If so, download this free report now or view the Zmags digital version from Junta42 and MarketingProfs to get answers to these questions and many more. Nine in 10 organizations market with content, with marketers using eight content tactics on average. B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives. While content marketing is mainstream, marketers are unsure of how effective various tactics are.
While marketers certainly need education around content marketing, this isn’t the only thing needed for content marketing success. If you are in B2B marketing, there are many other things you will find out by downloading this report, such as how content marketers measure success, what distinguishes self-described best-in-class marketers and much more.
Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Thanks Gang…yes, I like the fact that B2B marketers are investing in content marketing.
I was also wondering if creating content regularly is part of the content marketing challenge marketers face. I’m glad I ran into your activities, though too late to join your conference next week.
The business-to-business (B2B) arena provides a unique set of challenges for business owners, salespeople and marketers alike. Our team prides itself on providing useful content related to B2B marketing and public relations trends and strategies on The Bottom Line. Beyond our blog, there are a host of excellent external resources that we rely on each and every day to keep up with top trends, tips, tricks and B2B marketing news. Looking for blogs that provide original, thought-provoking B2B marketing insights and ideas that actually work? Full disclosure: we are a certified agency partner of HubSpot, but that isn’t the reason we enjoy reading their blog.
Marketo is a leading provider of digital marketing software and solutions and the company’s blog is an excellent resource for marketers – regardless of the approach or strategies you are employing.
If you are new to the B2B marketing space, this blog will serve as a great resource as it covers many of the basics, including branding, content marketing, email marketing, mobile marketing, SEO, CRMs, data intelligence and much more.
Whether you’re wondering what content marketing is all about, trying to figure out how to get started or looking to improve your current strategy and results, the folks at the Content Marketing have your back. Trusted by over 60,000 marketing professionals (or so they claim), MarketingProfs is one of the best resources out there for content on the latest trends and thought leadership in marketing.
This particular blog covers a wide range of topics – sales, HR, technology and entertainment, to name a few – but the marketing content is fantastic. In addition to being your go-to platform for business networking, prospecting or staying in touch with former colleagues, LinkedIn also has a lot of great information for marketers, believe it or not.
The search engine giant has many great resources beyond providing a list of results for your query.
These blogs and websites have been invaluable resources for our team and we’re confident they’ll do the same for your business.
For organizations looking to improve their business relationships, we’ve created these free B2B email templates to help you build successful, long-lasting relationships and change the way you do business. B2B Marketing Strategy: Integrate Inbound and Outbound For The Best Results You are using an outdated browser. Rather, in today's marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports.
Content types such as freebies, discounted services, limited time offers, and personal, text-based emails are less popular among those surveyed.
About the data: Findings are based on a survey of 100 B2B marketers in the US, conducted in June 2012 by Pardot, a cloud marketing automation software provider. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources!
I am curious how all of you are using email marketing with all of the increasing anti-spam regulations.
As long as you provide useful information segmented by users, the customer engagement shall remain high. Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more!
Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads.
Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way.
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This is especially true when it comes to social media and content marketing information, blogs and publications.

To help those B2B marketers out there, we’ve put together a list of some of the best B2B marketing blogs and sites you can find online.
Social Media B2B is run by Kipp Bodnar, an inbound marketing strategist at HubSpot and Jeffrey L. Peter Jakob, a marketing professional at IBM, shares his ideas on improving ROI on B2B marketing campaigns.
This entry was posted in Content Marketing, Social Media Marketing and tagged b2b content marketing, b2b marketing, b2b social media, best b2b blogs by Julie Blakley.Julie Blakley was the Digital Marketing Manager for Postano, where she was in charge of managing everything from content creation to social media to SEO.
Hot off the press, our new, 58-page eBook is a comprehensive guide to improving your B2B email marketing practices. An extremely thorough, well-organized and informative eBook with the wonderful and all-to-rare combination of comprehensive, valuable advice packaged in an easy to read format. There is no shortage of information and tips for B2B email marketing, but it’s rare to find so many useful and practical tips in one place. This is the most comprehensive eBook on email marketing I have seen—it covers email marketing from soup to nuts! As email plays a big role in B2B marketing and lead generation, I’m always looking for the latest information on how to improve B2B email results. Over the course of the last six months, we’ve collected and analyzed hundreds of examples of B2B email marketing. We know we haven’t thought of everything, and that there are lots of good ideas still out there.
Proteus B2B is a marketing consulting firm specializing in repositioning business-to-business companies and their brands.
The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
For many tactics, there is a large “confidence gap” in which marketers use tactics but are unsure of how effective they are. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc.
Very interesting finding that marketers have the most confidence in good, tried and true in-person events. You’re spot on with content marketing, always a pleasure to read your stuff, great value! But what surprised me is that companies continue to rate blogging activities way down the list – after event marketing, newsletters and case studies. Standing out from the crowd can be rather difficult whether you are IBM or a small commercial printing company.
We often look for inspiration from others who are finding success and working to drive B2B marketing thought leadership forward. As the world’s leading provider of inbound marketing software, HubSpot’s blog provides a wealth of knowledge on all things inbound marketing, but also offers an array of tips, tricks and best practices for salespeople and business owners.
The B2B Marketing section is especially insightful with useful content on the news, trends and techniques that B2B marketers need to succeed in an incredibly fast-moving space. The site also has a useful Research and Reports section with excellent data and examples that can help put you on the path to success. Dedicated to the advancement of content marketing, CMI covers everything you need to know to implement the practice for your business.
In addition to excellent content, the site provides a ton of resources including podcasts, newsletters, trainings and events that will resonate with even the savviest and most-experienced marketing professional. We’ve found the B2B pieces to be extremely comprehensive, but very straight forward at the same time.
The site covers the most current topics, tools and companies in the space and features content from a host of leading B2B outlets.
The blog features insights from some of the most-respected marketers today and much of the content is focused on how LinkedIn can aid your marketing efforts. Often, success for B2B companies depends on nurturing relationships with prospects, customers and partners. Among those surveyed, 50% say email marketing will be less relevant in five years; however, nearly the same proportion (47%) say email will still be relevant. Email marketing is a part of the bigger content marketing strategy and you need something that will make people want to sign up and receive your emails. Seen as a consumer focused marketing channel, many marketers working in the B2B space have been left scratching their heads and looking for more resources on how to optimize and best use social media and content marketing strategies. With B2B customers increasingly turning towards online channels like websites, blogs and social media to support all stages of their buying process, B2B marketing needs to change its game and Jakob provides some valuable insights.
A University of Oregon Journalism graduate, Julie found herself working in the world of digital marketing and media after college and hasn't looked back since. We put this book together to help our clients and friends improve the results of email marketing to other businesses. So I attend lots of workshops and webinars, and read all the articles, how-to guides and books I can find on the subject.
Though the eBook is incredibly thorough, what I love about it is how the content has been carved up into easy-to-read, digestible chunks.
We used these examples and our own professional experiences to compile a comprehensive list of best practices, strategies, and tips we think can help other B2B marketers.

We help companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.
For instance, of the 79% of B2B marketers who use social media, only 31% of users think they use this tactic effectively. This is a shocking and exciting statistic to me, 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months. Do you see that trend changing any time soon, where blogging will become one of the top 3 content marketing strategy? The site is full of practical, how-to guidance, as well as insights and advice from the experts. This recent post on content is a case-in-point: 3 Cardinal Rules About B2B Marketing Content.
Referring to these outlets often will only help improve your B2B marketing efforts and provide the results you’re looking for. With these seven email template guides you can ensure that you’re effectively communicating your message. The reality is that social media, while a powerful tool, isn’t going to be the driving force in providing your B2B company with leads.What social media can do for your B2B marketing plan, however, is create heightened brand awareness, encourage social sharing, and create brand trust and brand followers. Ordinarily, most people start prospecting by offering something like a whitepaper or an industry report in exchange for name and email.
The blog’s goal is to become the foremost place for information, news and discussion about social media’s impact on B2B companies. Five years later, she's applied her innate curiosity (and inner geek) that led her into journalism to the world of tech, web writing, social media and marketing businesses online.
Even if you are an email marketing expert, you’ll walk away with several new ideas and great reminders. As you progress through the eBook, you’ll find more and more related to issues specific to B2B email marketing. If you have found other ideas and practices that work really well, please let us know via the comments on this post.
By creating a tight-nit group of followers, you’ll have a base beneath your business of loyal people that, by their presence, builds trust and awareness with the rest of the world. Our hope is that by combining general best practices with those unique to B2B marketing, we’ve created a helpful guide to those starting to use B2B email marketing. Instead, you are selling a partnership, a relationship based on mutual trust and respect that will hopefully extend years into the future.Many companies of this nature pride themselves on their efforts to always provide a face with the name. We're just trying to reach out to people we met at trade shows and meetings who are likely to be interested in our company.
A company representative or technician typically accompanies the business’ product or service wherever it is presented or delivered, developing a reputation that emphasizes the personability of the brand.B2B companies take years to build an indelible, longstanding company image. Keeping your friends close, and your enemies closer is easily accomplished with social media platforms such as Twitter. If someone unsubscribes, we honor their request and remove them from our database.So how are all of you doing it? This was created specifically for the B2B marketplace, and it is a place for companies to highlight their products, services, job opportunities and find other businesses to partner with. How is it lead generation if you can't email them without already having secured that permission?
While a grocery store customer’s buying process might take less than 30 seconds, a B2B purchasing agent’s buying process might take 30 days.According to an article by Yoast, creator of the WordPress SEO Plugin, only 12% of customers sign a purchase order within the same day of their first exposure to a company’s offering.
While B2B marketing strategies will always require that personal touch of relational outbound marketing, creating an effective inbound campaign to compound the outbound will produce incredible results for your company. Those who slip through the fingers of the trade show reps will hear about your product in a press release, or on LinkedIn.Broaden your reach and mend all the holes in the marketing nets—customers await you. The technician has to take a look at the performance of the machine, the economic man is interested in the cost of buying and maintaining the machine and if you aren’t lucky, the managing director also has an opinion about the whole thing.”Interfacing with an agent from a potential buying company at a trade show is the first step.
When they’re finished reading your brochures, is there more?When they visit your website, will they find helpful information that gives further details about your product? Will they find valuable content, videos, testimonials, specs, and a blog that will provide information about product or service details, case studies, company updates, event announcements, and other information relevant to the industry?
They read your content and are impressed with the helpful information, perhaps responding by downloading your white paper or eBook, which also provides you with their email address and the company they represent. Two worlds collide as outbound and inbound B2B marketing work together.They know you update your company blog regularly, so they revisit your website every couple of days to view your latest article. Your latest post is especially helpful, so they share it via their company LinkedIn profile.
The post is re-shared several times, and a friend, of a friend, of a friend sees the LinkedIn post and follows the link to your website. Even if you’ve already met a contact and they subsequently visit your website, you want them to have a reason to browse as well as a reason to keep coming back.

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