Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Rarely does a week go by where I’m not asked by a client or conference session participant about e-marketing best practices. And here’s my response: The real opportunity, and the one that I see most enrollment marketers missing out on, is behavior-triggered email campaigns. Since we wrote Death by a Thousand Cuts – The Email Marketing Practices of Undergraduate Admission Offices in 2008, most colleges and universities are at minimum are complying with CAN-SPAM requirements. Let’s say a prospective student inquires about your project management certificate program. Now, if this student clicks on this first message about your certificate in project management, they will then automatically receive another email with more industry information, articles, and statistics four days later. If they do NOT click on that first message, about a week later they are going to receive an email from your institution that provides an overview of the range of professional certificates that you offer.
Upon receiving this message, let’s say that our prospective student sees another certificate program that she believes may be more along the lines of what she’s looking for and decides to click on that information and explore it further.

Our sample prospective students in this case have now received a series of messages totally tailored to their behavior and implied, actual interest.
What is “Graymail” (and What Enrollment Marketers Need to Know to Protect the Email Efforts)?
Marketing projects come in many shapes and sizes from product launches to weekly blog posts.
Marketing Calendar and PlanningMarkodojo marketing project management helps create your marketing calendar and plan like a marketing manager instead of a task manager. Usually the question goes something like this: “I’m trying to increase the engagement we’re seeing in our email campaigns.
As any good web form should, the inquiry form has a relevant, well-written email that is automatically sent to the prospective student the moment they complete the inquiry form. Then, a week later, they’ll get another message with resources for professionals working in project management. That action, clicking on a link to information on your Six Sigma program, perhaps, triggers 2 additional emails over the next two weeks with information about the program and a profile of an employer who has enrolled multiple employees in the certificate and speaks to how impactful it was to their organization.

Stay focused on strategic goals, balance marketing resources across channels and segments, and cultivate new marketing ideas to speed innovation. If the marketing team plans and creates all of these messages in advance, today’s technology allows you to set up workflows and these triggered messages all go out on their own. Students will receive timely, relevant information and you’ll achieve your goal of greater engagement with your email campaigns. Marketing Project ManagementFrom complex global campaigns to high-velocity agile workflows, Markodojo marketing project management provides the tools you need to work your plan, adapt to change, conquer your daily todos and deliver projects on time. Marketing Team CollaborationCoordinate a virtual marketing team, run more efficient marketing team meetings, enable marketing team collaboration with agency partners, and keep marketing stakeholders informed. Markodojo marketing project management facilitates team collaboration inside and outside of marketing.

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