3034Planning your content out visually, using an online Editorial Calendar, helps with formulating your strategy to ensure a continuous flow of engaging content which will attract and convert your ideal customers. When you use a colour-coded editorial calendar, with different colours relating to each content type, you can clearly see the distribution of content that you have planned for creation and publishing.
By applying different filters to your calendar you can drill down further to get a greater level of detail on your content. You could also filter your content by stages of the buyer cycle such as awareness, interest, purchase or support. Other options include viewing your calendar by author when you have multiple content creators working on a domain.
Marketing projects come in many shapes and sizes from product launches to weekly blog posts. Marketing Calendar and PlanningMarkodojo marketing project management helps create your marketing calendar and plan like a marketing manager instead of a task manager. It is 3 months before the end of 2013, which means it is a good time to think about calendar design for 2014. The software comes with lots of customization options that allow you to change almost everything on the template. Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry.
One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. It’s challenging to rely solely on memory or your Wordpress drafts for accurate planning, but companies using this content management system (CMS) can download the free editorial calendar extension and get organized within minutes. One of the most innovative and brilliant approaches to editorial calendar tools we’ve encountered is VMWare’s “enterprise social media network,” SocialCast. If you’re just starting to warm up to the idea of using editorial calendar tools in the first place, HubSpot’s free template might be the right starting place. Designed by content marketers for the unique editorial calendar tools needs of their fellow content creators, Marketing.Ai is both easy-to-use and comprehensive.
If your company’s content marketing efforts have grown so exponentially you’re struggling to keep up, DivvyHQ might be exactly what you need.
Whether your company has one or fourteen steps in your content workflow processes, there’s a good chance Trello could solve your need for editorial calendar tools. While this app wasn’t designed specifically for using exclusively as editorial calendar tools, it’s got plenty of loveable features. This all-in-one marketing solution boasts that it’s the only editorial calendar tool built for the social media age. Using InboundWriter to plan your content for the next month is a bit like having an incredibly smart metrics specialist sitting next to you. Large enterprises or organizations with a particular need for information security should consider Active Data Exchange, one of the most robust and comprehensive calendar-sharing tools available. Wordpress users who are ready for something a bit more robust than the free editorial calendar tools extension should consider CoSchedule, a comprehensive approach to inbound marketing.
If there were ever a tool designed for companies that outsource a majority of their content, it would clearly be LooseStitch.
We’ve recently pushed out a lot of features around managing marketing agency workflows to which we are receiving a very positive response. The ultimate in convenience AND organization, the Online Marketing Content Planner is a down-loadable electronic calendar for creating your annual email, blog, video, and social media publishing schedule for the year. This easy-to-use, totally customizable content and message planner functions like an editorial calendar (see image above) for your online marketing messages and content. It is your central hub for brainstorming and recording the publication dates and topics of your articles, videos, announcements and status updates distributed and sent through your newsletter, email marketing, blog, YouTube, Facebook, Twitter and more.  Don’t be without it this year and in years to come! Align your messaging across different online channels – email, social media, YouTube, and more – are you being consistent and authentic?
Wouldn’t it be great to get a helping hand creating your annual message plan right along with the perfect tool to do it? Join the Email CommunitySign up for email and get new blog posts, breaking industry news, event discounts, the latest free email tools and more! Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective.
In the content marketing space, marketers invest most in curation and aggregation, content creation, and workflow (Altimeter). Finding the right tool to address these specific issues (or more likely, a group of tools that play well together) should be at the top of every content marketer's list for 2015. Within these very broad categories, you'll find content marketing tools for dozens of purposes including social media management, blogging & CMS, analytics, personalization and a whole lot more. I wanted to share a few of my favorites from their Ultimate List of Content Marketing Tools.
Larry's Favorites: The tools I use for producing content depend on which type of content is being produced. Curata is my preferred tool for content curation (which is how I came across their infographic!).
For audio content, I use Audacity, which is a user-friendly open source (and free!) audio recorder and editor.  You can't beat Camtasia for screen capture videos, or simple editing of videos you've made with a decent camera. One more of my favorites for content creation is Evernote, which has a super useful app I can use on the go. Larry's Favorites: SlideShare is listed as a syndication tool in Curata's chart and it's definitely up there as one of my personal favorites, especially for sharing conference and webinar content. Another of my favorites that actually isn't listed here is LinkedIn, which I've been using with great success to syndicate blog content and my columns from other publications like Inc.


Other content distribution tools to try: There are a ton of options here, both organic and paid. Larry's Favorite: MarketMuse is a fantastic tool for identifying which content topics and specific keywords can generate the most traffic to your site.
If you find some keyword tools heavy or difficult to use, definitely give this one a shot – it's super easy.
Other content organization tools to try: Enterprise-level brands and marketers might want to try a solution like Adobe's Experience Manager, for cross-channel organization and integration. Larry's Favorites: Optimizely is pretty advanced, considering the relative lifespan of content conversion in general.
My other fave in this arena has to be Pippity, a popup and lead capture plugin for WordPress. Other content conversion optimization tools to try: BrightInfo is another solution that tracks user behavior and optimizes your site content in real-time, in order to increase conversion through more relevant content delivery. SumoMe (from the creators of AppSumo) is another interesting option that offers free apps for list building, heat maps to see where people click on your site, and social sharing.
Larry's Favorites: While I'll never find Google Analytics entirely replaceable, HubSpot Analytics is a must-have, too. Ironically, Alexa and Quantcast aren't my favorites for our own analytics, but I use them often to gauge the relative popularity of others when I'm doing research for blog posts. Other content marketing measurement tools to try: There are some really niche measurement products available now, like Docalytics, which tracks people's interactions with your downloadable content. I've yet to find a single tool that does everything in content marketing from end to end, but those are a few of my favorite solutions for different types of tasks! As soon as I saw the mention I had to go check it out so thanks for bringing it to my attention! I normally use a frankensteins collage of tools, and i'm sure that as long as content continues to evolve, the tools will have to keep being produced also!
Honored to have you mention Curata's Ultimate List of Content Marketing Tools in your post Larry! It also lets you see the spread of content types you are going to create, so that you can provide your visitors with a variety of different media through which they can learn about your company and the solutions you provide. A surplus of one colour, indicating a glut of a single content type, is instantly recognizable from an esthetic standpoint as problem which needs to be addressed. By viewing the target industries that your content has been created for you can monitor your composition goals for content directed at specific industries. This will help you to maintain a mix of content which attracts visitors to your website, provides them with the information they need in order to make a purchasing decision, help them to use your product, retain them as customers once they make a purchase, and eventually recommend your solution to others. This helps you to evaluate how much work they have on their plate and when you should be expecting their first draft for review or editing. Stay focused on strategic goals, balance marketing resources across channels and segments, and cultivate new marketing ideas to speed innovation.
Be it for your own use or as a marketing collateral for your clients, calendars can be designed rather easily these days with the use of a calendar design software. This gives me more options to have the design that I want without having the need to find all the relevant images. You can change the colors and design of the individual elements on the calendar as well as selecting your own public holiday schedule.
The templates are high resolution which means your output can be as good as professional calendars. These languages are embedded within the software so they are already available upon installation.
Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Your ideas for blog posts are laid out in calendar form, and can quickly be dragged and dropped to rearrange when your scheduling changes.
There’s certainly some social elements, but this product allows you to create products, assign tasks, track progress, and collaborate in a way that could totally revolutionize the way you work. Many basic fields, including type of content, keywords, and dates are already completed for users, so you can simply plug in your ideas and get to work.
In addition to a calendar feature, users can track the stages of content assets, communicate about targeting to buyer personas, and track the categories of content published over time. Designed specifically for “high volume” companies, like their current customers Toyota and Sprint, this software’s editorial calendar features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management. You can track your productivity over time, and access your synced information from your laptop, tablet or smartphone. ContentDJ certainly bridges the content marketing lifecycle exceptionally well, and users can track and plan original content, optimize social media posts, and source content for curation from the dashboard effortlessly.
Their editorial calendar tools can predict the readership you’ll gain by writing about a given topic, suggest keywords, and let you know if your competitors have already covered the same idea.
If your media team is creating an enormous velocity of content, it may be worthwhile to invest in this platform which can manage hundreds of tasks, deadlines, and concepts at any given time. You can schedule and assign tasks and dependencies to a number of users within the calendar feature, which offers the added benefit of automated social publishing. Users can create concepts and outlines, which are shared with selected users for collaboration. Some of these tools are new generations of existing online marketing tools, while others have been created to support the very specific needs of content marketers. Their discovery engine searches feeds, sites, social networks and more to find relevant content for you.


On the paid side, Outbrain is a super popular service for promoting your content across their publishers network.
The first time you use it to crawl a new site, it can take several minutes to a couple of hours, depending on how many pages the site has.
Try a tool like digital asset solution Canto, which offers cloud-based plans as low as $49 a month for single users. Their WYSIWYG editor for creating your popups has a lot of templates and customization options, too. It's as easy as adding a piece of HTML code to your site, or installing a WordPress plugin. Sure, you'll find a lot of the same information in each, but HubSpot's revenue and marketing channel analytics are a must for enterprise-level marketers.
Try different combinations of tools to find the right mix for your content marketing needs. I have read many others with tools to assist with content creation, however I hadn't yet found apps to assist with distribution and conversion. At a glance, you can assess the work that is due for completion over the coming weeks and months, helping you to manage your team more effectively and allocate additional resources where necessary.
Your content strategy may be focused on your blog, but providing some videos, ebooks and whitepapers will help to mix things up a little and add some life and variety to your website. Your content needs to address the information needs of each of your customer segments or buyer personas, and viewing your content plan like this will help you to adhere to your goals. For those managing multiple domains you can view all of your content items in aggregate or you can select one or more domains to view at a time.
Marketing Project ManagementFrom complex global campaigns to high-velocity agile workflows, Markodojo marketing project management provides the tools you need to work your plan, adapt to change, conquer your daily todos and deliver projects on time. What I need to do is just to insert my own logo and I have my own 10steps calendar design for 2014. These customization options + the 100 templates means it is easy to create one of a kind design for personal or corporate use. If you want other languages, the calendar software has a language editor that allows you to add in any language that you want.  I think this is pretty good and unique and is great for the non english speaking folks who want to create their calendar.
While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. It’s a particularly great tool for brands that create a large volume of content or have numerous team members, due to the fact you can internally categorize and search your existing assets. Plus, communicating with your team members about blogs, eBooks, and other marketing materials  is as easy as commenting on a Facebook status. However, due to the fact this is an Excel Spreadsheet, it can be challenging to scale as your team expands and plans change mid-month. There’s plenty of fun collaborative features too; users can even “like” cards and concepts.
However, it’s a solitary tool which works best for one-man (or woman) teams- to bring collaborators board, you’ll need to upgrade to the group version, WeDoist.
Pricing can vary significantly, but it’s typically free if you’re publishing 4 or fewer times a month.
The program also allows you to store and share drafts and final versions of content assets. They have a pretty editorial calendar within their project management app for marketing teams. I really appreciate you putting all of this together :) I use coschedule now but want to do a little more with my editorial calendar. Our latest product, Curata CMP, offers a content marketing platform that includes a powerful editorial calendar for more efficient content production. You'll then be able to find, upload and share all of your digital assets from the cloud, which is great if your staff work from remote offices or different locations. Look to Curata's compendium of tools for inspiration – it's the most comprehensive list of content marketing tools I've ever seen! You can also view the spread of social media updates you are planning to promote your content, so that you can see how your various channels will be driving traffic.
Marketing Team CollaborationCoordinate a virtual marketing team, run more efficient marketing team meetings, enable marketing team collaboration with agency partners, and keep marketing stakeholders informed.
With this, you can make your own calendar for 2014 in a matter of minutes and yet have professional looking results. The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. This Wordpress extension can be a life-changing addition to smaller teams, but keep in mind it’s capabilities for tracking content offers and social media posts is rather limited.
When you find something that's working, you can point all of your traffic to that variation immediately.
For social media management, we’ve been using swat.io for some time now and we’re quite pleased with the results.
Markodojo marketing project management facilitates team collaboration inside and outside of marketing. The most important thing is that it saves us time and makes things a lot clearer for us and our clients.



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Comments to «Best marketing calendar software»

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