Maybe you can ask a question – why should I need an analysis for my software project? Each website should be SEO (Search Engine Optimization) optimized to be easier to find for Internet users. In order to support our customer business and improve its effectiveness and also security, we provide consultation and training in the IT and related areas. In todays worls it is almost impossible to match your competitors if you do not extensively use computers, applications and other tools. For companies who want tu fully focus to their main business goal and do not wish to waste resource for IT management, planning and maintenance, we are ready to offer full IT outsourcing. This may include planning, purchasing, upgrading and maintenance of IT infrastructure, including all hardware, software and office equipment. The advantage of financing trough leasing is the optimalization of company cash-flow and possibility to purchase new hardware or software according to actual needs without sufficient funds. There are a lot of ways to generate traffic to a website but most experts agree that the most important thing you can do to create traffic and sales on your website is search engine optimization (SEO).
Many SEO companies will have you believe that they are the only one with certain seo tricks or secrets to get your site listed above the rest. We want you to know that we are here to help and your questions or concerns will be answered quickly and honestly. Are you experiencing Internet marketing burnout because despite all your efforts at working your affiliate marketing business you are not making any money?
If you’re doing this manually, you can waste valuable time and effort trying to attract traffic to your website, especially if you are not receiving any profits.
Most of the hype that surrounds affiliate marketing presents many ways of how you can become rich and make money if you promote this product or invest in that product. The biggest issue among marketers is website traffic; the fact that visitors may leave their website within 30 seconds of arriving is a common problem among marketers seeking to be successful. Last, the type of products you are promoting on your website can also be detrimental to your website traffic. Additionally, most people who are surfing the net are doing so trying to find something to wet their purchasing appetite. Granted, affiliate marketing can sometimes be overwhelming especially if you get caught up in comparing yourself to the latest internet marketer phenomenon. If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space.
Not exactly, but it does mean that the overall Digital Marketing strategy is going to change dramatically in the next little while. Verdiem has signed an original equipment manufacturer (OEM) agreement with Cisco that will deliver the first total energy management system for Cisco’s EnergyWise-enabled devices including IP phones, wireless access points, edge switches and power over Ethernet (PoE) devices. It is not possible to reach a wide variety of individuals if marketing of the product is done manually.
Hard work always yields better results and Search Engine Optimization is not an exception from this concept. One needs to advertise the product in order to capture viewer's attention and also to get new customer. Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria.
The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.
About the AuthorAuthor belongs from well known professional seo company ,Aditech SEO Services. You’ve probably heard about article marketing and its effectiveness with regards to search engine optimization.
Adam is a second generation internet marketer and president of AudetteMedia, a search marketing boutique located in Bend, Oregon.
That idea evolved over time, and now my company, AudetteMedia, partners with my father, who oversees all the operations and more or less guides the direction of the company.
Adam Audette: In 2001 I started working with Zappos on some different things, including producing an email newsletter for community building. Aaron and I work directly with the CEO, Tony Hsieh, who I had known from my Link Exchange days. Over the last year to year and a half, we've had a ton of momentum, and now it's got to a point where the development, content, and marketing teams are all on the same page with regards to SEO. There are different things that we've learned process-wise in order to get that to occur, and now looking at SEO for 2010 we have a lot of things planned. Eric Enge: When you talk about Tony being active, one of the things that I took from that was that when individual teams aren't able to come to a consensus and someone needs to play the role of tiebreaker, he is probably pretty active in those kinds of scenarios. Eric Enge: This is actually a great thing, because the big challenge for a lot larger organizations is that there are so many people to sell, and if you can't get them on board, a paralysis emerges. Not only do we have to try to get our recommendations implemented, but we also have to educate either the main marketing contact person or the whole marketing department on why we are trying to do what we are trying to do. Eric Enge: For a small business whose fate is dependent on search engine traffic, you can count on the owner of that business probably being at least basically knowledgeable about SEO.
But when you have a large, established brand company like Michelin that hasn't been dependent on traffic, it can be much more challenging. Eric Enge: Going back to Zappos, I guess the other thing that is unique about it is that it developed as a web-only business.
Zappos is still a pure website all the way, and the main thing about it is that there was a never a lot of money put into marketing, as the entire focus of the business was on word of mouth through great customer service. Spreading marketing by word of mouth really helped the company grow for a number of years, and SEO fit nicely into that because it's not as hard as an upfront cost, especially when you can build SEO into the processes of the company and get content teams to think about it.
Adam Audette: One of the things that makes this challenging is that it's such a large corporation with so many sort of moving parts. Eric Enge: The other thing that occurs to me is the size of the site, as it is a large, extremely complex, multi-navigational path type site.
Eric Enge: In some way, it gets back to the resources thing and dealing with the massive number of potential projects. Adam Audette: You got it, that's exactly right, and we have to rationalize the need for every project. Eric Enge: Do you ever run into a situation where you have things accumulating bit by bit that wouldn't hit the bottom-line substantially themselves, but dozens or hundreds of them together would cumulatively make a big impact?
Adam Audette: Yes, I could think of a number of different examples that I won't share, but in SEO it's so true that all those things add up to affect their overall score.
This could mean doing minor things such as updating the XML sitemap, internal link structures, updating robots.txt, and dealing with duplicate content, and all those things cumulatively make the difference. Eric Enge: By redirects, do you mean redirects implemented using the wrong HTTP status code?
Adam Audette: Yes, there would be some cases where 302s were occurring on areas where we wanted 301s, and with the Zeta site rolling out we had just thousands upon thousands of URLs that needed to redirect the old classic URLs to the new versions.
Eric Enge: If you look at the webmaster tools and check out the performance stats for your site, it's pretty interesting to see.
Eric Enge: Are there any specific example scenarios of issues you've had with large company SEO that you could provide? Adam Audette: We had a large client with several very large eCommerce sites roll out some new designs under their brand.
There were a number of challenges that arose when working between a large company and their design agency. What was happening was those error pages were actually returning a 200, so these thousands and thousands of links, were permanently redirected to an error page that returned a 200. Eric Enge: That's one of those education type scenarios here we are talking about, where we need people to understand the basics or at least have a process in place so that these things don't get pushed out the door like that.
Another good example I can share is when we worked with a company that had their link canonical tag implemented. Out of the hundreds and thousands of pages on their site, they only had one page indexed, and that page was the page prior to the 302. This way, we can walk them through some of the basics so that we can spend more time being proactive and building traffic, rather than being reactively driven by basic mistakes. Adam Audette: One thing I would like to say is that despite all the difficulties we face, working with these larger sites is a lot of fun, and I really enjoy it.
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Have you ever wondered why so many businesses have peculiar – if unique – brand names?
World Class Media has been very successful and I’m going to tell you our 4 secrets to making your marketing work these days as well as let you in on what I did to increase my own clientele over 200% in three months.
Our aim and advantage is ability to offer our customers full portfolio of web-related services, such as consultations, web-design, web development, web-hosting, site maintenance, SEO and online site marketing or regular security updates. However for small or mid-sized organizations it is excessively expensive to employ own IT managers and experts to help them solve related problems.
Thanks to financial leasing it is possible to finance purchase of software and hardware equipment. There are solid rules that if applied will always create more traffic and eventually more sales or leads.
SpiderLoop takes the guess work out of search engine optimization by following the simple rules of SEO and applying them to your website. We developed SpiderLoop software so that regular people with regular websites could compete with large corporations. One of the pitfalls of manual SEO vs automated SEO is that you have to wait for a human to make requested changes. The website is one of the most important strategic advantages when promoting affiliate marketing products.
Have you ever been on a website and wanted to sign up for a newsletter or product but had a hard time finding the opt-in form? In some cases, visitors want to experience a website where the sales page is written in such a manner where it is in-depth, but also engaging enough where it can be scanned for the hot points of why your product will meet their needs. In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible.
Instead of one, big and centralized website with many digital marketing outposts in the appropriate platforms, it is more than likely that we're going to see more and more brands create multiple spaces and platforms to ensure that they're connecting with the right people in the right communities.
Yes, there are some (only a few) brands already playing with creating Facebook pages in lieu of micro-sites for promotions and experiential marketing initiatives, but it has not become a commonplace activity where you find a brand doing multiple things in multiple channels and focusing less on driving consumers to their marketing-riddled jargony websites.
Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way. Article marketing generally employs the writing of relevant, information based articles on your keyword topics and syndicating them to various article directories online along with backlinks to your website in the resource box. I started back in the mid to late 90s, and at that time my father, John Audette, had a company called MMG.
Some of the people who came out of the company are Derrick Wheeler (Microsoft in-house SEO), Marshall Simmonds (NY Times SEO), Adam Sherk, Bill Hunt (well known SEO) and Disa Johnson (well known SEO), among others. Meg Thompson, who is one of our partners, oversees all the clients and accounts in a vice president capacity. We are working a lot with large interactive agencies that don't necessarily have SEO capabilities. That changed to social media stuff, and then about two and half years ago we started doing SEO.
Tony does do that, and he can prioritize and de-prioritize things so that it makes sense for everyone, and he makes what he wants done clear to everybody so they can get done pretty efficiently.
Each one is different, and some of the companies that we work with require a bit of education, and sometimes we are working with a marketing manager that doesn't really get SEO, and yet the people above him or her are the ones that get it and hired us.
That's one of the more frustrating things, but I guess the integral part of our job is that it's not as easy as just handing over our recommendations to development and then managing that process to get it implemented. Michelin is interesting because in that case we are the specialty SEO shop and we are a small shop. Zappos tried to roll out some outlet stores about a year and a half or two years ago, and I believe there are still two located in Las Vegas. For Zappos, it's all about having a great experience and then getting that customer to tell his friends and family about it, and of course getting previous customers to come back again themselves as well.
Therefore, marketing dollars were saved for things like PPC, some display, and very little TV and print advertising. Getting resources is the biggest challenge we face, so if we have a project or an idea and we want to get that slated, it may not happen because there are 10 or 12 other things that have already been prioritized above that. Another challenge is just the complexity of getting that many pages to not be seen either as low-quality or duplicate of something else. Talking about the site, one of the things that will jump out is that there are basically two sites there.
If you look at the site we have, there are people all the time, SEO consultants and agencies, who will email Zappos marketing telling us to look into some SEO consultant who wants to help and listed out a number of problems with the site. There might be 2,000 links on a single page for sections, such as the brand section, and other pages could have several hundred links.
You have to find a way of thoroughly cleaning house on things that you know you need to do, but it's just isn't making it up the stack.
When all those signals are pointing in the same direction on the page, it's going to have a very strong affect on the SEO. We had a lot of issues with things like redirects, which we have accounted for in the last year or so, and now we are feeling really good about them. Each time we roll out a redirect, we introduced site latency just to ensure those were all happening, because it's one more lookup that has to occur. Google is pretty aggressive in terms of the messaging they are giving you through webmaster tools.
You look at all the various initiatives that they have, such as launching their own DNS infrastructure, and not a lot of companies would think about doing that. They had worked with a design company that didn't do SEO natively, so they hired AudetteMedia to vet their work, make sure their SEO was built in, and make sure their legacy URLs were redirected. Even though we repeatedly hammered into them the fact that they needed to do 301s for all legacy URLs and implement redirects on them, they failed to do so. We are still trying to recover from that with that company, and it's been several months since that occurred. Unfortunately, every single product page on their site had a link canonical target to the homepage. That leads to the reason why Google has stated publicly that it takes the canonical tag as a hint, as opposed to a directive. In our experience so far, they are treating it as a very strong hint, and it's working well when implemented properly, but it can also really work well against you.
We work with a really large company who has a number of websites, and the company wanted us to do some audits for them.
One of the things that I have written about somewhere along the way is that one of my first recommendations for large companies is to set up training sessions. Training is something that we've focused on a lot, and it takes a little bit of time, but the value there is amazing. Eight or nine times out of ten, the brand strength itself will trump a lot of their problems. Eric is also a founder in Moving Traffic Incorporated, the publisher of Custom Search Guide, a directory of Google Custom Search Engines, and City Town Info, a site that provides information on 20,000 US Cities and Towns. The Natural Listing Ads® program focuses not only on increasing your rankings and visibility, but also on increasing the clickability of your listings and then the convertibility of your organic traffic. Get your SEO listings to stand out from your competitors and earn the most clicks and sales by using proven-to-work Organic Ad Copy™. Who comes up with Zappos, Yahoo, Google, Ikea, Yandex, Etsy, GoDaddy, Hulu, Zillow, just to name a few? Leverage world-class marketing software, services and the best websites for generating sales through a single, powerful, intelligent platform.
In web development, we implement on-line publishing systems such as CMS (content management), e-business applications, intranet information systems and their add-on components.
There is an analogy: if you want to build a house, you will also need a plans before you make a first dig in the ground. We realize that SEO is one of the main presumptions of success of any existing or newly created website. So they are often not able to use the full potential that IT can offer or pay appropriately high sums for both software or hardware system, than often stay unused. Because SpiderLoop is SEO software it does optimization the same way without mistake and without human error every time.
If you decide that a keyword you are using is not working or not generating the kind of traffic you want you can change it instantly with SpiderLoop.
A webmaster should be utilized if you can afford one, you can also purchase ready made websites or niche sites as some are called where all you have to do is host the site or add your own content and last, you can obtain the appropriate training on how to build a website if you are wanting to create a professionally designed affiliate site. If they receive some good information either by your content or giveaway, you will see a return visit and they will tell their friends or even do some free advertising for you. Offer your website visitors a variety of products, but only those that are for a target niche. When tackling your affiliate business work at it like these folks that talk about how to eat an elephant, you just do it, and focus on working your business one piece at a time.
If you think about how people find and connect to most brands, it's not just through a search engine anymore. Does this mean we need to trim websites back to WordPress Blog-shaped platforms or micro-site sizes?


After manufacturing, distribution becomes very important and there comes the need of marketing. SEO is a method to get higher positions in various search engines.  It is the pathway following which a website can gain a huge traffic at a very lower cost. It charges very affordable amount to the clients and very high visibility for online marketing. A veteran of the internet marketing field since 1996, Adam has worked with companies such as Charming Shoppes, JELD-WEN, Intermec, Motosport, Michelin, University of Phoenix, and HSBC.
I was a link builder, and I would do something called the top 100, where we would submit sites to different directories like Yahoo, Rex and others for all kinds of clients.
All these people who were active in the industry started at MMG, so it's pretty cool to have those old roots.
We work with a lot of eCommerce clients, and one of the biggest clients we have is Zappos, which we are going to talk about today. We work with Charming Shoppes, which has a number of retailers across the country, and with Fashion Bug, Lane Bryant and Catherine's.
We'll do audits for an agency like AKQA and for one of their clients, and we'll also do SEO for clients such as HSBC. I work there with Aaron Shear, who in my opinion is one of best SEOs around, and he also has a lot of experience in eCommerce as well. He is involved on the SEO side from a high-level perspective, while Aaron and I sit between marketing and development, focusing on interface marketing initiatives and getting them in front of the developers.
Tony is pretty active in all the initiatives for Zappos of course, and he is very active in SEO as well. A lot of that probably has to do with early adoption, as Zappos has of course been around for a long time, but it also has a lot to do with the good fluid environment there. We also have to rationalize all of our recommendations and talk about why we came to these conclusions. We work with companies that already have other digital agencies that they work with, and in Michelin's case that's exactly what occurred. It's been an interesting situation to see a web-only startup roll out some brick and mortar stores. One thing we do to counteract that is having monthly meetings where we get the key stakeholders from each department in a room together, including Tony, and we all talk about the outstanding projects out there and what we need to do to prioritize. There is what we call Classic, which is the old Zappos site, and what we call Zeta for Beta, which is the new Zappos site. When some of those signals are pointing in different directions and it all adds up, that's going to have a big affect.
Once that's done, we can look at some of these other things that have been lower priority up until now.
All these sites were returning error pages for the legacy URL, which of course is a big problem in itself. A lot of design agencies are getting better with SEO, but, there are still some real horror stories out there. We didn't see this problem until three months or four months later, because we hadn't been working on that particular site. They are anticipating, and rightly so, that there will be people who implement it improperly.
One of the first ones we looked at was a site that conditionally redirected the user with a 302 to a landing page if the user agent didn't accept cookies. This is another case of just missing the boat on fundamental things need to be taken care of. Getting everybody in line with SEO just so they know it at a superficial level will save so much time, resources and pain by being more proactive and not having to just react to everything that occurs. By focusing on the entire conversion funnel, you’re able to take full advantage of your organic listings and SEO to generate substantially more new sales. And usually, you want to know how the house will look like in advance and that is why you hire architects and engineers. Other SEO software is simply tracking, statistical, measuring or researching software that leaves the actual work up to you, but SpiderLoop does the work for you and it does exactly what you would do if you had the time or resources, it does exactly what other quality SEO companies would do if you paid them a great deal of money. You don't have to wait for someone to answer your phone call or reply to your email, just type, click, done. With SpiderLoop the work is done automatically and you can check that the work is complete just by clicking on a link. What should you do if you too are facing a situation of too much work and not enough income? To get your website visitor to do more they must be intrigued by your content, the fact that you are promising more through a free e-book, software or even coaching.
Even if you don’t have a free product to give them, provide them a sample of the product you are promoting. The idea is to make it easy and without pressure for your website visitor to take action while they are on your website. They should be specific to particular niche and not like a splatter of products that are not complimentary to each other. In fact, more and more people are having their first brand interaction on their mobile device. Not really, but it does mean that if a brand's vibrant community is happening in a place like Facebook, they won't have much control or ownership over the content, but they might be able to do things (in terms of connecting and growing that community) that they could not scale to with a big, towering website of their own. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website. My father sold MMG to a large international agency sometime around 1999 or 2000, and after that I started consulting and working on different projects, and I started working for Link Exchange and then for Zappos. While I was consulting in 2001 and 2002, I started to put together the idea of starting my own company. I am working pretty deeply in the company in terms of SEO and all that stuff, and I have to be there every two weeks or so. We work on a lot of different capacities, and I think one of the things that we are going to be doing going forward is broadening our reach from strictly e-tailers into other verticals as well.
He is able to drive things through that we wouldn't be able to do as effectively as SEO managers. There is not a lot of red tape and bureaucracy to impede things getting done, which is a big advantage. That's probably one of the harder and more social parts of SEO that some people in the field maybe don't always think about.
In those cases, we have to share deliverables with larger agencies, so that's kind of an interesting situation as well. They weren't really successful for the first year or two, but the one outlet in Las Vegas had bigger sales than it ever had this holiday season, which is really interesting to see. Those have really, really helped, just that one hour together a month, because there are just so many other needs out there between brand and other marketing channels, so resources continue to be the biggest challenge. Everything has been slowly migrating over to Zeta, and we basically are running two sites in parallel that have been there for a long time.
The environment is now so large that we really have to prioritize big chunks and take things off one at a time.
That quickly prioritizes things on our end, because we can see right away if something is or isn't going to have a massive effect on the bottom-line.
Over the last two years, ever since Aaron Shear and I started really diving in on SEO, site latency has been one of our higher prioritizes. Of course search engines generally speaking don't accept cookies, so they all get 302 redirected. In other words, why have your main product be health and wellness, but on the same page you are advertising decadent high calorie chocolates. There are many people who are also connecting to brands for the first time in spaces like Twitter, Facebook and YouTube.
If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic.
A few months ago, we started working with Primedia, which operates a lot of real estate websites. We've had several million pages, so trying to transfer this all over to a new site just wasn't going to happen in one fell sloop. There may be a reason why there is a neglected part of the site where some old NoFollow tag is still out there, and obviously the page titles need to be ideal. We were gratified to see Google acknowledging publicly that site latency is going to be a factor in its algorithm, and that's a big focus for us. It has been like this in the past and it may change, but there is an unfair advantage for these larger brands in SEO.
Spend as much or as little of your own time improving your organic results by leveraging the power of the Natural Listing Ads® SEO software and the talents and time of your Marketing Executive who is a certified SEO expert.
However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.
It's fun to start working in new markets and industries that are so different from eCommerce. There are the kind of the lumps we have to take, because even though we want to, we can't do it all.



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