Mental health conditions, such as depression or anxiety, are real, common and treatable, according to Mental Health America. BHcare is planning a variety of free community events in honor of Mental Health Awareness Month including two art shows – May 8 at Blackstone Library in Branford and May 28 at the Valley Social Club in Ansonia and a Mental Health Awareness Month Block Party on May 28 in Ansonia.
Whether you are part of a Fortune 500 corporation, a regional manufacturer, a local distributor, an independent professional service provider, or somewhere in between, marketing is a critical component necessary to increase the value of your business.
For starters, the responsibilities of a Marketing Department vary based on several factors including business size, industry, corporate structure, and more. One of the key activities for a Marketing Department is to integrate an organization’s goals, strengths, channels of distribution, competitive environment, target markets, pricing, core messages, and products into one cohesive document known as the Marketing Strategy. Marketers should spend time listening to their customers (and prospective customers) in order to understand their needs and wants regarding a particular product or service. Learning about, and understanding the competitive landscape is also an important function of the Marketing Department.
Whether it’s customer acquisition campaigns, keep-in-touch programs, new product promotions, retention efforts, or something in between, the Marketing Department should ultimately be responsible for developing new ideas that generate revenue for the company.
It is important that the Marketing Department communicates with all departments inside an organization. Since marketing activities are an investment — an investment in time, money, and effort — they should be monitored and measured against specific concrete goals and objectives. Initially, this might be a lot to digest, but Mosaic will break it down into manageable steps so that it all becomes clear.
Mosaic Marketing Team has developed best practices for how we engage and work with clients, and we will become part of your marketing team in an organized, calm, focused and non-disruptive manner. We communicate with you, and your employees, so that you never feel left out of the loop or out of control with what’s going on. Existing businesses can use a SWOT analysis, at any time, to assess a changing environment and respond proactively. How to Conduct a SWOT Analysis To get the most complete, objective results, a SWOT analysis is best conducted by a group of people with different perspectives and stakes in your company.
Once you are finished brainstorming, create a final, prioritized version of your SWOT analysis, listing the factors in each category in order from highest priority at the top to lowest priority at the bottom. Strengths (internal, positive factors) Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your control. Positive attributes of people, such as knowledge, background, education, credentials, network, reputation, or skills. Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, or technology. What other positive aspects, internal to your business, add value or offer you a competitive advantage?
Weaknesses (internal, negative factors) Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage. You need to enhance these areas in order to compete with your best competitor. What factors that are within your control detract from your ability to obtain or maintain a competitive edge? What areas need improvement to accomplish your objectives or compete with your strongest competitor?
Has there been recent market growth or have there been other changes in the market the create an opportunity? Threats (external, negative factors) Threats include external factors beyond your control that could place your strategy, or the business itself, at risk. You have no control over these, but you may benefit by having contingency plans to address them if they should occur. Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits?
Has there been a significant change in supplier prices or the availability of raw materials? What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales?
Has a new product or technology been introduced that makes your products, equipment, or services obsolete? We make indoor and outdoor custom banner signs of all types for a variety of promotional purposes including sales and special events, product identification, school banners, church banners, sporting event banners, sponsor banners, trade show banners, and directional banners. We have synthetic banner materials that are great for indoor use, a wide range of fabric banner options as well as many options for mesh banners and a selection of environmentally friendly banner materials as well.
Reinforced Vinyl Reinforced vinyl is a standard for outdoor banners, as the scrim reinforcement gives them excellent tear strength, but they are also popular indoors. Fabrics Our fabrics are all direct printed with either water based or solvent based inks, and are specially designed for that purpose.
Mosaic Signage is a Sign Company can provide for you the best quality signage out there for prices you can’t beat!
Sales Analysis and Forecast spreadsheet is a complete and ready to use tool to keep track, analyze and forecast your company’s sales.
You just need to keep a log of the sales data in the Input section or copy and paste it from already existing data record. The data is automatically picked up by the tool and populates various analyses and updates colorful graphs. 2.Trend Analysis worksheet predicts future sales along a linear trend based on existing values (your companies historical sales).
3.Benchmark worksheet allows you to analyze actual sales versus your established Benchmark. Your company’s snapshot of the actual performance is conveniently located at the top of the worksheet to give you quick reference of vital data. Trend Analysis worksheet automatically predicts future sales values based on your companies historical sales trends. Benchmark Analysis worksheet allows you to compare your actual sales data as it comes in against your established benchmark or goal. Monthly Actual Analysis worksheet analyzes monthly performance for each year, provides averages and percentage growth data. Product DescriptionSales Analysis and Forecast spreadsheet is a complete and ready to use tool to keep track, analyze and forecast your company’s sales. Printable Word's Templates, Resumes Templates, Certificate Templates, Rental Agreements and Legal Forms. SWOT analysis an important business tool that identifies strengths, weaknesses, opportunities and strengths of a project or a business. An SWOT analysis example is a scientific method used by business or individuals to properly evaluate the strength & weakness of projects.
However, this is a familiar technique which also known as a structured planning or as a whole method of evaluation. Competitive Analysis Template A competitive analysis tells us the strengths and weaknesses of all competitors with respect to our business.


This entry was tagged SWOT Analysis Design, SWOT Analysis Example, SWOT Analysis Format, SWOT analysis Forms by Jake. 16 new construction homes closed in September through our MLS but this does not reflect an accurate picture of new home sales since so many are custom or are purchased directly from the builders and therefore never enter the MLS. 45.5% of Lake Norman’s September single family home sales were under $400,000 which was down 10% from last month’s.
The number of Active Listings today in Lake Norman is a substantial 10% lower than last year’s. Under Contract Show (conditional sales), are down 18% versus this time last year.These are homes that just went under contract (have an accepted offer) and still have financial and inspection contingencies. The stand out price ranges in September in all of Lake Norman were the $400,000, $600,000’s, $700,000’s, and to a lesser degree properties over$900,000’s. As goes our trade-up and luxury market so goes our waterfront housing market for the most part.
I love this chart of our sales by month since 2005 as it really gives us a good sense of where we are today and where we have been over the past 11 years. Lake Norman’s inventory of active listings remains low with only 6.2 months of supply which puts pressure on demand. The number of distressed homes for sale remain so low that they are truly irrelevant and did not play any perceptible role in our Lake Norman housing market. New construction is definitely back. Custom and smaller groups of spec homes are popping up all over Lake Norman.
New listings that are in good condition and in desirable locations are selling within days of hitting the MLS. I have personally experienced a marked increase in the number of calls from buyers from out-of-state planning to move to Lake Norman since the early January.Because sales and prices are up in many states that feed relocating buyers to our Lake Norman area, more homeowners are able to sell and move now than in the past 5 years.
Lake Norman’s low inventory is comprised of a lot of stale inventory so while it helps demand it is also hurting sales volume. While improving, our waterfront and luxury price ranges are still very much in a buyer’s market.
Lake Norman home prices are increasing in a rather inconsistent pattern and in different locations and price ranges. While easing a bit, strict loan standards are still making it more difficult of buyers to qualify despite some easing and modifications. Finding the perfect home has become more difficult because much of the older inventory has been picked over.
No matter how hard I try to provide you with the most accurate and insightful data, it is critical to know your own niche because there are so many variables in the Lake Norman housing market. Final thoughts: Officially we are now past the strongest selling season for Lake Norman homes. If you have never conducted a SWOT analysis, or feel you have not benefited from one in the past, we now offer a Free SWOT Analysis that will uncover the information you need to plan properly, and give you the best chance for success. Our process will force you to dive deep and uncover vital information that your marketing department and advertising agency can use to formulate a plan that properly engages your target market and identifies the best media to reach them. Every gift to participating nonprofit organizations will be amplified with matching funds provided by The Community Foundation for Greater New Haven, the Valley Community Foundation and other generous community sponsors. About one in five American adults will have a mental health condition in any given year, but only 41 percent of them will seek services. About 10 percent of the American adult population will have a mood disorder, such as bipolar or depression. In 2014, there were an estimated 46 million adults (age 18 or older) in the US with a mental illness. Over 31 Million adults (13.7% of the population) receive mental health services during the past 12 months. Serious mental illnesses include: major depression, schizophrenia, bipolar disorder, obsessive compulsive disorder (OCD), panic disorder, post-traumatic stress disorder (PTSD), and borderline personality disorder.
Every year, as many as 10 million Americans who have serious mental illnesses don’t receive adequate treatment.
Between 70% and 90% of people with mental illnesses experience a significant reduction of symptoms and an improved quality of life, with proper care and treatment.
Take a look at your Marketing Department…how many of the 9 activities below do they handle? To complicate the matter, a Marketing Department’s role will undoubtedly be different for organizations where the department is considered to be a “cost center” vs.
They are not listed in any particular order, as they all should be accomplished if an organization wants to grow the value of its business. As part of the strategy, the Marketing Department should also develop the list of tactical ideas such as direct mail, print advertising, Pay Per Click Campaign (PPC) and Search Engine Optimization (SEO) that will enable the organization to communicate its message to customers and prospects.
Soliciting thoughts and input from internal stakeholders such as Sales and Customer Service is also appropriate, as these departments are typically closest to the customer. Marketers should be the “go to people” within an organization to answer the following types of questions: Who is the competition (both direct and indirect)?
Furthermore, the Marketing Department is responsible for ensuring that messages and images are delivered consistently, by every member of the organization. This does not mean that the Marketers have to come up with every idea on their own; however, they need to identify, cultivate, and work with others (see point #4) to execute programs that will create revenue.
Since any employee (regardless of position) can support (or damage) a brand, value proposition or even specific program initiatives, the Marketing Department needs to take responsibility for disseminating information throughout the organization (this includes internal education and training when appropriate). Therefore, Marketing Departments should be responsible for estimating the anticipated expenditures associated with marketing activities. Marketing Departments should constantly ask themselves…”What’s my expected return?” Answering this simple, yet often overlooked question will result in better, more accountable decisions. In fact, I recommend conducting a strategy review meeting at least once a year that begins with a SWOT analysis.
There is no “one size fits all” plan for your business, and thinking about your new business in terms of its unique “SWOTs” will put you on the right track right away, and save you from a lot of headaches later on. Questions to Ask During a SWOT Analysis I’ve compiled some questions below to help you develop each section of your SWOT analysis.
Our high quality printing combined with our huge variety of banner materials means we can produce custom banners to suit any application. While vinyl banners make many people think of low-end products, there are a huge range of vinyl banner materials, from low end to high end.
Well, this analysis will help the analyst to not only evaluate the strength, weakness, but also find out the opportunities, threats & damages involved in the project. After a really promising July but an abysmal August, our sales in both the trade-up price ranges of $600,000-900,000 and the $1 million+ luxury market seem to have returned to reasonable numbers relatively speaking. They come from the Carolina Multiple Listing Service and will not include sales that took place outside of our MLS.** I adjust past months when I do the monthly update as a few more sales are usually input late by agents.


Builders are telling me that they could built twice as many as they are if it weren’t for the shortage of qualified labor. At the same time, according to economists, home prices in the entire US are expected to rise about 5%. Buyers who want perfection can’t wait too long to make decisions about new listings because the good homes and lots are selling very quickly.
A bargain that has incurable issues that will make it difficult to resale, really isn’t a bargain at all.
And by 2020, major depressive illness will be the leading cause of disability in the world for women and children.
If something is missing, it is a sure sign that your marketing efforts are not as effective as they could be; therefore, your company is leaving money and valuable resources on the table.
A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats. Moreover, the SWOT analysis process is an opportunity to bring your team together and encourage their participation in and adherence to your company’s resulting strategy. There are certainly other questions you could ask; these are just meant to get you started.
We offer a large selection of reinforced vinyl banner materials in various weights and finishes including some that can be printed on both sides that popular for both indoor and outdoor use. The descriptions for each material will give you an idea of the qualities and uses that each material is designed for.  All our custom banner printing is full color, which means that you can use any number of colors for your banner without it changing the cost. Using mesh you can have printed wall panels that enclose your booth space without blocking the view in our out of your space. By this approach, you take information from the environmental analysis of the business then set out all information in internal issues that are strengths and weaknesses and external issues that are opportunities and threats.
No doubt, sample SWOT analysis may serve as a significant tool that will clearly identify the factors, whether business is going well or doing worst. If we presume we are on track to match October 2013 sales that would be only 104 compared to October 2014’s 166. Within specific price ranges, however, there are swings from a buyer’s market to balanced to a seller’s market.
This number would indicate that our October closed sales will drop compared to last year’s and possibly November’s will as well. As of today we have 73 waterfront properties under contract and our months of supply based on the September sales is 7.8. If you’ve had trouble sleeping lately, if you’ve been experiencing racing thoughts, or if you’re just curious, take the mental health screenings and discuss the results with a care provider.
Strengths and weaknesses are internal to the company (think: reputation, patents, location). A SWOT analysis is typically conducted using a four-square SWOT analysis template, but you could also just make a list for each category.
Once the SWOT analysis is completed, it tells what the company should do to achieve its objectives and how it can deal with the proposed threats to the company.
Once the whole procedure of SWOT analysis has been completed the individual can come to realize that what company should do to achieve its objectives or what company just needs to stop. As part of this, an SWOT analysis template will also boost the company to minimize the deter threats.
Whether this is a serious downward trend or just a blip on the radar screen remains to be seen. Lake Norman is not alone as throughout the country economists have noted the low inventory of active listings and how this is impacting sales volumes. Clearly we are not going to reach last year’s numbers in October and perhaps November as well. In reality our slowdown has been in the lower price ranges while our higher price ranges are holding steady.
We are still out performing 2014 handily but how will the next several months impact the annual numbers?  As the numbers above indicate, there is no doubt that we are in for a slowdown but for how long and how low remains to be seen. Our inventory of active listings is insanely low (11% below last year’s) which will also serve as another challenge to the rest of 2015 sales. I have been showing waterfronts in all price ranges and I am noticing quite a bit of activity especially on new listings.  While the inventory looks a bit high by the numbers, the selection of good waterfront homes in more affordable price ranges is quite limited.
With bargains gone and sales up now is the time to act VERY quickly when you find a home that suits you. Opportunities and threats are external (think: suppliers, competitors, prices)—they are out there in the market, happening whether you like it or not.
I recommend holding a brainstorming session to identify the factors in each of the four categories. If there is a silver lining  it is that after October our sales in 2014 dropped significantly so there is a chance we can pull out ahead of  last year again in November and December.
I have 3 waterfront lot contracts right now where my buyers ended up deciding to build because they couldn’t find a home they liked. I have out-of-state buyers who have their “favorites” list planned for their visits only to see a good number of them going under contract before they have a chance to see them.
If you are looking in a “HOT” neighborhood and price range be prepared to make an offer quickly. These numbers are a vast improvement over the past few month so put this in the good column! Unfortunately, it has been trending downward in the last few months and is now looking rather feeble. These are new times so make sure you know what is happening right now in your market niche! While your perfect home might come along, don’t wait too long and don’t dismiss a property if it isn’t perfect. Prioritize: Location, quality and depth of water (if waterfront buyer), lot and floor plan. Then, to determine a realistic price,use VERY RECENT comparable sales in your specific market niche. The selection may not be great but with interest rates near all time lows and prices low but rising it is still a great time to buy.




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