Ask and you shall receive.  A step by step guide to starting an email marketing campaign that is. In my round-up post after National Pavement Expo this year, I promised to cover more topics like Google Analytics, search engine optimization, social media.
I absolutely encourage you to jump into social media but let’s make sure to pick the low hanging fruit in our marketing orchard first.
Email marketing is something you can set up in less than 15 minutes and see results almost immediately.
And as much as social media is changing the way we communicate, the grand daddy of digital communication is still email. If you’re completely new to email marketing, watch the video below about using Aweber to create a campaign. Why you need to use an email marketing service (like Aweber) and not your personal email address. But before we begin to show you how to set it up, let’s talk about why you want to do email marketing in the first place. And speaking of cost-effective, email marketing is probably the most least expensive form of marketing available. One of the coolest benefits using a service like Aweber is seeing who opened your email and who clicked on any of the links you may have included. That may not seem like a big deal but your internet service provider, the people make your emails get where they’re suppose to go, if they see your emails getting marked as spammed by multiple people they’re going to flag your account and everything you send is going to start being marked as spam. Ok so if you’re watching this on the blog, there is a link below this video or an icon over this sidebar that will take you directly to Aweber.
I’m going to select the $1 for the first month trial plan, fill out my information, and log in. So that every time you send an email it gets published in those platforms as well but right now we’re going to ignore that step and save settings. I’m going to personalize it by using a first name and, “Thank you for subscribing.” For the sake of time I’ve already written a message and it ca n be something along the lines of, “Hi Joe. And I would like to add a little quick bonus at the end, something they I can do right now or quick value. So the fastest way to do that is I’m going to head over to a spreadsheet I have with a couple of sample name and I’m just going to highlight the information that I want, name and email address. After we added all those people they were sent the confirmation message to confirm they want to be on the list and as soon as they confirmed, they received our follow-up message which told them the deals and the information that we’re going to be sending them from here on out.
Email marketing is an important aspect of any website as there are numerous benefits from using it.  In this post, we will look at what those benefits are, as well as how to set it up for your site using AWeber. Email marketing is a broad term to describe the process of creating an email list for your site and using that to help promote your content and products.
AWeber is the industry standard email marketing provider.  Used by tens of thousands of professional sites (including ours), they make it really easy to setup and manage an email list. The reason why AWeber is so popular is because they offer plenty of useful features that you can use.  Let’s take a look at some of them. To create your own, simply log into your AWeber account and go to ‘Sign Up Forms’ and click ‘Create A Sign Up Form’.
Everything else is optional really, but those are the features that you must include in order for your web form to work.
It’s good to include information about what people are subscribing too, or at the very least a link to a page where they can read more about it. To do this in AWeber, go to ‘Messages > Follow Up Series’ and click on ‘Create A Follow Up’. Just like when creating the web forms, there are lots of templates that you can choose from to create your email follow up.  Alternatively, you can design your own pretty easily by using the simple options provided. As well as an eCourse, you can choose to send out broadcasts to your email list whenever you want.  These will be sent out to everyone at the same time, so they are useful for promotions, offers, site updates, etc. Newsletters are created in the exact same way that follow up emails are done.  To learn how we put together our newsletter, check out our post about setting up a newsletter in AWeber. I suppose the key question that you should be asking yourself is whether you can afford NOT to be using email marketing on your site. Do you use AWeber to manage your email list?  If so, what features do you find most useful?  Do you have any questions about setting up AWeber that you need help with?  Please let us know in the comment section below. Yes, I suppose it is a couple of hours work, but for those few hours you can build a real following on your site.
We have plenty of other posts (linked to in the post) that has more info on setting up AWeber that should help you. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Equally, commercial emails are no longer concerned with just pushing advertising towards users. Econsultancy’s Email Marketing Platforms Buyer’s Guide, contains profiles of leading ESPs operating in the UK.
To help you chart your email marketing adventure, we’ve developed a five-part email marketing guide to keep you on track. A good map will give you a lay of the land so you can make smart decisions about your journey.
Out on the road you’ll find plenty of signs that can help guide the way, but only if you know how to read them.
While some of the most interesting roads are the ones less traveled, they’re sometimes untravelled for a reason.
With this roadmap in your hands, you’ll be well-equipped to get out and explore the world of email marketing with confidence.
Whether you’re looking to expand your email marketing beyond what it is today or you’re just looking to see what it’s all about, we’ve got you covered with this email marketing guide for 2016. Read previous post:Top Email Subject Lines for Insurance Agents in 2016If you want to increase email open rates in 2016, you’ll need to focus on writing stronger subject lines. Blogging is considered by many to be an art form and one that needs to be carefully cultivated. If you are starting your own blog, you probably won’t have a multitude of readers and comments right away. To create social media marketing materials that get noticed, learn how to write attention grabbing headlines. The internet is where you go for viral videos, to pay your bills, to read your news and to buy your holiday gifts, so why wouldn’t it be the place you went to start your business?
When you are attempting to market a product or business using a website, it is important that you be constantly adding new content to the site. As an internet user, you already know how much potential is here for a savvy businessperson. A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Hiding your content from non-fans is an effective method in converting visitors into followers. Create contests on Facebook geared towards getting your customer base interested and involved with your products or services. If your business runs a store or outlet, you should enable the check-in capability on Facebook. The thought of using mobile marketing can be both exciting and intimidating at the same time, especially if you have little to no previous experience in doing so.
Mobile marketing is a fun and exciting way to get your message out to your target audience. If you want to maximize your time, start your day by taking 30 minutes to plan your entire day. To perfect your personal system of time management, take a moment to catalog the most common time-wasting activities you engage in. Facebook is an extremely popular platform for online marketers since most customers have an account.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out.
Customers rarely purchase on you on the first interaction or touch if we’re speaking in marketing language.


Aweber, for example, the software I’m going to be using today is only 19 bucks a months for a subscriber least of 500 people.
You gave your email once to them and then they had to confirm it one more time to make sure that it wasn’t some spam or that’s I was trying to get your email.
Subscription management is that link at the bottom of the email that lets them unsubscribe form future emails if they want.
Now all of us know there’s nothing more annoying than getting spammed by some company never being able to get-off their email list. Now this is an affiliate link so if you purchase through my link I will earn a small commission. Now when you add somebody to your email list they’re going to get this confirmation message is to confirm that they in fact wanted to be in this list.
There’s a couple of options here to add subscribers and the fastest way is to import and that allows you to take all the names and email addresses from a spreadsheet and import them all at once. You’ve just added your first list of customers to your email marketing campaign and anytime you want to get back and touch with them you can just go up to message and broadcast. The further you go, the more you learn, but the trial-and-error route can only take you so far.
You’ll learn what email marketing is for, the various forms it can take and the benefits (with stats) for your business. Email marketing has a lot of terminology that you should know, and this guide will teach you how to navigate the lingo. From designing emails to building email lists and writing content, we’ll get you ready for whatever comes your way.
There are decades worth of email marketing data to tell you for certain what not to do, and we’ve got you covered. We’ll show you how to use email to build relationships, increase customer retention and use it for referral business too.
While there’s not a one-size-fits-all approach to email marketing, there have been enough pioneers over the years to narrow down some best practices you can use to chart your own course. One of the most effective methods of getting people to respond to your posts is simply asking for it. Blog with the full knowledge that you will be making many subsequent posts and if you tell everything in the beginning you may not have anything left to say later! The casual aspect of communicating with your clients and business associates via online blogs can pay off in a meaningful way. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers.
You may run a business or corporation; however, this does not mean you need to speak like one.
If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful.
It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. This article has shown you some of the best ways to get yourself set up and start using the features these sites offer, but you will want to keep researching and learning as they change and grow.
If you are thinking about starting a business online, take your time to read over these fantastic internet marketing tips. You might be able to get a head start on a new trend if you read about it before others do.
The newer your relevant content, the higher your search engine rankings for those keywords.
Use this content to visually show your readers that you have used a product and that it will work. People knowledgeable of the genre can really take advantage of it and earn a fantastic living. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. You can encourage buyers to join when you offer some free products to your regular subscribers. If your site includes a blog, have it automatically summarized and linked on your Facebook. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium.
These clients only show up every now and then, so they are not interested in following daily posts. In other words, you need to share content that people find interesting or posts that have something in them that people can use. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. There are best practices you should be copying, but there are also worst practices that you should avoid. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. Use this article to help you get a good background both on what it is and how to best use it. Asking customers to text a code to enroll in message updates can generate significant increases in your database and also ensures that only those wishing to receive communications do so. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company.
It is something that when done right, will be an excellent addition to your advertising arsenal. If you jot down all of the tasks that you complete in a day, you will gain a better knowledge of where your time has been spent.
If you rush through things and make mistakes, it is going to take you far longer to fix those mistakes than it would have for you to do it right the first time.
Whether you prefer to check your e-mail, surf the web, or hang out in the break room, you should identify the behaviors you practice when you’re dodging work. You should learn more about developing a strong presence on this platform if you need a new way to reach out to your audience.
Don’t just create your business page, make several posts the first day, and then stop posting for several months. Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You will get excellent results if you use methods that are up to date and adapted to your audience.
I’ve seen statistics say that it takes as many as 21 touches with the customer before they’re willing to buy from you. If you want to send a postcard or direct mail to 500 people it would cost you 160 bucks in postage alone. It sounds complicated at first but my guess is that you do this all the time but are not sure why. So at this point you may think, “But Grayson I don’t want my customers to unsubscribe to my newsletter.” Yes you do and here’s why. So thank you in advance for supporting me and the blog to bring you tutorials just like this one. I’m going to type out “Hi” and then use this insert field and I can grab a personalization form here. Because we love our customers, because we love that you’re our customers we want to make sure that all of our VIP deals and information directly to your inbox.” And I just made this up so make it personal to whatever sort of information you provide your customers, special deals, pricing, it’s really up to you. For example, if I was emailing somebody I could add this little tutorial that I created on how to save ten minutes a day with lastpass. Create a broadcast message and similar to your welcome email, you just write a subject and an email and send it off to them and everybody that subscribed to your list will get that email. It will give you the tools you need to map out your own marketing plan, no matter where along the journey you currently are.
It will walk you through ways to use these sites to advertise your business, company or product.


Take some time to learn about hashtags, keywords, and all other things in the Twitter world. Don’t be the last person to know about something, read enough so you can be a pioneer. Spend the most amount of effort on providing great, relevant, and helpful content and worry about the affiliate ads afterwards.
Also, new content will draw repeat visitors to your site, who are then more likely to buy your product. Aids like this will also help you attract and keep readers who prefer not to have to read a lot of content. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process. Keywords which you or a fellow administrator have chosen will be filtered out automatically. If the offer is extra special, you can promote it to people that aren’t fans as well.
Try to include news about interesting products or services as well that you’re offering.
This network has lots of fans, but certain age categories and other demographics like others better. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
This helps get the word out to your subscribers’ friends and family, since they will surely notice where the check in took place.
You can send out an email about something happening, but it doesn’t always translate when you need to send a text message. Advertise your short code campaign through social media sites, your web site and any print marketing materials.
Doing this will give you an inside look as to how their program operates, and let you know what you can do that will outperform them.
Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard. By having your day planned out, you will have a schedule to follow and will avoid wasting time with unnecessary tasks. In the future, when you notice yourself initiating these time-wasting processes, stop and remind yourself that you have important work to do! The information presented in this article is a great starting point to learning how to effectively manage your time. Not keeping your page updated frequently shows your audience that you don’t care that much.
Keep track of your results and always look for new ways to improve your social media marketing campaign. This is basically the same thing as an email newsletter but I don’t like using the term newsletter because it makes me think that we’re only going to be talking about ourselves and it sounds kind of “salesy”. Email marketing helps you make those meaningful contacts or touches in a really cost-effective way. That’s not even including the price of having the postcard printed, hiring a designer to design the postcard. But before I answer that, let me side step a second and say that let me talk about Aweber today because the service that I use, I’ve tried out other services like iContact and Constant Contact, but Aweber has been the easiest to use and to get started with and I think it has some way cooler features. But the most important reason to use email marketing service like Aweber instead of your own email address is that it’s the best practice for online marketing. A double opt-in is when you sign-up for something online and you get an email right away that says something like, “Hey Joe! Let’s say you’re sending your email newsletter out from your own email address and over time some of those recipients changed jobs, changed positions, or just aren’t interested in your services anymore. Ok we’ve covered the benefits of email marketing and why we need to use an email marketing service to do it so let’s get in to show you actually how to set-up your first campaign.
One thing you’ll notice when you’ll get started with something new with Aweber is there’ll be a little pop-up wizard at the bottom of the page. If we pick this middle one with the personalization feature at the front, it will take the person’s name and insert it before confirming your subscription. So again I can use the first name of the person on my list and enter it here to make it more personal. Some of the deals and information we have looked forward to: the spring clean-up special, the PF, ten questions every property manager should ask their sweeper, invitation to our St. We’ve already created our confirmation message so we don’t need to worry about that and we can enter our subscribers here. Everyone’s business and experience level is different, so we designed this guide to be just as useful to a beginner starting from scratch as a seasoned email marketer looking to improve and explore. Take a look at some valuable tips in this article to get you on your way to being a master blogger.
If you use your blog for marketing, a blogroll will also increase your credibility in the marketplace. This makes them feel more engaged, which increases the odds that they’ll stick with you. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust. If you have a specific audience in mind, take the time to see which social media sites they frequent the most. The harder you work to provide great information, the more likely it is to be shared far and wide. An updated profile can encourage your users to check to see what else is new with your business.
If you need this Facebook page for your business, then stick to some kind of posting schedule. I prefer to call it an email marketing campaign because our goal is to provide our list or our subscribers highly relevant, interesting, and generally helpful information on a consistent basis.
Additionally once you set it up which I’m going to show you how to do in a minute, it takes no time at all to write an email to send it out to your customers or potential customers. With that unsubscribe option they’re going to mark those emails as spam or junk, whatever service you’re using.
So if it’s Joe Smith it’s going to say, “Joe, confirm your subscription.” Just makes it a little more personal.
Traffic naturally follows such a site and word will spread, generating more money in the future. And if you want to be a super ninja email marketer, you can set-up an auto-responder series which means you write a bunch of emails all at once and schedule them to be send out over time totally hand-off by marketing it while you sleep. Before we begin sending you the information you requested, we want to be certain that we have your permission.” Ok, we’re going to edit the signature.
We have to match our data to the field type and really all that means is that this first line in it’s the name Joe Smith.
So I’m just going to pick from these dropdown options and I’m going to pick name and the next line that’s [email protected] is the email, so that’s right. After we finish our confirmation message we want to write a welcome email or a follow-up email that tells our customers what they have to look forward to when we’re emailing them. It runs a quick algorithm on the message to make sure that you’re not actually a spammer and it’s a good idea to send yourself a test message to see how the message is showing up in your email. Ok the first thing we need to do is give our list a name and we’re kind of limited on characters it can be up to 15 character long and it can contain only letters, and numbers, and hyphens. So you don’t want to send a bunch of emails to your customers only to find out that a link doesn’t work or that the formatting’s all wrong. I’m going to give my list a name, excuse me a description and my from name, I’m going to make this my own personal name not the name on my business because it makes it more personal to the customers that are going to be receiving these emails and save settings.



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