Even though Emirates is generally very well regarded for their premium cabin products, their business class product on the 777 is actually pretty underwhelming. Emirates’ A380s have a more competitive business class product, which is in a staggered configuration with direct aisle access from every seat. Per a press release, Emirates will reveal their new 777 business class seat at ITB Berlin (one of the world’s leading travel trade shows), which takes place March 9-13, 2016.
Emirates is in many ways an innovator in the airline industry, so what great product can we expect from them?
Emirates will retain its current seat layout of 2-3-2 across its Boeing 777 Business Class cabins, as well the total number of Business Class seats per aircraft at 42. Based on the fact that they’re keeping the same exact configuration and number of seats, it sounds like they may be doing more of a refresh of the seats, rather than actually installing new ones. But instead it sounds like Emirates may be going with something very similar to what they have now. The design and shape of Emirates’ new Business Class seat was inspired by the interior of a modern sports car, captured in the diamond stitch pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel. Retaining many of the most popular features of the current Business Class seat on Emirates’ Boeing 777s, the updated seat layout and additional amenities feature a conveniently located mini-bar, one of the industry’s largest personal TV screens at 23 inches, and the latest touchscreen controller for the seat and award-winning ice inflight entertainment system. At least it sounds like the new seat will be fully flat, and it does have more pitch than the current seat. At the same time, the fact that Emirates focuses almost exclusively on the finishes when discussing the product doesn’t make me especially optimistic. Hopefully they would have a reverse herringbone product, but by the looks of it, an Oman 787 style product may be in store.
Emirates may also simply just go with what Korean Air currently has on their 777-200s, which isn’t good. The only fully flat 72″ product I know of straight way that is BA Club World, at least it would better than BA B777 2-4-2. I flew Emerates business in the 777 and it was the most underwhelming experience I have ever had and that was 6 years ago in the same configuration. I generally find the emirates soft n hard product of a superior standard unlike qantas as an example. The staff are very proactive and the check in and lounge experience and limousine service to boot is above expectation of most j products out there. And when people ask who you flying saying emirates always arouses people’s conversation. Unfortunately the only thing i despise about the emirates experience is the hideous business class lounge arrangement in dubai, omg its just plain revolting.
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All newly delivered Boeing 777s after the arrival of the first aircraft in November will have these new seats on-board.
In theory the 2-3-2 configuration could be maintained while installing the Apex Suite (shown above for Oman Air).
We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” said Sir Tim Clark, President, Emirates Airline. Designed with enhanced customer comfort in mind, the new seat has a pitch of 72 inches and can be electrically moved into a fully flat sleeping position at 180 degrees.
On one hand that leads me to believe that they may be going with the Apex Suite, since that’s roughly the pitch it has, and on a 777 such a product would be in a 2-3-2 configuration. Whatever it is, it’s long overdue for the 777, which has a sub-par product for a leading airline.
He travels about 400,000 miles a year, primarily using miles and points to fund his first class experiences. The number of seats will remain the same, the configuration will remain the same, and there’s information about some aspects of the seat.


With products such as the new business class cross continent like on virgin Australia domestic I recently flew, they clearly need to up the game. But Australian Business Traveller reported earlier that the seats will have direct-aisle access. Your customers get impressed by seeing your product and services which is displayed beautifully and creatively. Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
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Still, if Emirates is still going to have 42 business class seats, the size of the business class cabin will increase significantly, which I doubt Emirates is willing to do (since it would come at the expense of economy seats).
I too was confused about what they claim on the website, but it was clarified when I checked the seats onboard in person.. Also, a good design compels your website visitors to explore your website further and much deeper.
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