During my research for this post, I noticed a common gap in some of the content available on the topic.
You may like to capture all of these factors, or alternatively you can choose the ones that best suit you.
If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors.
If you havena€™t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. The screenshot below shows a Google search for the term a€?Inbound Marketing.a€™ At the bottom of page one of this search there are related search terms. Important note: While long-tail keywords are an effective way to attract more organic traffic to your site, if you use them in the wrong way you may get penalized. This step of the process is designed to validate your idea so you can be sure that people actually care about what you are saying.
Search for the below content using the keywords you selected in Step 2, remembering to record the information you selected in Step 1 of the research process.
Tools: To find this information, you may like to use Twitter advanced search or Google+ Communities.
Bonus tip: As you are documenting all of this information, jot down the exact language your potential readers are using.
If there are no conversations or content about your chosen blog topic, it may not be a great idea. Before moving onto Step 4, it is important you document the best bits of the articles you just found in your system. Bonus tip: To find specific types of content, try and type your keyword phrase into a search engine followed by the name of the content. If quality blog content is the goal, then effective research is the process to achieve that goal. Finding topics for blog posts on an ongoing basis can be intimidating for beginner bloggers.
Creating great content is critical and becoming even more important, not just for bloggers, but all website owners. In summary, this list should help bloggers come up with ideas for content and if all else fails, then take a break for awhile and let your mind rest. About Brian LangI've been making a living online since 2002, mostly through e-commerce sites and content sites with advertising.
With Applea€™s Q3 earnings being announced later today, we wanted to take stock of the current state of iPhone 5s and 5c adoption.
Ita€™s been just about one month since the initial release of the iPhone 5s and 5c and, following two initial extensive research reports from Localytics about their early traction (published on September 23 and September 27), we now have an additional update. After some pretty extensive analysis of the iPhone 5s versus 5c within the first 48 hours after launch that we reported yesterday, we wanted to drill a bit further into the global distribution of the new iPhones looking at new data after 72 hours post launch. Perhaps surprising was that of the eight countries where the most iPhone 5sa€™ or 5ca€™s were sold, the highest ratio of preference for the 5s wasna€™t in the United States or Japan; leading the pack is actually China. With Apple launching not just one but two new phones on Friday, therea€™s been much speculation about which of the two phones would emerge as the early adopter favorite. Apple launched the modern smartphone era during summer 2008, and in a little less than five years, the technology giant reached 50-billion App Store downloads. With nearly 1 million apps in the Apple App Store alone, ita€™s clear that app publishers must go the extra mile to stand out from the crowd. There are some that say mobile is the greatest shift in human communication since the beginning of the internet.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. Ideally you want to choose a keyword group to write your blog post about, and then two or three other keyword phrases you will include in the body of the blog. You will see in the screenshot below I have searched a€?Inbound Marketing.a€™ The long-tail keywords are on the left of the screen and on the right is the SERP (Search Engine Results Page), which lets you know what content is currently ranking for your keyword. This validation has a direct influence on the likelihood that people will engage with your content. You can enter any URL for a piece of content into the search function and discover how many people have shared it, as well as who has linked to it. But the real value often comes from industry forums -- they are a gold mine of hopes, dreams, and challenges. If this is the case I would suggest moving back to Step 2 and re-assessing what other keywords you may like to target. If you have made it this far in the research process, you have a proven idea and the specific keywords you want to rank for. The best way to do this is to add exponentially more value to your reader than anyone else has previously. By undertaking this process (or one you have come up with yourself) you take the guesswork out of blogging. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience.
But there are actually many ways that bloggers and content writers can find a never ending supply of content ideas. Great content will get you higher search engine rankings from more links, increased visitors and subscribers, and credibility. Other Blogs in Your Niche – Follow other blogs in your niche using an RSS reader like Feedly. Email Newsletters – Sign up for email newsletters in your niche and see what type of topics they cover. Spinoff other posts in your niche – Find a post that is interesting to you that someone else has written. Content Sharing Sites – Sites like Hubpages and Squidoo have a community of writers posting interesting content. Book excerpts – Publish and comment on excerpts from your own books and infoproducts. Evergreen content – Evergreen content is content that will always be useful and generally never change, like how to plan a wedding.
Article Sites – Browse topics on article sites like Constant Content or Ezine articles. Book and infoproduct reviews – You can get ideas from reviews people have written on Amazon and other sites about your topic of interest. Review something – Review a book or product in your niche and comment on the lessons learned from it.


Ask Your Audience – A simple way to get more ideas on what to write on is to simply ask your audience. Ask a Friend – Asking your friends, relatives, co-workers, and other people around you can be a good way to brainstorm ideas, especially if they are interested and knowledgeable about the topic of your blog. Blog Comments on Other Blogs – You can also get ideas and inspiration from comments that people have posted on other blogs in your niche. Content Mastermind Groups – Form your own content mastermind group with a group of bloggers that you can share ideas with.
Survey or Poll Your Audience – Surveying your audience can be a great way to create unique content for your site. Outsourced Ideas – You can actually hire someone to think of ideas for you, especially if they are experienced or knowledgeable about your niche. Create an Interactive Experience – Sometimes you can increase engagement by creating an interactive experience or even a game for your readers. Conference Agendas – See what top conferences in your industry are focusing on and blog about those topics.
Update a Topic You Already Wrote About – Sometimes a topic you have previously written about is no longer up to date or you have some new insight to add to it.
Repurpose Content – Take some of your existing content and present it in a different way or through a different medium. Revisit or expand on a previous post – Remind visitors about a previous post and expand on it. Personal Experiences – Keep a journal of your own experiences and talk about the lessons you have learned from them. Practical Advice – Give practical and easy to follow advice that can help your readers.
Personal Thoughts and Feelings – Sharing your own personal thoughts and feelings can help you connect with your audience on a deeper level and create engaging content.
Your Own Email Newsletter – Pay attention to click through analytics for your email newsletter. Try or Learn Something New – Living an interesting life and meeting people can create stories that can be useful for blogging. Make Announcements – Make announcements about your upcoming events regarding your blog and business. Showcase your winnings – If you receive a reward, recognition, or media coverage, share this with your readership. Resource List – Make a list of useful resources and link to other web pages that your readers might find useful.
Demonstration or Tutorial – Create instructions or a tutorial on how to use something or how to do something. Weekly Roundup – Create a list of links that you find interesting and useful each week or month.
Case Study – Do a case study of someone that has successfully used a method that you shared in a previous post. Solve a problem – Think about the problems and challenges that your readers face and write a post on how to solve those problems.
Retweets – Observer the type of content your followers are retweeting, from both your own posts and others. Amex Open Forum – Look at questions and answers that people are posting on Amex Open Forum, which you can connect to from LinkedIn. Podcasts – Follows podcasts in your niche to find out what people are podcasting about.
Webinars – Sign up for webinars in your niche as this can be a great source for ideas.
Infographic – Create an infographic from existing data or search the web for interesting statistics and ideas. Photos – Share interesting photos and graphics and add meaningful commentary to them. Interview an Expert – Offer to interview experts and post the interview on your blog. Get interviewed – Allows someone else to interview you and then post it on your blog. Leverage Trends – Pay attention to what is currently hot or big news in your niche and create content around that topic. Trends and Predictions – Comment on trends in your niche and makes some predictions about the future. Follow Press Releases – Subscribe to press release feeds to see what is new before it officially becomes news.
Blog Directories – Technorati and Google Blog Search are a good way to find new blogs and topics. Radio Shows – Radio talk shows often talk about interesting topics that you can also discuss in your content. TV Talk Shows and TV News Shows – TV talk shows are good at finding and expanding upon topics that people are interested in. Google Keyword Tool – Use the Google Keyword Tool to find keywords that people are searching for in Google.
Brainstorming Sessions – Pick a time when you can be free of distractions and write down as many ideas as you can think of. Google Alerts – Set up Google Alerts so you can be informed of new topics in your niche. Google Keyword Suggestions – When typing into Google search, you will see some suggested keywords.
Research a Topic – Think of a topic that you are interested in and that is related to your niche.
Share an Unusual Idea – If you think of an unusual idea or a unique thought, then consider sharing it with your readers. Change Perspective – Present information from your blog posts or other from a different perspective.
Freebies and Coupons – Share freebies and coupons you find on the web that are relevant to your readers and share it with them. Topic Bridging – Finding an interesting or popular topic and connect it to the topic of your blog.
Entertain – Instead of focusing on creating valuable content within your niche, start off by just trying to entertain your readers and then tie the useful stuff into the content later.
Arouse Emotion – Try to think of a story or event that will arouse emotions in your audience. Post something fun – Every now and then, it is okay to post something fun and unrelated to connect with people.
Internal Site Search – If you have a lot of traffic to your website and also have a search box on your site, look at the site search data.


Google Hangouts – A fun way to create content for your site is to host a Google hangout with your audience, another blogger, or any other interesting guest.
Google Plus – Take a look at Google plus communities in your niche and see what other people are posting. Through the years, I have also learned a lot about other types of businesses and helped other people with their business problems. After just a little more than 48 hours after launch, early results show a clear winner a€“ the iPhone 5s. The Washington Post, Newsweek and The Boston Globe all sold to new owners (Amazon CEO and Founder Jeff Bezos, International Business Times and Boston Red Sox owner John Henry, respectively.) Ita€™s clear that traditional news publishers are at a crossroads, challenged to create profitable business models in an age when news is increasingly consumed in real-time and on mobile devices. Shifting focus beyond downloads is a good first step, and our newest study reveals that app publishers have done just that.
If you havena€™t already, consider this: in 2013 mobile phones will surpass desktops as the most commonly used device to access the web.
For me, this is perhaps the most important step because it gives structure to the research process. This is valuable information when you are thinking about validating your idea in the next step of the research process. If you include some of these terms within the body of your blog content you will start to attract more organic traffic based on these keywords. No doubt you have also captured a bunch of interesting content along the way that will shape your understanding of the topic. You might want to write longer posts, with more detail and a diverse range of content types within the post. Link to it and then provide your own opinion about it or additional comments to expand the article’s scope. You can even see the level of commenting and engagement on these articles and browse by niche. Sites like Constant Content are likely to be better than free sites like Ezine Articles because the content is heavily moderated and they are extremely picky about the quality. You can do this in a blog post, by email, social media, or any other medium in which you can engage your audience. Polls are another option and sometimes a simple poll on your site can provide some interesting info from site visitors.
You can even use demographic data to get specific about what type of audience you want to target. Amazon Mechanical Turk can be used as a source of inexpensive ideas, although it will be helpful if you provide a little guidance on how to find these ideas in your job description. Ask them questions and pay attention to what they talk about when you are discussing the topic of your niche. Most conferences will list their agendas on their websites, so you probably don’t even have to attend. This is good for both parties as it allows then to gain recognition while you get content created for your readers for free. Remember that some of your newer readers may not have seen your past popular posts, so create a new post that ties into the old one and link to it.
Whenever you come up with a creative idea, be sure to write it down so that you don’t forget it later.
Although it can be difficult to share your failures, this will help your blog readers connect with you on a more personal level. Include detailed instructions, screenshots and possibly videos to supplement the instructions. Instead of just listing tips, expand on them a little so that your readers get the most out of it. Include details that will help your readers understand the pros and cons of the different products. Engage in discussion in these groups and pay attention to what other people are talking about.
Friends will sometimes post interesting ideas and links that can be used for content ideas.
Follow discussions in these groups and pay attention to the types of questions people are asking. Look for frequently asked questions or new topics that you haven’t yet written about. You may have to get a programmer for this, but useful tools can be a great source of traffic in the future. All you have to do is think of a good topic and maybe the interviewer can help with that as well.
For example, if you are blogging about SEO, then you would want to keep up with the latest news about Google and SEO.
Do it in a way that is diplomatic and analytical though, so that you don’t offend too many people.
This will often involve a story about someone that overcame hardship or achieved success despite great odds. You can either agree or disagree with it and give some examples and stories of how it is true or not true. You can also look at what other influencers in your niche are posting on their Google plus pages. From the initial focus on encouraging (paid) downloads to the current focus on monetizing in-app usage, mobile app publishers are beginning to think about whata€™s next for monetizing the app. The share of users who return to the app 11 times or more jumped 10% this year alone, from 31% to 34%.
If you know anything about us, youa€™ll know our stance on mobile strategy: you gotta have it.
Essentially everything you find from this point on will be by searching for these keywords in a range of different places. Sometimes your site will rank for unexpected things and you can create topics around these keywords. You might even be able to rank easily and get more traffic for keywords with lower search volume.
In particular, theya€™re thinking about how they can leverage insights and data to maximize success. With the market already focused beyond downloads and more on engagement, the next set of leaders to emerge will be those who personalize and improve the app experience with a data-driven and iterative approach.



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