EGHAM, UK, January 6 -- OKI Europe Limited, an OKI Group company specialized in the professional color printer business, won the Best Product Launch Campaign award for the launch of its MC860 multi-function printer at the 2010 B2B Marketing Awards.
The entire judging process is entirely independent from the management of the awards, to ensure that the highest standards of integrity are maintained.
The integrated campaign was developed to focus on OKI's recognized strengths of robust yet innovative technologies, together with unrivalled value for money and service support. It combined a high level of impact, capturing the attention of each audience, with the flexibility to support local activities and events in delivering the targeted return on investment. The MC860 launch campaign has since proved highly successful in meeting the company's challenging targets.
OKI Europe Limited is a business-to-business brand dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today's and tomorrow's businesses.
Founded in 1881, OKI Electric Industry is Japan's first telecommunications manufacturer, with its headquarters in Tokyo, Japan. The names of the companies and products mentioned in this document are the trademarks or registered trademarks of the respective companies and organizations.
Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties. Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads.
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We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.
Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business?
We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures.
Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account. If this is your first time remarketing, you will need to add a remarketing tag to your website.
Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords.
Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements.
Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. These ten handy tools will give you everything you need to produce your own micro videos to post online.
Vine has been popular from the moment it was launched, but it has now become a full on phenomenon. Better yet, it puts you in with a community of supportive creators who are always looking at new content. You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features. You can work on the project together, even from across the world, and see all changes as they are made.
It is a powerful Powerpoint alternative that is much easier to use, and much more creative.
You can make micro videos that loop and share them on your account, using your Apple or Android phone. This gives your video a more quality look and feel, rather than the bland clip you may have had before.
You may have noticed a trend on sites like Tumblr of non-looping micro videos, or collections of flashing pictures set to music.
They support full movie editing, which is an interesting plus if your footage is a lot longer. The post 10 Handy Tools to Create Mini Videos: Marketing Through Micro Moments appeared first on Internet Marketing Ninjas Blog. I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. This entry was posted in B2B Marketing, Creative, E-mail, email design, email marketing, lead generation, Marketo and tagged b2b demand generation, b2b lead generation, email copywriting, email design, email marketing, Marketo agency, marketo agency partner, Marketo partner on January 21, 2014 by Howard Sewell.
You can receive all new posts on Flipboard, by adding us to your RSS feed, or by following Spear on Twitter, LinkedIn, or Facebook. Social media is often associated with breaking down walls between companies and their consumers, and I was sure there must be some creative uses in B2B.


This year, HubSpot began posting full video clips of keynotes and guest speaker sessions on YouTube. No matter how large your company events and conferences are, you should always make them available for others around the world at any time.
IdeaPaint produces a painting product that makes it possible write on normal walls whiteboard markers. Virgin Media Pioneers is a community portal offering inspiration for entrepreneurs through video and interview content, internal social groups for discussion and opportunities, and live event postings. Within the first year of launching the online community, Pioneers had over 1,000 members that produced over 700 blog and video entries sharing their experiences in building new businesses. For example, Virgin Media Pioneers shared information about an annual startup investment contest called The Pitch. EMC posted an explainer video that explains big data for those that do not know much about the topic.
The second section allows readers and customers to submit ideas on what additional information they would like to hear from Maersk.
American Express launched the OPEN Forum in 2007 as an initiative to have more direct communications with small and medium businesses.
But a recent change to the SCN is what we’re going to talk about, and the gamification of its portal.
According to the SCN’s Wikipedia page, community activity increased by over 1000% one week after introducing gamification.
In late summer 2013, Uber and the NFL Players Association created a new partnership to help players travel safely during the 2013-2014 season. This partnership is one of Uber’s first efforts in breaking into the B2B market for private transportation services and is a great way to start because having the NFL as its customer is highly visible for other companies. In 2010, leading networking equipment supplier Cisco Systems launched a campaign to increase user activity on its Facebook profile. Achievers is a software service focused on enabling employees inside companies succeed, with employee engagement and reward tools.
If your company has interesting thoughts, consider sharing these thoughts through slides and on Slideshare. In 2010, computer manufacturer Hewlett Packard chose to use LinkedIn, alongside Twitter and YouTube, to introduce a whole new branch to its online presence.
Hewlett Packard’s approach worked well because it allows the brand to integrate itself into the world of small businesses, instead of watching from the side-lines.
The fact that HP’s LinkedIn page now has five times as many followers as its Twitter profile is also interesting; it shows that the choice of platform is crucial. As a result, it used powerful visual imagery, simple messaging and incentivized response across multiple marketing channels to generate excitement and contact across both channel partners and the end-user community. The multi-media campaign was designed to drive awareness and lead generation through various marketing channels to individual microsites for each of the 14 participating countries. OKI Europe's product portfolio comprises six distinct segments: color and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as serial dot matrix printers, faxes and specialty printers for point-of-sales and manufacturing. OKI provides top-quality products, technologies and solutions to its customers through its info-telecom system business, semiconductor business and printer business. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement.
WordStream's PPC Advisor enables you to optimize your keywords and ad text for higher Quality Scores, getting you to rank higher in search engines with lower costs. Your customers get impressed by seeing your product and services which is displayed beautifully and creatively.
Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses.
In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website.
If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings. Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time.
Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business.
They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks. Now they are finally getting on board with promoting the video service that was always there, as they rush to compete with Vine. It works by stitching together ten photos and allowing you to reverse, repeat, or edit them. Simple, easy, and effective, it is a great way to make short bits of digital content that get you noticed. If you need something business quality you can choose their Business account for $9.99 per month.
Though I would honestly keep it as a tool for mini videos, which only take a short time to edit and refine.
There are two options: upload from your computer files, or search a URL from YouTube, Vimeo, Vine, or other hosting services. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management. It was actually harder to find good examples than I first realised, and that might be because the audience is more specific and targeted. It is typically a four-day event in Boston where professionals meet, learn, watch, talk, network with thought leaders and other experts. Providing more content from live events allows an even wider reach for its live events through YouTube.
She talks about a different form of leadership that is essential in today’s rapidly changing society. Conference keynotes do not have to be exactly related to what your company does – it can be focused on personal life and world issues. IdeaPaint can replace your company meeting room whiteboards, or just use in your child’s room to make cleaning surprise drawings easier. For companies that want to follow IdeaPaint’s social path, always demonstrate the creatively and passion from all your business and individual customers.
Virgin Media has provided a great example on how large media companies can engage with small businesses by providing them ways to connect together and discover new business opportunities. The community posting provided all of the needed information on where entrepreneurs can apply and learn more information. The company maintains a very active Twitter account and spends hours interacting through Twitter on a daily basis. What is impressive about EMC’s approach to social media is that they have stayed committed to it for over 5 years. This is a great example because big data is a very hot topic in the IT community and the video can be referenced as in introduction to the topic by people who need to explain what big data is and why it’s important. In this video, EMC works with Pilobus in breaking the world record for the number of people that can fit inside a Mini Cooper (26 in case you were wondering).
In the example idea submission below, a customer is asking the portal to provide entertaining insights on how the shipping industry works.


Over the next six years OPEN Forum expanded its online community engagement across every major social media platform: Facebook, Twitter, YouTube, Tumblr, and Linkedin. It definitely helps to make it easier by delivering and channelling the social community experience in multiple channels for people to choose from. This portal was created in 2003 and is used by SAP users, developers, and partners in order to exchange help and best practices.
SAP wanted to encourage more community participation and it was looking for a cutting-edge way to do so. This was an initiative to promote safe driving for players and help avoid millions of dollars in fines and more importantly losing lives.
Rather, it’s a great example a great partnerships that people would naturally talk about in the social media community. Called SuperFan, it encouraged the firm’s followers to compete for product prizes and, perhaps more importantly, exposure.
It is, however, important to bear in mind that Cisco is a big budget multinational company which already had a trusting following to build on. The company managed uploaded approximately 20 presentations on Slideshare over the past 12 months. It’s a great alternative to YouTube if there isn’t enough time or resources to create video content. There’s no doubt that with a better understanding of its target audience, any brand, large or small, will be in a stronger position to excel – or in this case, continue to be a dominant force in its field. LinkedIn has worked well in HP’s case because it caters specifically for business professionals – the people it wants to reach. You’re looking to attract, and then maintain the attention of the target audience, and this is best achieved by creating meaningful relationships which hold value for both parties. Established in 1990, today OKI Europe employs 1,500 people in 21 production sites and sales offices and is represented in 60 countries throughout the EMEA region. All three businesses function as a collective force to create exciting new products and technologies that satisfy a spectrum of customer needs in various markets. Also, a good design compels your website visitors to explore your website further and much deeper. As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns.
So, how do you execute a winning local PPC strategy when there’s such little room for error?
Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both.
And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time.
Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes. Having this tag active and installed on your website is required in order to pool your remarketing list. Please keep in mind that when adding image ads, Google usually puts those through a review process. It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team.
You put in the words you want to say, and it creates an animation that can be shared with anyone. Magisto takes your chosen video, allows you to add enhancements and a theme, and put in a sound track.
You don’t have to deal with any complicated software or gimmicks, just give it a little time. Great companies are focused on great customer service: “Your most valuable customers are those who sell the most”.
What’s important is providing your community the opportunity to gather together and think about things that are really important.
Pictured below is one of the 2012 winners, Sam Zawadzki, one of many Virgin Media Pioneers members.
If your company is delivering solutions that do not have much to tweet about, consider expanding your scope of twitter topics like Mongoose. EMC has been active in sponsorships over the recent years and their efforts have paid off with nearly 800,000 views for this video.
They share images of Maersk ships and containers voyaging around and allowing customers the opportunity to enjoy views from the ocean. If your company works in a line of business that looks boring and uneventful at first glance, consider following Maersk’s social path in breathing excitement into the company and allowing your employees to share thoughts and experiences that they encounter daily.
OPEN made it simple for smaller businesses to interact with other community members and American Express by allowing them to participate through any social media platform that best suited them.
The SCN is widely considered to be one of the best social communities within the enterprise software community. SAP’s answer: include missions, badges, levels, and much more to better motivate and reward user activity. Tweets reached over 30,000 users within a week’s period (mid September) according to sumall.
At the end of every month, the page’s administrators chose one community member, with the basic criteria of: the more you share and engage, the more likely you are to be chosen. These impressive results led to the company being recognised in BtoB’s 2013 Social Media Marketing Awards. Achievers focuses on making its presentations informative and entertaining on topics about HR and employee behaviour.
It achieves this by making it easy for people to ask questions and get genuinely helpful answers from other users and the company itself – something HP would’ve struggled to do without a platform like LinkedIn. Take a quick look at the results of the 2013 Social Media Marketing Industry Report and you’ll find even more evidence that different platforms work for different businesses – especially for B2B marketing.
The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. Then post it on the site where you can share with others looking for content just like yours.
You will have an easier time creating valuable information and conversation in the social media sphere. Most companies give up on creating YouTube content after not having enough views in the early phases.
Often people can only see the shipping containers with Maersk’s logo without ever having the chance to see and interact with the people running the company. When word started to spread about the campaign, more people naturally wanted to get involved.
The best thing about our designing team is they are always ready to provide with endless ideas and possibilities. EMC is a great example of commitment in creating useful and entertaining content throughout the years. One particular entrant managed to attract a healthy dose of publicity for himself and Cisco by getting a pretty large tattoo of the company’s logo on his arm – the image gathered more than 1,000 likes. If you require any creative assistance, they are here to assist you with proper suggestion. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. Another user baked a Cisco cake, and gathered more than 4,500 likes – it was all about thinking outside the box. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site.
There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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