With so much money at stake in the automobile industry, it shouldn’t come as much of a surprise that car manufacturers create some of the most enrapturing advertising campaigns.
Let’s cut to the chase and take a look at 10 of the best car marketing campaigns we’ve seen so far, in no particular order. You might have been wondering where Jean-Claude Van Damme has been for the best 10-odd years. With Enya’s “Only Time” in the background, Van Damme balances between two large trucks that are driving in reverse. Seeking to shed its image as a company not associated with gas guzzlers, Chevy positioned its Sonic as a versatile car capable of doing the impossible. After uploading a picture of yourself, BMW’s campaign allowed customers to drive through virtual cities in a virtual sports car. Similarly to Audi, Mercedes partnered with well-known actor Willem Dafoe, supermodel Kate Upton, and music icon Usher to position the Mercedes-Benz CLA Class as affordable and attractive to younger buyers. When you think of a Nissan Altima, a fast, high-speed precision driving machine might not be the first thing that pops into your mind.
As other car manufacturers scrambled to produce a vehicle to rival Mini Coopers, the pint-size car company launched an impressive campaign, showing customers that the company was indeed cut from a different fiber. Kayla Matthews is productivity blogger with an interest in life hacking and business growth hacking. VideosBudweiser Ad Hits Home On Drinking and DrivingOct 11 2014 Aaron Turpen 0 Here’s an advertisement that does the job well without using graphic images nor a lot of preaching. PodcastPodcast #44 – The Lame Marketing of Green AutomotiveSep 18 2014 Aaron Turpen 1 Some car companies get it. Franklin Street has had the privilege of helping its non-profit clients raise over half a billion dollars in our 25-year history through fundraising and service line marketing.
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Professional CounselContact us for a complimentary phone consultation regarding your current marketing challenge. Subscribe to our industry digest for the latest weekly news and trends on top Instagrammers, YouTubers, Viners, & Snapchatters! As part of our weekly series featuring the best sponsored Instagram posts (see last week's holiday edition here), see how Totino's, Amazon, and Crate & Barrel are advertising to their target audiences on Instagram by collaborating with top Instagram influencers. In the later half of 2015, interest in influencer marketing has nearly doubled (Google Trends). E-commerce giant Amazon continues to innovate and advertise its brand, products, and services by collaborating with many top Instagrammers and social media influencers. In our 2015 market data study "The Biggest Brands Advertising With Lifestyle Bloggers," Crate & Barrel emerged as one of the top blog advertisers. To see which other brands have built standout brand channels on Instagram by leveraging influencers, see our post "3 Best Brands On Instagram Working With Influencers" here. Mediakix orchestrates custom, high performing influencer marketing campaigns for the world's best brands.
Ia€™ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead. So here they are, in no particular order (but feel free to let us know which one is your favorite in the comments) -- 12 of the best marketing and advertising campaigns of all time, and the lessons we can learn from them. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners?
So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. Despite having no distinct shape, Absolut made its bottle the most recognizable bottle in the world. For decades after this campaign aired, Miller Lite dominated the light beer market they'd essentially created.
Many marketing and advertising professionals like to call Volkswagen's "Think Small" campaign the gold standard.

That's the most important takeaway from this campaign: Dona€™t try to sell your company, product, or service as something ita€™s not. The Marlboro Man ads, which began running as early as 1955, represented the power of a brand when it creates a lifestyle around its product.
Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year. Clairol did the opposite of what most marketers would do: They didna€™t want every woman on the street running around saying they were using their product.
The lesson here: Sometimes, simply conveying how and why your product works is enough for consumers.
The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial.
In about two days, the company had churned out 186 personalized, scripted, and quite funny video responses featuring Mustafa responding to fans online.
Is it enough to say this campaign was successful because it featured a giant hamburger bun and a cute set of old ladies? While you cana€™t predict when a catchphrase will catch on and when it wona€™t, Wendya€™s (wisely) didna€™t over-promote their hit phrase. From time to time, it seems as though car companies go out of their way to one-up each other.
They separate to the point where Van Damme is doing a split, with the trucks still driving. With a slew of well-crafted ads, including one that netted over 120 million views on YouTube, it’s safe to say the campaign worked. What better way to celebrate it then with a marketing campaign detailing the specs of the new model?
Audi recently teamed up with the popular British comedian, Ricky Gervais, to sell a new entry-level car.
After disappearing from the American conscious for more than a decade, the Jeep Cherokee returned this year.
Earlier this year, the Japanese car manufacturer dressed up its sedans to appear as racecars and took some non-suspecting, real people for test drives around a racetrack. Let us know what ads and campaigns you think were some of the best ever in the comments section below! Memorial Health Care in Chattanooga, TN is embarking on an ambitious fundraising campaign to allow the brand to continue its strategic goal of being a regional destination for world-class services and to fulfill its faith-based mission of service.
The campaign elements include television commercials, print advertisements, and a landing page on Memorial’s website where interested donors can learn more and even donate online. Make the campaign an opportunity for donors to give from their hearts, not just their wallets: people should feel an emotional connection to the cause and that they are part of something bigger than themselves.
While Instagram rolled out a number of native advertising changes to their photo-sharing social media platform in 2015 (see our posts on Instagram Sponsored Ads and Instagram's New Ad Formats), many brands experienced measurable campaign success by sponsoring Instagram posts with top Instagram influencers. This growth is fueled by several factors including the quick growth of social media influencer channels (e.g. By sponsoring Instagram posts with top influencers, Totino's Instagram marketing campaign leverages the reach and engagement of each Instagrammer to message millions of engaged followers.
For the launch of their voice-powered home tech "Echo," Amazon created a series of sponsored Instagram posts with popular Instagrammers featuring the product in action with an Instagram video (shown above) in addition to a second sponsored post. For Instagram, Crate & Barrel has built one of the largest brand channels by crafting strategic Instagram marketing campaigns with several top Instagrammers.
Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began.
Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. Their campaign, which featured print ads showing bottles "in the wild," was so successful that they didna€™t stop running it for 25 years.
No matter how boring your product looks, it doesna€™t mean you cana€™t tell your story in an interesting way.
The Miller Brewing company (now MillerCoors) did just that with the light beer market -- and they dominated it. Remember that whatever you're selling needs to fit somehow into your audience's lifestyle -- or their idealized lifestyle.

But the impact ran across state borders, and to this day, you still can't escape the millions of a€?Got [Fill-in-the-Blank]?a€? parodies. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. Just because your product does some pretty amazing things doesna€™t mean you need to hit your audience over the head with it.
They wanted women to understand that their product was so good that people wouldna€™t be able to tell if they were using it or not.
Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. According to Inc, these videos saw almost 11 million views, and Old Spice gained about 29,000 Facebook fans and 58,000 new Twitter followers. And that makes sense, because at the end of the day, they’re all competing for a bigger chunk of the same pie. In any case, late in 2013, Volvo released a spectacular video showcasing the car company’s precision steering. A few years ago, Lexus hopped on the digital artistry bandwagon, integrating itself into the app.
CJ Pony Parts created the infographic at the bottom of this page and got their brand on Autoweek, TechFaster and Entrepreneur. It seems as though the car company did a good job of tying the star’s power to its more-affordable model. Chrysler, Jeep’s parent company, stuck to the basics with an ad that barely showed the car at all. Led to believe that they were in Nissan’s highest performing vehicles, the passengers were shocked to learn they were actually driving Altimas all along.
To support the hospital’s fundraising efforts, Franklin Street developed the strategic healthcare marketing and fundraising materials. We believe that a brand built around the desires of the patient will increase satisfaction, fuel innovation and grow market share. Totino's hashtag theme, "couch hard," succinctly taps into relevant millennial themes further elevating engagement with its relevancy. Pretty futuristic just being able to tell a little robot thing and have it do things for you, such as make a room feel Christmasy, or turn off the TV you left on upstairs. For Instagrammers, Amazon partnered with notable social media stars across many different niches and target audiences. By partnering with select Instagrammers, Crate & Barrel not only leverages each influencer's reach and engagement, but is also able to build their channel effectively with the best creator-generated content.
By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore.
The campaign tells Mac's audience everything they need to know about their product without being overt -- and they did it in a clever way. The campaign was apparently so successful that some states stopped requiring women to denote hair color on their drivera€™s license. As more and more key demographics migrate from traditional media to digital media, mobile time spend will continue to increase followed by the search for marketing methods to successfully reach these untapped audiences online. If people tell you there isna€™t room for a product, create your own category so you can quickly become the leader. It clearly resonated with their audience -- and people were touched both by the ads and by the statistics Dove used to back up their message. Just because you find something that works doesn't mean you should keep doing it over and over to the point it's played out. This proven approach leverages online, direct and mass advertising, web platforms and brand experiences to convert prospects into patients.

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