Ia€™ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead.
So here they are, in no particular order (but feel free to let us know which one is your favorite in the comments) -- 12 of the best marketing and advertising campaigns of all time, and the lessons we can learn from them. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. Despite having no distinct shape, Absolut made its bottle the most recognizable bottle in the world.
For decades after this campaign aired, Miller Lite dominated the light beer market they'd essentially created. Many marketing and advertising professionals like to call Volkswagen's "Think Small" campaign the gold standard.
That's the most important takeaway from this campaign: Dona€™t try to sell your company, product, or service as something ita€™s not. The Marlboro Man ads, which began running as early as 1955, represented the power of a brand when it creates a lifestyle around its product. Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year.
Clairol did the opposite of what most marketers would do: They didna€™t want every woman on the street running around saying they were using their product. The lesson here: Sometimes, simply conveying how and why your product works is enough for consumers. The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial.
In about two days, the company had churned out 186 personalized, scripted, and quite funny video responses featuring Mustafa responding to fans online. Is it enough to say this campaign was successful because it featured a giant hamburger bun and a cute set of old ladies? While you cana€™t predict when a catchphrase will catch on and when it wona€™t, Wendya€™s (wisely) didna€™t over-promote their hit phrase. To set this Best Marketing Campaigns as wallpaper background on your desktop, select above resolution links then click on the DOWNLOAD button to save Best Marketing Campaigns images on your desktop computer. BI IntelligenceThere is no better window into the fast-changing world of social media marketing than a conversation with Facebook's top marketers and strategic partners.
For a recent report, BI Intelligence spoke with some of Facebook's ultra-elite "strategic preferred marketing developers," or SPMDs, of which there are only 14 in existence. BI Intelligence interviewed executives at four leading SPMDs, who pointed to the key factors driving social media marketing's future, like the changing relationship between paid, owned and earned media. Moving beyond last-click attribution: One Adobe client, a hospitality and entertainment group, realized their apps were driving sales through other online and offline channels. Pre-Testing Paid Media: Other elite Facebook marketing partners like Brand Networks and Adaptly understand that owned and earned media isn't just valuable in and of itself. Measuring Quality Of Engagement:A SPMDs understand that the best metrics don't just measure quality, but quantity too. Understanding Facebook Activity In Emerging Markets:A SPMDs and PMDs more broadly can be marketers' field experts, sensitizing them to seasonal, cultural, and local economic factors. Influencing Facebook Product Development:A SPMDs have influence at Facebook and have pushed Facebook to make many needed changes such as streamlining its paid media ad product line. With over 260 PMDs all vying for the same pool of ad dollars, it is unlikely that they all will be able to remain in business.A Our sources see industry consolidation via bankruptcies, mergers, and acquisitions. PMDs should see a greater share of revenue come from software and technology licensing, or software-as-a-service. To access BI Intelligence's full reports on the future of Social Media Marketing as seen by SPMDs, sign up for a free trial subscriptionA here.
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Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began.
Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. Their campaign, which featured print ads showing bottles "in the wild," was so successful that they didna€™t stop running it for 25 years.
No matter how boring your product looks, it doesna€™t mean you cana€™t tell your story in an interesting way. The Miller Brewing company (now MillerCoors) did just that with the light beer market -- and they dominated it. Remember that whatever you're selling needs to fit somehow into your audience's lifestyle -- or their idealized lifestyle. But the impact ran across state borders, and to this day, you still can't escape the millions of a€?Got [Fill-in-the-Blank]?a€? parodies. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. Just because your product does some pretty amazing things doesna€™t mean you need to hit your audience over the head with it. They wanted women to understand that their product was so good that people wouldna€™t be able to tell if they were using it or not. Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. According to Inc, these videos saw almost 11 million views, and Old Spice gained about 29,000 Facebook fans and 58,000 new Twitter followers. Seriously the best marketing campaigns can turn the art of dating expertise into marketing tactics. Right click on the picture you have saved and select the option "Save image as" or "Set As Background". They haveA privileged access to Facebook, and often help the social network develop marketing and ad-focused products.
They spoke about why the future of social media marketing will be determined by the companies with the best data, software and technology.
They do add another level to content and help people understand information better, especially in a more appealing fashion. By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore. The campaign tells Mac's audience everything they need to know about their product without being overt -- and they did it in a clever way. The campaign was apparently so successful that some states stopped requiring women to denote hair color on their drivera€™s license. Your Brand is You, Know your Brand!Before design, before organization, even before contacting potential channels define your brand.
With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your cat or lunch.Brands that are strategically engaged on Instagram have an instantly accessible platform to share personality and creativity and are in turn immersed in their fans daily lives. If people tell you there isna€™t room for a product, create your own category so you can quickly become the leader. It clearly resonated with their audience -- and people were touched both by the ads and by the statistics Dove used to back up their message. Just because you find something that works doesn't mean you should keep doing it over and over to the point it's played out. Yifat Shirben says she has hit upon the marketing strategy which entails the whole of the business life cycle, from the advertising to the customer support. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream! Excerpts and links may be used, provided that full and clear credit is given to VerticalResponse with appropriate and specific direction to the original content.
One of the most effective marketing tools to communicate with customers happens to be through creating an experience for them, a la experiential marketing. Be able to clarify this to everyone involved in the campaign and you’re guaranteed to receive the results you want.2.


Although her quick guide for dating your customers is too long to mention here we suggest you look her up. Allowing your customers to truly experience; see, touch and feel is what experiential marketing is all about.
In-Line Team Transparency Now that your brand is clearly defined, relaying that image to your team is essential.
The campaign had 70,000 applications via the hashtag, which a team from Marc by Marc Jacobs winnowed down to 30 who were flown from around the world to be photographed. The best experiential marketing campaign is one that attempts to address as many senses as possible. Since Instagram doesn’t allow for direct linking in captions, LikeToKnow.it creates a seamless bridge between customers and brands.
All outbound marketing including paper ads, radio ads, and commercials as well as inbound marketing such as social media, blogs and websites should be clearly conveyed to the potential team. The campaign urged customers to tag pictures of their delicious meals for a chance to have their image featured on the Applebee’s official Instagram account. As a leader in fashion editorial, Vogue was the first fashion publication to launch the program on their official Instagram account.
This will ensure your brand image can be transferred to a potential customer in a clear and concise manner.3.
By signing up for the program, users are emailed the information of an outfit or product highlighted in an Instagram post. Habitat for Humanity is one non-profit that is highlighting and encouraging all of the great content in their community. This saves users the time of commenting their questions on the products, which may get lost in the shuffle, or searching various sites for the exact outfit the saw in a post.Make Your Own MercedesTo commemorate the launch of the new 2015 Mercedes GLA Compact SUV, the brand created a virtual custom shop via Instagram. Users could create their own dream version of the luxury vehicle via different tags leading users to alternate accounts with different customizations and features.
The winner was awarded a spot as a volunteer at the 31st Jimmy & Rosalynn Carter Work Project in Dallas, TX. During this year’s World Cup, BWW (assisted by the Periscope agency) turned to Instagram to connect with diners with their #Fannerism campaign. The campaign was unique in that it employed Instagram Direct, a feature that has thus not been used by many brands, in an effort to stand apart from other Instagram competitions. Pictured here is the winning design from Brita Lynn Thompson.Starbucks is known for utilizing their exceptional UGC. The contest asked fans to share posts of themselves enjoying the World Cup at BWW with #Fannerism on Instagram. Starbucks fans are some of the most brand loyal, and they create wonderful content that is often shared on the coffee brand’s official social accounts. In turn, the brand would reply to winners via the Instagram Direct function to instruct them on how to win a gift card. The winning design would then be translated to a limited edition reusable cup available for sale in the stores. The contest highlighted the brand’s imaginative fans, as well as their commitment to being a waste conscious brand with their push for the use of reusable cups.
The campaign received more thank 4,000 submissions in three weeks and awarded a young art student in Pittsburgh with the winning title for her creative cup design. Whether the response is good or bad, it gives you to improve or revamp your message within a relatively short period of time with reduced uncertainty. All this take away can then be reapplied at the next event to further narrow down and gain potential customers. Brands have been known to create TV commercials based around the responses they received from experiential marketing programs.



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