As a marketing management consultant, and a data-driven strategist, it’s easy to get caught up writing posts about all the challenges marketers are facing.
However for this post, I want to change tack, and look at some of the inspirational people, processes, statistics, and creative campaigns that I’ve come across this year. This is a cool marketing campaign that Sprite created, through Coca-Cola Brazil’s agency, CUBOCC, targeting GenZ’s. To the extent of giving staff $2,000 to satisfy guest’s needs rather than having to fill out paperwork and expense forms. Well I can’t mention their name, however I was pleased to come across Australia’s best digital marketer this year. Not only had the manager pulled all relevant data sources together into a single customer view data platform, but they also have a robust customer segmentation model, have been identifying profitable segment shifts, and have been able to implement marketing automation and other behavioural targeting tools to deliver value throughout customer journeys. Whist most marketers are talking about it, this leader was humble enough to say that they were struggling with it a few years ago but have successfully transformed and aligned the moons this year.
I’ll simply let you watch the video that has now had almost 5M views, millions more social shares, and a whopping 42:1 positive rating. And the winner is… no, not Uber… but a new App technology that I came across called Shareable Apps by an Australian company called Amplifier. They’ve built the system in a proprietary graphical platform called AdapptrTM which allows apps to reach more people. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer.
To win in sales, you need to engage in the best marketing ideas that will attract ideal clientele.
According to Madwire Media, “Small businesses are obviously interested in growing their companies, but what the survey suggests is that owners are not recognizing the immense value behind developing targeted inbound marketing campaigns.
The good news is that all 9 of these best marketing ideas can be accomplished with relative ease and with no or very little cost. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing is different in the OpenERP world You dont sell the same as proprietary ERP integrators: you sell services, not code. Why releasing your modules to the publicCounter-intuitive at first, but more effective business-wisebecause otherwise: Nobody knows you have a great module.
To get started with your mobile marketing campaign, you’ve got to really know your target demographic on a personal level. If you are an appointment-based industry, then use mobile marketing as a way of reminding people about upcoming appointments or update them to new services, discounts, or opportunities that have developed since signing up. Instant feedback allows you to quickly fix problems or respond to a potentially negative situation.
Mobile based social media campaigns can help people get involved with your brand in fun ways.
Everyone loves a good deal, so auction items through SMS text can help you break into the mobile marketing arena quickly and easily. QR codes are great because you can send people to a specific location once they scan the code.
Hosting a special event helps your loyal customers feel appreciated and organizing it through your mobile marketing platform can help to enhance the efforts that you’ve had. Sometimes old school mobile marketing is just as effective, especially when you incorporate these additional ideas. Disney characters surprised unsuspecting shoppers earlier this year to bring out their ‘Disney side’. With an eye for discovering greater marketing value and a love for listening to what customers are really saying about a brand. Moreover, it is important that these ideas can be implemented in a short period of time and with minimal expense.


While improving websites is essential to Internet marketing, there are ways to incorporate customer loyalty and other marketing points through Internet-based campaigns that are proven to drive phenomenal results. Write A Simple, But Effective Marketing Plan – This is where 98% of the businesses I interview or coach fall down. Create A Fully Optimized LinkedIn Profile – A well crafted LinkedIn profile can become your 2nd website. Email Is Your Best Digital Outreach – Start your email list as soon as possible and get a weekly newsletter or announcement our each week.
Ask For Referrals – We all know word-of-mouth marketing is the most effective of all. Facebook Ads – This is a very effective way to reach specific types of individuals within any determined geo location. As your income increases, you can now take these actions to an even more professional level, even delegating them to hired professionals or staff. Edwin has been featured in Entrepreneur, Social Media Today and other national media outlets. You need an R&D budget superior to the rest of the world or the community will do better. People have relationships with their technology that will only become enhanced as wearable tech becomes more prevalent.
Redbox offers customers specific discounts at least once per month and has periods of daily discounts for value and that’s the platform you can copy to benefit as well. This can help to start a new sales cycle or help guide people through your sales funnel effectively. Thanks to voting and polling that can be done through SMS texts, you can get this feedback and react to time-sensitive needs. By holding a contest that requires a text to be sent, you’ll give people the chance to win something valuable just by opting into your marketing campaign. Offer some valuable products that won’t break your bank if they go for a low price and have people bid on them through their mobile device. Whether it’s industry statistics, coupons for your store, or just access to informative blog posts, the more value you provide through your app, the better the response will often be.
These are extremely cheap to develop and can be posted everywhere, from an advertising poster to an email. You can even offer discounts to people who publish photos of themselves at the party or show them using your merchandise. Allow your mobile discounts and coupons to be shared and encourage sharing by offering stronger discounts to those who are willing to become your ambassadors. Get people out there, offer low-cost giveaways that people will love, and use your street team to generate locally-based texts to start getting the attention of your targeted demographic.
Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. Anton has helped take global and local businesses including Microsoft, Nestle, P&G, Gloria Jean's, Foxtel and American Express amongst others to the next level. The hardest action to take, particularly for start-ups and those strapped for cash, is to listen and to give. This may seem like a needless exercise, but let me pose this question to you: How can you implement your best marketing ideas if you are not coordinated with yourself? Ideally, you want to send valuable information, like a blog post, a case study, an ebook or such.
It costs less, generates great clients and factually, puts us in front of the best clients.
You can begin with a very limited budget, and as the income starts to build up, so can the financial budget committed to your marketing campaign. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990?s.


Free feedbacks, free bug reports, free improvements – lowers the costs, you can leverage it with your customers + sales opportunity. Mobile devices go everywhere, access everything, and are used for shopping more now than ever. There must be trust for someone to give you instant access to a device that has become a part of them as a person. Have customers text you a start it up, offer them a discount for their efforts, and you’ll have a way to stay in contact with your customer base. It’s also a great way for people to interact with your brand if you create fun polls about industry trends. You can have people text pictures, sometimes called MMS, with specific products in their pictures that can be used for future marketing efforts too. As long as someone has an active Bluetooth near your transmitter, they’ll receive your specific information just by being in range. Some pay-per-bid sites do this for reverse auctions, but if you do a traditional auction for free, you’ll likely get a better community response.
Make sure your site can recognize a mobile user and alter the display of the site to meet their needs efficiently. It eliminates the need to remember a phone number or website address because it can be scanned and saved for later.
You can even create an elite team that gives people VIP status through purchases or mobile interactions. Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget. You can include keywords so as to be found by those looking for your services, as well as adding reviews, videos, links to your website and much more. This can be a proactive source of new business, versus the common idea that it happens when it happens. Be sure to add all your key company data, such as your address, phone number, photos, videos and all the services that you offer. I suggest you take your best web content and turn into a brochure or marketing slick that can be left behind after an interview.
Don’t forget people get convinced on a product before buying services: communicate mostly on the product, not on your services.
If you have customers who have multiple check-ins, you can create a loyalty program around their efforts because earning discounts is almost as good as receiving them for free. Discounts, advertisements, or product specific information like a menu is all possible with this technology.
If an iPhone has to load your full website and then the user must zoom into the site just to read the info, that’s enough hassle to stop a mobile transaction from happening right there.
By being a little cleverer and more unpredictable, you challenge consumers who desire some fun in their products. In fact, some of my best marketing plans have been typed on a single piece of paper, two-sided. There are retired writers looking for extra work, as well as students at your local college. Often, you can get others to write guest blog posts and they will do it for free so as to gain exposure for themselves for what they offer.
One great blog article can be repurposed into a YouTube video, a podcast, a brochure and even a Slideshare presentation. Help them as best as you can and if you are genuine in your concern, they will see it and want to do business with you.



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