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Selecting the proper Instagram influencer for your marketing campaign is an integral first step to your brand strategy.
Once you've properly identified potential Instagram influencers for your campaign, assess their engagement levels to see if they are the right fit. As an established, traditional brand, Hallmark does a great job of marketing on Instagram with relevant influencers to promote, brand, and message their products. Just like Hallmark, brands need to recruit influencers with access to the right audience in order to market on Instagram successfully.
Will the Instagram influencer create a short video series to go along with their Instagram photo? For a detailed look at how brands can best work with social media influencers (and which mistakes brands should not make when dealing with influencers), see our dedicated outline here.
When working with top Instagrammers, it is helpful to know when the influencers see the highest levels of social engagement (for reasons on "Why Social Media Engagement Matters For Sponsored Content, see our post here) and publish accordingly with those dates and times in mind. For more influencer marketing tips, read our free guide 10 Things to Know About Influencer Marketing. Mediakix orchestrates custom, high performing influencer marketing campaigns for the world's best brands.
Last year, the Radicati group conducted a study that found that an average business email user sends and receives over 120 emails a day, a number they predict will only grow over the next few years. With all of those emails going back and forth, how can you make the best of your email marketing investment?
Last year, Gartner reported that over 70% of users check email on their mobile devices and that number is only expected to go up. Once you get the hang of creating great HTML email templates it can be easy to forget that some people still prefer text-based email. It can be tempting to use clickbait or tricky subject lines in order to get people to open emails.
The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Just a few weeks ago, I was at a social media conference speaking about one of the more advanced topics of content marketing.
As I left the stage, I was immediately greeted by an audience member who had a both a complaint and a question. Whenever I get this question, there are five best content marketing tips that I quickly rattle off. Make sure there is a way for your readers to follow or subscribe to your blog when they come visit. In addition, you can also send a summary email once a week, promoting your most recent content in a newsletter style format. Another more advanced option is to work your way toward creating an email marketing auto responder course. The best part of the email marketing program is that you will create constant touch points with your audience. There are a few strategies that we emphasize here at CoSchedule, including using data from Google Analytics and something that we call expanding your content core.  Lots of new businesses get started by spending a ton of time talking about their own business. The bottom line is that you can’t do effective online marketing without understanding your audience. Researcher Jacob Neilson confirmed that readers are more likely to scan our content than they are to read every word. This is an important topic, as there are many other things to consider, such as mobile devices and outside distractions that happen when your audience is reading your content.
I am a huge believer in setting goals, making a plan, and forcing yourself to stick with it.
An editorial calendar is a tool that helps you plan out your content on a weekly, monthly, or even yearly basis.
Here at CoSchedule, we offer a completely digital editorial calendar that will allow you to schedule your blog and social media content in the same place. The last tip that I always give new or renewing marketers is to create a social media sharing schedule. Just like an editorial calendar this can be a powerful tool for making sure things actually get done. Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.
The point here is that you need to know how you are going to promote your content once it is live. The real truth is that anyone can be great content marketer, especially with these top five best content marketing tips. Join one of our resident customer coaches for a 20-minute guided tour, followed by a Q&A session.
Save time scheduling social media in bulk & work more strategically with premium integrations. Work smarter with robust social automation, auto-pilot publishing, and data driven intelligence. A calendar that will give you more control and even better insight over your team's schedule. Wouldn't life be a whole lot easier if you could just manage multiple social media accounts in one place? In that sense I find CoSchedule blog to be more people friendly; rather than simply publishing as a company you guys do an awesome work. A truly effective promotion strategy looks beyond your brand’s existing audienceA and experiments with distributionA channels that will help your content reach new segments and build relationships with influencers. Although press releases are becoming a more common way for content marketers to drive traffic to their owned media channels, it’s easier said than done. The future of content marketing comes down to three words:A Contextual, Connected and Interactive.

As your audience moves through the different stages of the buyer lifecycle, they are exposed to a mix of content, channels, and devices.A Because of this, it can be difficult to determine which channels have been the most pivotal in affecting sales.
In a multi-channel, multi-touchpoint world, whata€™s the most efficient way to properly credit conversions to channels so that you know how to allocate budget, increase projected revenue and maximize long-term profitability? Learn how to accurately measure your content and channels with our guide to attribution modelling. At its heart, content marketing is about creating an experience for your audience that is emotional, entertaining or educational – not about selling a product.
Earlier this year, Dove Men+Care launched a content campaign that nailed this tenet perfectly. If you arena€™t already planning 2016a€™s content calendar, you may be disappointed with your progress this time next year. In the research report Promoting Your Content Marketing, Content Marketing Institutea€™s Robert Rose shared that 95% of the most effective content marketers have a strategy vs.
Our sample editorial calendarA and step-by-step guide to planning your 2016 content strategy will help you start the year off right.
Amanda Hicken is PR Newswirea€™s senior manager of strategic content and managing editor of Beyond PR.
Hi Amanda, great points!I find building connections, equally important as marketing my content.Thanks for the share. There are about seventy million people on Pinterest; some of whom are either bloggers, companies, brands and different type of businesses. If you’re new to Pinterest, you must be keen to keep improving what you pin and share.
Perhaps the best change we’ve made to our Pinterest engagement of late is to pin more often.
To see exactly which brands have executed Snapchat marketing campaigns, check out our post "50+ Brands Using Snapchat Marketing." Out of these brands, many have achieved Snapchat marketing campaign success by partnering with prominent social media influencers and top Snapchatters. Be fast and memorable - Each brand message is confined within a limited timeframe, so get your point across quickly.
Jeff Bullas, social media guru, lists five key points for integrating Snapchat into your social media strategy. Capture quick moments - Use Snapchat’s fast-paced, time-restricted aesthetic to your advantage by sharing quick, amusing images. Offer rewards and coupons - Engage Snapchat followers and encourage them to purchase by offering exclusive rewards or coupons. Preview new product - Reward your Snapchat followers by offering early previews of upcoming offerings. Inform your customers about special sales and event - Snapchat boasts a fast-paced and engaged community of users. Promote behind the scene footage or photos - Letting your followers see the people behind the great work that your brand is doing does a lot to humanize your company.
Get creative - Creativity is always important, but it becomes vital when your message is limited to 10 seconds. Build a following - Unlike Twitter, Facebook, and blogs, Snapchat does not use hashtags and is less easily searchable. Arbitrarily selecting someone with a large following and asking them to promote your products may result in more harm than good. More than just sheer numbers, the right Instagram influencers for your brand consistently produce high levels of social engagement across their channel. For their latest campaign "Signature Style," Hallmark partnered with several prominent Instagram influencers to share "Signature Style"-inspired looks and draw awareness to their NYFW pop-up shop.
In order to maximize the exposure and reach of your Instagram marketing campaign, plan to publish posts on days and times at which engagement will be high.
These are some of the best tips we’ve learned over the years for making email marketing a success.
When you’re trying to reach a large database of contacts, leads, or prospects, email automation is a lifesaver, allowing you to write and schedule your emails ahead of time. Using contact records to personalize emails or their subject lines with things like first names can turn a boring form email into an interesting and engaging conversation-starter. While it can be tempting to cast the widest net possible, especially if your contact database feels small, your best engagement is likely to happen when your emails are carefully targeted. When you’re finished with your graphic email template don’t just auto-generate a text-only version. If all you care about is opens (and not whether those opens lead to quality engagement or eventual sales) then go for it.
Keep reading, researching, and learning what’s in, what’s out, and what’s new in the email marketing world and incorporating them with the tactics that are already tried and true. If you work in a company, you are going to need to justify this blog to someone eventually. One of the first things you learn in business is that people connect to people, not your brand or a faceless corporation. Follow your customers on social media and pay close attention to what they are talking about. You can use a tool like Mention to monitor broad topics and industry discussion effectively.
Sometimes all you need to do is ask your audience what you could write about that would hold their interest. In order to make your content consumable, you need to make sure it is properly formatted for online use.
If you want your marketing to be any good, you are going to need to do the same. Often times, many marketers may take the more casual approach to blogging and social media scheduling – only posting when they have an idea, or at a moment of inspiration. Basically, it is a place for your to decide what you are going to write, and when you are going to write it. If you are looking for a low-cost variation, we have some free editorial calendar templates that you can download right now. A social sharing schedule is a big part of this, and a powerful tool when combined with a growing email marketing program as outlined above. The biggest challenge may feel like the time (or lack thereof) that you have to get them done, but I hypotheses that it might actually be something entirely different.

Frequency and content will change depending on your blog and audience, but it can be a huge traffic booster.
As the yearA comes to a close, we’re compiling the best practices you need to know for 2016.
HowA consumers make their buyingA decisions and how marketers market are dramatically changing. This article features insights from PR Newswire’s SVP of Marketing Ken Wincko and strategic advisor, analyst and author Rebecca LiebA about how to leverage those three attributes and create revolutionary content. Creating a good promotional strategy for your site to get more people to look at your content seems like a very good point. There are many opportunities to expand your reach and meet your audience on Pinterest, and they come in many unique ways. These are based on the author’s experiment that was carried out to find out what works best on Pinterest. We can go through batches of finding and discovering great content to share with our Pinterest friends, and we can place it into a schedule so that it’s spaced out over a few days. Instead of folks seeing 10 pins all in a row from us about social media tips, these pins can arrive at Pinterest in a queued schedule, over time, to avoid any bursts of content. With that type of engagement, the company is poised to surpass Facebook and YouTube in terms of popularity. In developing your brand’s Snapchat presence, be sure to take a look at the advice offered in the articles listed below. These tips can and should be applied across all marketing channels - but they’re especially important on a platform that relies heavily on engagement and spontaneity, like Snapchat. Some creativity and personality in your company’s Snaps will go a long way in promoting customers’ sense of connection with your brand. These four concepts are excellent motivation and they are important to keep in mind as you familiarize yourself with the space. Think deeply about the time of content that might be useful, interesting, or funny to your followers. Start first by looking for Instagram influencers with a follower audience similar to your brand. To see exactly "How To Measure Social Media Engagement For Influencer Marketing Campaigns," see our downloadable checklist here. These are the types of questions brands need to ask when working with Instagram influencers. According to CoSchedule, the best days to post on Instagram are Mondays and Thursdays with best times between 2 to 3 pm and 8 to 9 PM. With a good system of workflows and automation logic you can nurture leads automatically through almost their whole lifecycle with a single push of a button, saving you time and labor while maximizing your email marketing efforts.
Take advantage of the information that your audience is sharing to get a little more friendly. Break your contacts down into lists segmented by buyer persona, product need, pain point, or any other category that makes sense for your marketing goals and start getting focused. Take the time to review and make sure that what you’ve created makes sense to someone who has opted out of HTML email. A blog can tell your story, share you expertise, and provide you with a human connection to your customers.
The content that you create on your blog (or website) is the hub – it’s the place that will set the tone for your social media messaging. Your audience will get helpful and interesting information, and you will constantly ensure that your content has an audience following along.
It will tell you when to publish a social message, and give you a roadmap for getting your content out there. This month, we have been sharing some first hand accounts of how marketing like this can be used to grow a business, personal blog, or even a marketing agency. Your site can have a lot of useful and insightful content, but a promotional strategy is important to bring more visitors to your site.
Falling under the umbrella of social media marketing, Pinterest has it’s own special notes and best practices.
Nobody wants to open an email and then have to squint, resize, and scroll horizontally just to read what you’re saying. Interesting and eye-catching subject lines are great, but make sure they also provide an honest preview of what a reader can expect to get if they click. Use your blog content as your platform, and let the your social media content flow from there. For her, it might be finding out the questions that her attendants are being asked time and time again. Are there ever any issues with social followers getting “sick” of seeing the same blog post shared multiple times? These help make it an extremely fun and exciting place to test, iterate and add value to those on the network. Millennials, advertisers, publishers, and brands of all industries (from AT&T to Dominos to Conde Nast) have already jumped on board.
Make sure that your hard-won email opens aren’t being sabotaged by a mobile-unfriendly design. Know your audience and the voice and tone you want to maintain when deciding how personalized your emails should be.
It is super important, but it may not be the most important part of your online marketing strategy.
There’s know better way to discover what your customers want to hear than asking the people that know your customers the best.

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