With a trip to any office supply store, you can easily purchase items that can be extremely important to the success of any serious chiropractic marketing campaign. This type of calendar will be helpful in keeping your various marketing tools more organized and will also ensure that you stick to the marketing campaign you design and develop. Get in the habit of developing a simple but effective marketing calendar and then utilize this tool throughout the course of the year. Another cost effective chiropractic marketing tool you can regularly use in your private practice is a community greeting program.
There are a lot of businesses you can contact to help you get your program running efficiently. The cost of a marketing program which focuses on targeting new residents within a given community can run anywhere from $30 -$100 per month depending on the size of your community and the number of real estate transactions that have taken place each month. Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco.
It’s challenging to rely solely on memory or your Wordpress drafts for accurate planning, but companies using this content management system (CMS) can download the free editorial calendar extension and get organized within minutes. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast. If you’re just starting to warm up to the idea of using editorial calendar tools in the first place, HubSpot’s free template might be the right starting place.
Designed by content marketers for the unique editorial calendar tools needs of their fellow content creators, Marketing.Ai is both easy-to-use and comprehensive. If your company’s content marketing efforts have grown so exponentially you’re struggling to keep up, DivvyHQ might be exactly what you need. Whether your company has one or fourteen steps in your content workflow processes, there’s a good chance Trello could solve your need for editorial calendar tools. While this app wasn’t designed specifically for using exclusively as editorial calendar tools, it’s got plenty of loveable features. This all-in-one marketing solution boasts that it’s the only editorial calendar tool built for the social media age. Using InboundWriter to plan your content for the next month is a bit like having an incredibly smart metrics specialist sitting next to you. Large enterprises or organizations with a particular need for information security should consider Active Data Exchange, one of the most robust and comprehensive calendar-sharing tools available.
Wordpress users who are ready for something a bit more robust than the free editorial calendar tools extension should consider CoSchedule, a comprehensive approach to inbound marketing. If there were ever a tool designed for companies that outsource a majority of their content, it would clearly be LooseStitch. We’ve recently pushed out a lot of features around managing marketing agency workflows to which we are receiving a very positive response.
A couple years ago, I was developing an editorial calendar for an agency blog, which had been around for a few years and was doing well. Just a couple months ago, the editor and publisher of the Marketeer sat down to put together their publishing schedule for this site as well.
In both cases, the process of establishing an editorial calendar began with answering the questions I went over yesterday. Marketeer: To start out, short and long posts and articles in various formats, as well as newsletters. Agency: Members of the sales team (who we wanted to position as experts), department heads (who had extensive knowledge of their teams’ expertise), and employees who had a unique perspective or story idea and an interest in contributing. Marketeer: Everyone on staff, as well as readers, are encouraged to contribute ideas for content, which is then created by a combination of freelance contributors, guest bloggers, and a couple staffers.
Marketeer: Simplicity is the aim here, as well, although with the help of various contributors and guest bloggers involved in pitching, writing, and revising copy, as well as sharing their contributions via social networks. Agency: For scheduling the subject matter experts, we used a project management system already in place. In both cases, once we had our systems running, it was up to the editor to keep them going, check in with contributors, watch for notifications when projects were late, and keep us in the loop if she needed a change in strategy.
Start by defining your basic needs and capabilities, then pick the system that best fits them, and start your project. Gigi Griffis is a world-traveling entrepreneur and writer with a special love for inspiring stories, new places, and living in the moment. Managing content and the conversations around it have always been part of the PR job description. While a separate Google Calendar is one option for planning, most clients feel more comfortable with an actual file to review. Solo PR PRO Premium members, click here to access these examples as customizable templates. In this case, unless you have an additional scheduling calendar, you’re trusting the person in charge of each communications vehicle to express the information appropriately. By including all of your channels on the left and listing out each communication (with color coding), you can see at-a-glance everything planned for a given week, and adjust as needed.
As we know, scheduled updates don’t negate the need for real-time engagement across social networks, but proper planning is a necessity to stay on top of the many communications vehicles at our disposal today.
Hi CMG- We provided screenshots for those who would like to re-create the templates themselves. You can cancel at any time, and all of our hundreds of pages of Premium content is available to new members on day 1, so you can try us out and get these calendars for just $25.
The most common objectives that I experience when I discuss integrating blogging and social into a small business’ marketing and communication programs are 1. Your goal in adopting and using a content calendar is to be prepared, to know what you are talking about and to ensure that it meets the needs of your audience, remember your content is looking to provide information that is useful to your audience in their professional or personal lives.
The odds are really good that you have more than one type of audience that you need to communicate with. The next step is to publish your content, track what becomes of it and then modify what you are doing (a completely different post). If your using an excel spreadsheet (recommended) for your content calendar here are some suggestions on how you may want to use it, by columns.
The second column is where you can insert any upcoming calendar events, like Christmas or a tax deadline. The next column would be for any specific company events, such as a product launch, anniversary, price change, etc. The next set of columns are for scheduling the pieces of content such as your blog, podcast, video, etc. The number of columns will vary depending on the amount of content you are producing and the number of audiences you are producing for. Search in your favorite browser for an editorial or content calendar and you’ll find tons of helpful information to help you get started. Gordon Diver is father to Spence, partner to Joan, engaged in community and a marketer interested in social business and in delivering exceptional service. Unless your marketing team consists of one person, it’s time to put down the Excel marketing calendar. If you are a retailer with a large marketing team, you are probably guilty of having several Excel marketing calendars floating around on your shared drives.

Even with dedicated staff, it isn’t possible they can capture every single change being made to events across the files. If that didn’t convince you, what happens when you need to pull up all the events you ran in week 33 last year? We haven’t even touched on the greatest failure of Excel marketing calendars: their inability to show the linkages between events and campaigns. How is the modern retail marketer supposed to visualize their carefully crafted integrated marketing campaign with Excel? To be honest we aren’t sure how marketing executives cope with reviewing their marketing calendars in this format.
The future of your marketing calendar isn’t just about seeing it on the iPad, it’s about tagging and storing all your marketing activity for reporting and reference. The ultimate in convenience AND organization, the Online Marketing Content Planner is a down-loadable electronic calendar for creating your annual email, blog, video, and social media publishing schedule for the year. This easy-to-use, totally customizable content and message planner functions like an editorial calendar (see image above) for your online marketing messages and content. It is your central hub for brainstorming and recording the publication dates and topics of your articles, videos, announcements and status updates distributed and sent through your newsletter, email marketing, blog, YouTube, Facebook, Twitter and more.  Don’t be without it this year and in years to come! Align your messaging across different online channels – email, social media, YouTube, and more – are you being consistent and authentic? Wouldn’t it be great to get a helping hand creating your annual message plan right along with the perfect tool to do it? Join the Email CommunitySign up for email and get new blog posts, breaking industry news, event discounts, the latest free email tools and more! In my opinion, there is a wide variety of cost effective marketing tools that will help your organize the marketing champagnes used to grow your chiropractic practice.
It is important to remember that your marketing program will only work for you if you make the effort to work on it.
The concept is very simple and will help a doctor to market his or her professional services to people who have just moved into a new community. Simply go on the Internet and search for companies that specialize in collecting and selling mailing lists of new homeowners. The effectiveness of a community greeting program will also obviously depend on a number of factors including the various materials you offer to the new members of the community.
Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. The software tracks the workflow of your content marketing from strategy to execution and social distribution.
Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes.
There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. Many basic fields, including type of content, keywords, and dates are already completed for users, so you can simply plug in your ideas and get to work.
In addition to a calendar feature, users can track the stages of content assets, communicate about targeting to buyer personas, and track the categories of content published over time. Designed specifically for “high volume” companies, like their current customers Toyota and Sprint, this software’s editorial calendar features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management. You can track your productivity over time, and access your synced information from your laptop, tablet or smartphone. ContentDJ certainly bridges the content marketing lifecycle exceptionally well, and users can track and plan original content, optimize social media posts, and source content for curation from the dashboard effortlessly. Their editorial calendar tools can predict the readership you’ll gain by writing about a given topic, suggest keywords, and let you know if your competitors have already covered the same idea. If your media team is creating an enormous velocity of content, it may be worthwhile to invest in this platform which can manage hundreds of tasks, deadlines, and concepts at any given time. You can schedule and assign tasks and dependencies to a number of users within the calendar feature, which offers the added benefit of automated social publishing.
Users can create concepts and outlines, which are shared with selected users for collaboration.
But the company was in the middle of re-branding, and the person who had been running the blog had too much on her plate to continue doing it alone.
We had subject matter experts write the articles, which were then reviewed, edited, uploaded, and published by one editor. The system allowed us to set aside two- or three-hour blocks of time for our contributors on a specific weekday, then schedule time for editing and upload later in the week.
Otherwise, after twelve years of editing various publications and types of content in print and online, the editor would have fallen back on her old system of email and loads of spreadsheets.
Don’t forget to reevaluate as you move along, shifting your editorial calendar to reflect what you can realistically accomplish—what you can genuinely promise to your users. A former content strategist, she now spends her time writing books, blog posts, and articles about adventure, travel, and entrepreneurship. From that first idea to tracking performance, Kapost helps you get the right content out the door.
But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for many organizations. So once you’ve thought through your strategies, there are three calendar approaches I’ve found work best to manage updates in most client situations (note that these are separate from the blog editorial calendar process). This calendar can be as general or as detailed as you need it to be (word-for-word tweets, for example), and can be customized for any number of assets. If you’re working collaboratively with a team, Google Docs (now Google Drive) remains one of the best tools for handling content management, since all of the above calendars can be placed online as a spreadsheet and edited by those with permission. If you’ve used other methods with success (or if you have any lessons learned to share), please let us know in the comments!
Hope that helps, and feel free to use our Contact Us form if you have any further questions!
Truth is, with a little bit of thought and some serious R&D (rob and duplicate) you can create your own version that will work for you. The fundamental steps that are essential to an effective content calendar are: to know who your audience is and what topics they are interested in, to know what content you already have that you can use to answer their common questions and the build your calendar and put it to good use. Therefore, you’ll need to create a few segments of your audience that have different interests or issues that need to be addressed.
It can help you find new prospects (or more accurately, let them find you), create better relationships with your current stakeholders and provide additional support to your current customers. Those of you with Excel ninjas on staff will likely have several spreadsheets linked to one central marketing calendar. The lack of an audit trail is frankly scary; who changed the main offer on the email from 10% to 20% off?
Let alone the associated reporting and media review as the campaign is built and executed over a period of several months.
Printing them out doesn’t make it any better, squashing that much data on to 11×17 makes retail veterans shudder, and then, squint as they attempt read it. It’s about pulling up an integrated marketing campaign with a single click, and being able to actually see all of your media in a single place. The key however, to getting the best possible results out of a collection of marketing tools is learning how to organize and utilize them throughout the course of the year.

The way the program operates is whenever a new home is sold or a person moves into the community where you have a practice, the person’s mailing address is captured by the company you have retained and you are then forwarded a copy of the address.
While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. It’s a particularly great tool for brands that create a large volume of content or have numerous team members, due to the fact you can internally categorize and search your existing assets. Plus, communicating with your team members about blogs, eBooks, and other marketing materials  is as easy as commenting on a Facebook status.
However, due to the fact this is an Excel Spreadsheet, it can be challenging to scale as your team expands and plans change mid-month.
There’s plenty of fun collaborative features too; users can even “like” cards and concepts. However, it’s a solitary tool which works best for one-man (or woman) teams- to bring collaborators board, you’ll need to upgrade to the group version, WeDoist. Pricing can vary significantly, but it’s typically free if you’re publishing 4 or fewer times a month. The program also allows you to store and share drafts and final versions of content assets. They have a pretty editorial calendar within their project management app for marketing teams. I really appreciate you putting all of this together :) I use coschedule now but want to do a little more with my editorial calendar.
Our latest product, Curata CMP, offers a content marketing platform that includes a powerful editorial calendar for more efficient content production. This editor was in charge of not only publishing, but process, scheduling, and maintenance of the original editorial calendar.
While there are some tools that simplify the end-to-end editorial and social media management process, they’re usually outside the budget range of Solo PR Pros and their clients.
By popular demand, save time and purchase a .zip file of these templates in Excel for a one-time fee of just $19.
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There are certain aspects of course that are fundamental to having a successful calendar and you’ll be able to easily incorporate them into whatever system works for you.
To identify these groups, it is best to get in touch with everyone that is client facing in your organization. For example, I recently did a workshop for senior staff in the early childhood education community locally that are facing some difficult times as businesses. Having an effective content calendar will keep you on track and illustrate what you have to share to make the lives of your customers, staff and business partners better.
Sure that seems like a good idea, but then there are probably a couple of folks on staff whose sole job is keeping up with updates and changes to the files. Change logs that come from audit trails are immensely useful when it comes to driving workflows and notifying team members of edits. It’s about taking a step into 2013 and using what some of the largest retailers in the world are already leveraging to their advantage. In each monthly section of the binder you should set up your marketing tools by writing down on paper the frequency timing, and duration you have decided on for each of your marketing concepts. The chiropractor will then have an opportunity to send, to the new person, a community greeting letter inviting the resident to contact the doctor in the event he or she needs the services of a highly qualified chiropractor.
The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. This Wordpress extension can be a life-changing addition to smaller teams, but keep in mind it’s capabilities for tracking content offers and social media posts is rather limited. Having a repository of Conversation Calendar Templates can be enormously beneficial in meeting varied client needs. Namely, it should be very easy to curate content, but also very easy to integrate with existing blogging platform like WordPress. Both of those are blog posts onto themselves, in fact on my personal blog, I covered time management and ways to overcome that hurdle. In the resources below you’ll find links to deeply developed templates and easy to use online calendars (using your Google Calendar to schedule your posts). Have a meeting and with their help, identify potential topics from the issue, concerns and praise that your clients, prospects, vendors, staff and partners identify about your service, products and interactions with them (whether in person or on line).
You must get very specific when setting up your chiropractic marketing tools and you must break the month down into individual weeks.
If a practitioner becomes lazy or apathetic in regards to his or her marketing efforts the overall business related results will certainly suffer.
Of the second, the issue is likely that you have much more content than you believe and just don’t know where to start. Using a content calendar will also help you to visually see what you are planning by month, quarter and year, to ensure you capture key dates; such as that must attend industry conference.
When we came to the subject of blogging and social as part of their marketing mix, a quick 10 minute chat identified a 4 month calendar of blog ideas.
Okay, maybe we can copy over the data into this year’s file, perhaps just the circular and website events so the marketing team isn’t scrolling forever to find their info. I was outside of their industry and it was easy for me as a parent of a child that recently got to the age that he could take care of himself to talk about information that they readily have, that I could have benefited from as a parent. That’s terrible; now you aren’t playing with a full deck of cards by not allowing complete access to your historical marketing data. After you work with your own marketing calendar for a little while the actual process of setting up the binder will become easier to do. It will immediately help you to identify parts of your plan that you don’t have content ready for, giving you plenty of opportunity to crowd-source topics, write a follow up on an earlier issue or find a guest post to include. One area to not overlook is to talk about what makes you and your working environment a great place to be. It will also provide you with a laser focus on the themes and issues that matter most to your audiences. By creating content to demonstrate that your a fun, fair, exciting place to work that is creating great value for your customers can only help you identify the best and brightest to add to your team. Industry data from your finance department for infographics, quick and easy how to videos (for example having one of the daycare centers do a quick craft demonstration for parents to use over the holidays). Re-purposing content from previous blog or newsletter posts with updated information or sharing the best ideas of others with your own experiences woven in (like this post, with a grateful hat tip to the resources below, Lee Odden and his book Optimize and the first content calendar I used from HubSpot). Create a place where you can take stock of the content you already have, the most frequently asked questions your staff get, ideas from an industry wiki.
Make it available to all so everyone can add to it as they come across additional resources or information. I use a workflow management system called Podio and keep all of my blog ideas there, where I can track them from the idea stage to publish.
A couple of other great suggestions I’ve heard of is using a content catalog (simply an excel spreadsheet) and using Evernote (Mark Schaefer on the Grow Blog).

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