And when it comes to our social lives, we frequently tune into social networking sites to find out what’s happening around town. Because of this, social media is an incredibly powerful tool for those in the restaurant and bar industry to use to drive more traffic to their brick-and-mortar locations.
This dramatically increases the likelihood that your followers will choose to share your content.
Sharing drink recipes is one of the smartest bar marketing ideas out there because it’s relevant to your industry.
Also, people that choose to follow your bar on social media likely have a shared appreciation for the perfect cocktail and will be more likely to share your content. Loyal fans of your bar will typically be more than willing to let you take a picture of them in action, so take advantage of this. Did you know that 88 percent of consumers trust online reviews just as much as personal recommendations? Sharing reviews from real customers on social media will offer third party validation about the credibility of your business. One of the biggest reasons why people choose to follow their favorite businesses on social media is to have access to exclusive deals and specials. Encourage fans to join your social media page by occasionally offering discounts such as no cover to enter your bar or a drink special that is exclusive to your Facebook friends. These facts could be specifically about your establishment, the bar industry in general or bar life. For example, you could use a social media post to quickly educate your fans about a new craft beer that you will be serving in your bar or the causes of a hangover. Some other bar marketing ideas include embracing the #TBT trend with a picture of your bar on opening day or giving your fans a heads up about some of the seasonal brews and cocktails that will soon be arriving at your bar.
Take advantage of analytics tools to find out when your audience is most likely to be engaging on social media and strategically run your social media advertisements during these times. For more bar marketing ideas to help your business stand out, please contact us at LYFE Marketing. Subscribe to our mailing list and join over 1,000 business owners who get new tips and ideas to help grow their business on a weekly basis. Running a sports bar might seem easy—after all, can’t you just put on a game and call it a day? Be sure to decorate your bar in your home team’s colors and always have their games playing.

Don’t think that you can just rely on sports—after all, there isn’t always a “big” game on. Social media is important for every bar or restaurant, but be sure you use it to market your sports bar. Trusted by over 3,200 bars and restaurants in North America since 1985, Buzztime integrates trivia, card and sports games with in- and out-of-venue messaging and communication tools.
If your sports bar is in a high traffic area, then sidewalk signs are a great way to advertise the various specials you’ve got going on.
A special promotion will help to bring in a target demographic, but go beyond holding a weekly ladies’ night. Free stuff will always attract people in some way to your business, so make the contest great so you get a lot of people headed your way.
Your sports bar is an amazing environment that is perfect for a private party if you’re willing to provide people with this opportunity. There are a wide variety of activities that are considered sports today and by hosting a sporting event, you’ll draw a specific niche of people to your bar.
If your sports bar gets involved with something meaningful, you’ll create a level of goodwill that will always pay you back.
MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Now I play an active role in helping businesses become successful, through online marketing. Whether you are looking for a long term partnership to manage your chambers marketing, or require additional resources on a project by project basis to run chambers marketing initiatives or boost your existing capabilities we can help.
Use Facebook and Twitter to let all your followers know which games you’ll be showing, and share pictures of your specials on Instagram. With over 4.2 million player registrations on the Buzztime platform and over 52 million games played each year, Buzztime players spread the word and invite friends and family to their favorite Buzztime location to enjoy an evening of fun and competition.
People should be flocking to a sports bar because it is a fun environment that encourages social interaction with friends while catching a big game.
You need to show your customers that you love what they love, so adopt a local team you’re comfortable with supporting and then put up plenty of paraphernalia to prove your support.
By airing the game they want and by offering people an extended happy hour, for example, you’ll create a high level of temptation and that often results in a lot of extra purchases.

Everyone should be a target, from the cashier who checks you out to the stocker you run into at the grocery store.
Make sure your sign is visible from some distance so people can see what’s going on with you even when there are heavy levels of traffic.
You can target a major employer in the community to offer their employees a special discount, run birthday promotions for people, or even offer a free drink to musicians who come to share their talents on an open mic night. Patrick’s Day, but there are a number of other holidays that deserve recognition in your establishment as well. Add some zest to the images and engage people with stunning content that will encourage their imagination to start working overtime. Poker tournaments are a common way of making this happen and it doesn’t even need to include gambling. Consider hosting a battle of the bands for prizes for an extra push if your community doesn’t have something like that. Work with a local charity, provide support to a local food bank, or even sponsor the local Little League.
Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies.
It will also make your bar seem a lot more legit—if a superstar athlete hangs out there, people in your neighborhood will assume your bar must be pretty great! Customers might not want to order the same drink they’ve had a million times, but they’ll consider it if it’s named after their favorite player. You can up the excitement level at your bar by featuring Buzztime’s array of trivia, card, and arcade games! Beer, wings, and fun speak to the classic experience, but even if you’re doing good, you could be doing great.
Offer your followers special deals, give discounts to people who share your posts, and you’ll increase your business over time.
Many bars focus on having women in bikinis, but have some guys in there working so there’s more eye candy out there – though you might let the guys wear swim trunks. Celebrate the seventh day of the seventh month at 7pm with some kind of special to attract attention if you want.

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