Elite Eventz was founded in 2008 in Chennai as a small innovative and creative Event Management Company by a group of free thinking, enthusiastic, hard working and trust driven individuals. Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee.
It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising.
It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product.
It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users).
Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.
More specifically, who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). The good news for advertisers is that in giving the search engines what they want (relevant pay-per-click ads) you're also delivering targeted advertisements to people who are literally seeking out your product. Grow Your Customer Base - Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
Generate Leads at Low Costs -  Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. The truth is, pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce website, generate leads for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store. Relevant – Of course, you don't want to be paying for Web traffic that has nothing to do with your business. Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also extend to the long tail of search.
Your pay-per-click keyword strategy should also include regular negative keyword discovery – negative keywords prevent your ads from showing up for searches that are not relevant to your business and are unlikely to convert. Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective.


Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business. Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary. Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. By continuously optimizing your pay-per-click campaigns, you’ll be able to grow your customer base and increase ROI. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically.
This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs.
Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks. The searchers comprise their user-base, while the advertisers provide them with their revenue stream.
Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. This system allows winning advertisers to reach potential customers at a cost that fits their budget.
Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy. In order to get the most out of your pay-per-click marketing campaign, you need to follow a few best practices.
Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.


You want to find targeted keywords that will lead to a high PPC click-through rate, a low cost per click, and increased profits. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting. Elite Eventz partners with the best specialized vendors in the state to provide its clients rich events in a cost effective manner.
You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.
And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the size of their keyword bids. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
That’s pay-per-click advertising (specifically Google AdWords PPC, which we’ll talk about below). Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs. For example, if WordStream bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.



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