated campaign that combined hotel bookings, video games, and a prize-filled warehouse in Las Vegas. Then don't miss your chance to show off your brilliance when we announce our 2015 Bright Bulb B2B Awards call for entries in the spring.
In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name.
They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page.
When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses.


In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth.
When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success.
They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic.
Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time.
Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business. They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks.
Market segmentation helps to create groups of leads that all have similar profiles that make clear communication easier to accomplish. If you’re selling feminine hygiene products, how many men are going to be targeted in that marketing campaign? This type of segmentation is particularly useful when trying to market a specific type of product. The groups are diverse and can be broken down into several sub-segments for even more specific messages when necessary. In every demographic, people will shop in several different ways and each method becomes a segment that can be targeted. If people look for cheaper items, then offering coupons or discount codes can create the temptation to shop.
Many individuals today run their own businesses and have a need for certain products because of it.
Once you’ve identified the specific segments and come up with a message that meets their needs, you can begin combining segments to create more niche marketing. When you do, you’ll be able to represent your goods and services much more effectively. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster. Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content.
Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used. We knew that the best way to teach people about the power of user feedback was to have them experience it firsthand, but we found that giving out free promo codes was returning a dismal amount of interest. The buzz and socially shared content garnered 10,000+ visitors to the contest's landing page. Marriott saw a 17% jump in revenue as a result of the campaign and now has the largest market share of its competitors.
Our 'Run The Warehouse' campaign encouraged planners to 'get in the game' and book blocks of hotel rooms.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money.
This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list. Please keep in mind that when adding image ads, Google usually puts those through a review process. It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. B2B and B2C campaigns both benefit from this practice, but sometimes knowing how to segment a large market can be somewhat difficult. You can also include multiple traits that people have in common to form a “new” demographic that you can focus upon with your marketing. For premium brand marketing, one only has to look at what Apple has done with their merchandise to see what should be done. Identify those rewards and you’ll be able to effectively market to any segment in this category. The business plan that is in place will often dictate what goods or services are purchased, but the size of the business or the goals of the business can also become segments. If you have a business that earns more than $100k per year and is located in Phoenix, then you can create a specific message for that business and all others like it that can begin building the foundation of a relationship. The message sent to each specific segment communicates value AND it communicates understanding.
They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story. Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status. Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple.
That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts.
If you segment the market into geographic locations, then you’ll know that leads who are based in Seattle are going to be more inclined to look at your product than leads who are based in Phoenix. If you’re selling a product that retails for $1,000, how many of your customers are going to be in the under $15,000 annual income group? In time, customers who are brand loyal to you will anticipate new products, want to purchase them, and may even pay a premium for the privilege of doing so. Once you agree to the project, this new customer will want to pay you with a credit card very quickly. Writers, for example, are going to respond to a different message when compared to bankers. Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. By breaking down the demographics, a marketing campaign can specifically target needs, show proof of concept by solving problems, and ultimately create more sales opportunities. By identifying these interests, the marketing message can reach the segment by solving a problem [it's cold at night] across multiple demographics, but within specific interests. If the same message was sent to both geographic locations, the Phoenix leads would ignore the message of wearing raincoats because they don’t get much rain. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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