Send email newsletters, special offers, and invitations to keep your customers coming back again and again. Rather, in today's marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports.
Content types such as freebies, discounted services, limited time offers, and personal, text-based emails are less popular among those surveyed.
About the data: Findings are based on a survey of 100 B2B marketers in the US, conducted in June 2012 by Pardot, a cloud marketing automation software provider. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! I am curious how all of you are using email marketing with all of the increasing anti-spam regulations.
As long as you provide useful information segmented by users, the customer engagement shall remain high. Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers.
In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. MarketingProfs uses singlesign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. Email marketing is known to be one of the most upcoming and most effective ways of reaching and interacting with the external environment. One of the biggest keywords of email marketing is what you can see in the big black box above; Direct Marketing. Now you know what we mean when we speak of the terms email marketing and direct marketing and both their main goals. In the above infographic, it is pretty straight forward what is generally expected in a marketing email. You may  think this sounds ridiculous if your trying to reach many people at once, but its simple.
As we are currently living in a social media environment, it’s not surprising that more than 40% of the people and users of smartphones open their emails on their mobile devices. It’s always important to present the values, benefits and advantages of the product or item you are trying to sell in your email.
This is a good question because, you want to be able to sell your products and get the information out there for your audience to see, but you also want to avoid overloading their inbox with emails. 3) Last but not least, keep testing your emails on different search engine platforms such as Google Chrome, Mozilla Firefox, Internet Explorer and others.
Do you feel as if you now know what you need to about starting up your own email marketing?
A 2012 Experian email marketing benchmark study across all industries found that recipients are surprisingly active late at night. As for which day of the week performed best, emails sent on Mondays had the highest ROI, but emails sent on Friday had a higher click through rate.
Based on these findings, you might want to experiment with sending your emails at unconventional times – such as 11pm or 6pm and on the weekend– to see if it yields better results. Experian’s email marketing study found that recipients responded more to promotional emails they received on the weekends – when the send volume was the lowest.
Before you change all your email launches to Saturday and Sunday, we recommend you test it first.
The same study by Experian we touched upon earlier found that not only are 54% of all emails viewed on a mobile device, but this percentage is on the rise, growing two percent between June and September 2015. Harland Clarke’s study also found that the email open rates depended on the device the recipient is using. If you’re noticing a dip in your open rates, maybe other factors are contributing to the decline.
Tags: best time to send email, click through rates, email marketing, email promotions, open rates, when to send email?
Hi everyone I am just getting started, I have never have done an E-mail campaign so I am learning.
Being in the swimming pool and hot tub business, with most sales being online, we have found that sending out our B2C emails on Friday nights are best for us, because that is when most people are at home and are prone to needing things for their pool or hot tub.

They do add another level to content and help people understand information better, especially in a more appealing fashion. Among those surveyed, 50% say email marketing will be less relevant in five years; however, nearly the same proportion (47%) say email will still be relevant.
Email marketing is a part of the bigger content marketing strategy and you need something that will make people want to sign up and receive your emails.
It can help promote your business, company or organisation at low costs, helps connect and interact with customers and can build strong bridges with other company’s and businesses. This keyword is known as an umbrella term, meaning that there are many terms and concepts that fall under the category of direct marketing, email marketing being one of them. If you keep reading you will have further explanations and tips of how to create the best emails possible! When we receive emails from whoever it may be, the subject line informs the receiver what the email will be about. Therefore, it makes total sense if we adjust the format of the email to fit the screen size of all mobile devices. Your goal is to enable sales and you can do this by designing and including call to action buttons in your email. It is essential and necessary that you know what your target audience think of  you, your product and the emails you send. You will know this as well as many others, that there is nothing more irritating than being constantly bombarded by a company or about  topic that doesn’t interest you the slightest. Also, test your emails out on different types of smartphones, other mobile devices and tablets to see if there are any differences in the size of the emails.
Let’s visit some current email marketing trends that are creating shifts in open rates, and how they’ll impact your next email send.
Ironically, Saturday and Sunday had the lowest volume rates, but the highest open and click through rates in the study. This has created an opportunity for some businesses to scoop up some email love when there is less competition. The unique open rate for Saturday and Sunday was 17.8% for both days, the highest percentages of the week. Because mobile click through rates are lower, you want to be sure your call to action is clear and direct, and that your links are easy to spot and click (no matter what time of day you’re sending). They found that tablet users, for example, were more like to open emails outside of business hours (from 5pm to 8am), while desktop users were more likely to open during business hours.
Litmus found that by testing a non-responsive versus responsive email design, they were able to increase click-throughs by 130%. Try sending a split test to half of your list in the morning during work hours and the other half at 7 or 8pm and note any differences.
I found the article quite interesting so my question is why is it important to know when people open their E-mail? For B2C kind of products and services campaigning could be effective during night and weekends as people are at ease.
We’re definitely noticing the slow but steady increase of mobile users, who also click (or tap) less. Since we are in the central time zone we send our emails out at 4am on Tuesdays so they are available for the early risers on the East coast. With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Ordinarily, most people start prospecting by offering something like a whitepaper or an industry report in exchange for name and email. The benefits of this would be that the readers who open the email dont need to do adjust the email size eg. Avoid any subjective information or personal arguements as to why they should purchase the product. Let them guide you by offering the best you can, which will only benefit you at the end of the day.
If this is the case, find a way to make your emails fit each device or send your emails out in groups; one group for smartphones, a second group for tablets and a third group for computers. So even though the weekend was not the most popular time to send emails, those who opened were much more likely to engage with it and click through or purchase. Tablet users were the most active from 8 to 9pm, while desktop users and smartphone users were most active between 3 and 4pm. If you’re ready to see some improvements, start by doing some simple email split tests and see which times your recipients respond to best. We have been excited to see a 28%-32% open rate, although our click thru rate is considerably lower.

Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream!
Excerpts and links may be used, provided that full and clear credit is given to VerticalResponse with appropriate and specific direction to the original content. Well it refers to a communication channel where information is sent directly to the receiver or end user.
Another point that you need to bare in mind when writing your subject line is to keep it short, brief but informational. Try to create personal content which allows the reader to believe you are speaking directly to him or her.
It’s completely acceptable to admit to it because we all do it, probably more than we realise.
Make them bold and stand out so that they are clearly visible to the readers and are left with the option of purchasing your product or not.
Because of this some readers receive emails earlier than usual, but it has had a positive effect! Also be very aware that Open Rates and Click Thru Rates are no longer as reliable as they used to be – depending on the device people are viewing your email on (PC vs. Would like to figure out why the click thru rate is significantly lower than the opening rate.
We're just trying to reach out to people we met at trade shows and meetings who are likely to be interested in our company. Therefore, it’s a method used to reach the target audience quicker and more effectively. By informational I mean, use keywords or the shortest way possible to state what your email is about. Try to remember the fact that this is marketing and therefore, your trying to sell something.
Also, that the readers can immediately see the main message that is being delivered to them.
Not just that but, if your readers flag your emails as spam, this will affect your rating and deliverability with your Internet Service Provider.
If someone unsubscribes, we honor their request and remove them from our database.So how are all of you doing it?
In just a few words, let them know what they should expect from your email, briefly inform them of your message.
When selling an item or product you need to hit the main and most important facts about the product or item. When you send these emails, try not to send the same email twice, because this causes boredom for the readers and can result in your emails being placed in the junk folder. Additionally, in 2015, Experian’s quarterly email marketing benchmark release showed that 54% of emails are now opened on a mobile device, and a 2014 ExactTarget mobile behavior report found mobile activity peaks between 9pm to 12am.
Many people think this would be a successful way to capture the attention of the audience BUT this is not the case. Don’t be mistaken though, I know this sounds similar to the subject line and it sort of is, except for the fact that this section needs to be slightly longer and more in-depth. Leave out the boring bits because this will affect the short attention span of the readers. With consumers becoming more and more active on their mobile devices, especially outside of standard nine to five working hours spent at an office desktop, testing sends outside the traditional morning hours is essential. The Click-tracking on many mobile devices is sometimes not reported back accurately to the sender. How is it lead generation if you can't email them without already having secured that permission?
I get the fact that humans love discounts and free products, however, when it comes to emails, they won’t give it a second look.
As the article above mentions, we always use Email On Acid to test our emails before each send – and then make corrections accordingly. It checks for broken links, does Spam testing, and most importantly – it gives you actual screen shots of how your email renders in about 35 different devices using multiple browsers. Using Vertical Response combined with Email On Acid will definitely help your bottom line on each email send.

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