Adweek may have chosen American Greetings’ “World’s Toughest Job” campaign as their ode to hard-working mothers, but P&G’s Sochi Olympics ad tops the competition.
Here, mothers pick up their children countless times: when they’re learning to walk, skate, snowboard and ski.
When Budweiser started the year debuting “Puppy Love” at the Superbowl, they set the bar pretty high regarding adorable dog commercials.
Lindsey Vonn, Sloane Stephens and Gisele Bundchen are just three of the spokesmodels chosen for Under Armour’s 2014 campaign to empower female athletes. In this commercial, American Ballet Theatre soloist Misty Copeland dances over the words she heard in rejection letters and criticisms from her youth. If penguins are your thing (check), the holidays make you smile (check) and the whole falling in love bit gets you all warm and fuzzy (triple check), you’ll swoon for John Lewis’ newest ad. The video aims to show that war, like the one raging in Syria, tears apart the lives of children. The 13-year-old Mo’ne Davis bumped Kobe Bryant, NBA MVP, off the national cover of Sports Illustrated.
Join the Carhoots Community & Win a Supercar Driving Experience!We'll keep you up to date with the very best viral luxury supercar news and content from Carhoots and our friends around the web! Late last week, before we all forgot about the NFL’s domestic violence problem and started focusing on its child abuse problem, a very shocking photoshopped CoverGirl NFL ad depicting a model with a black eye vent viral.
As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. You see, actual female NFL fans are probably going to be relatively forgiving for your leniency toward the NFL.
With how often each of us are online or using our mobile phones, you would think that print advertising is an antiquated artwork that no one pays real attention to.
Via BoredPanda The next time you need to waste some time at a doctor's office, don't just read the junk articles in the magazines.
This week The Drum has been taking stock of the past twelve months and awarding its New Year Honours to agencies, people and brands. Directed by Juan Cabral of Cadbury Gorilla fame, the 90-second spot opened with a woman waking up on a bed high within the clouds. A devilishly clever piece of work and a rare example of an interactive experience you want to participate with and, most importantly, share. After seven years of research, the brand’s innovation incubator created the app with augmented reality technology borrowed from the gaming industry.Thanks to a facial mapping system, the app can capture 64 facial data points and 100 different expressions, allowing users to try products in real-time using their phone or tablet as a virtual mirror. Best viral campaign: Samsung ‘Oscar Selfie’In March last year Samsung inked a deal to sponsor celebrity selfies at the Oscars, which included having its Galaxy smartphone integrated into the show. The best plug came when Host Ellen DeGeneres and a crew of A-listers, including Brad Pitt and Meryl Streep, lit up Twitter with a selfie that almost broke the microblogging site – taken on the brand’s Galaxy Note tablet.
Best use of Tinder: Immigrant Council of Ireland ‘Campaign Against Sex Trafficking’It was only a matter of time before Tinder played host to a campaign, and eightytwenty’s work for the Immigration Council of Ireland was one of the first global ads on the controversial dating app. The agency created several fake profiles on the app which told the stories of victims of trafficking. Best tech innovation: Nivea ‘Sun Band’‘Wearables’ may have taken the buzzword crown in 2014, but amidst all of the hype, FCB Brazil managed to produce a genuinely innovative and useful wearable for Nivea.

The ‘Sun Band’ campaign consisted of a magazine ad which contained a strip that could be torn out and turned into a tracker bracelet for kids.
As well as alleviating the anxiety of beach-going parents, the cross-platform creative proved that marrying print and digital can be effective. The controversial ‘Lego: Everything is Not Awesome’ video was part of Greenpeace’s campaign urging Lego to cease its endorsement of Shell.
The film by London creative agency Don’t Panic focuses on an Arctic Lego scene, complete with Shell oilrig, which is flooded with an insidious creep of oil from a spill. The stunt, crafted by AMV BBDO, saw a typical London bus stop use digital technology to create the illusion of a see-through display, which showed an array of incredible scenarios unfold on the street. Robinsons Orange Squash is a staple of British childhood but when Robinsons decided to go after the 25-34 year-old market it shook up the stalwart of the FMCG scene with the introduction of Squash’d. Sold in handy (quite literally, they fit in the palm of your hand) packs instead of one litre bottles, Squash’d targeted those on the move and demonstrated that parent company Britvic really did mean business with its plans to open up new opportunities for growth. Most controversial ad: Sainsbury’s ChristmasThere is no denying that advertisers pulled out all the stops for Christmas 2014 and little over a week after Monty the Penguin stole our hearts for John Lewis, Sainsbury’s swooped in with a World War One-themed epic that divided the nation.
Devised by AMV BBDO, the campaign was hailed as ‘cynical’ and ‘wonderful’ in equal measure and while the emotional depth of Sainsbury’s recreation of the 1914 Christmas Truce – when rival soldiers laid down their weapons to play football – or the quality of the creative was never in question, what made people uncomfortable was whether or not using such a poignant narrative to shift mince pies was all a bit tasteless. Launched in October the campaign was the brainchild of Adam&EveDDB and saw Maya explore a busy urban environment – shop windows, escalators, Piccadilly Circus –and all its wonders. And while the TV ad was slightly confusing, the print campaign, in which Maya stared wistfully into the middle distance beside a series of vaguely SSE-themed backdrops, was nothing short of baffling and made absolutely no sense without prior knowledge of the TV commercial. Opinion Does Oculus Rift give Facebook – and its advertisers – a window into our emotions? Moms are there to ice bruises and warm up frozen feet; to heal broken bones and quell tears.
But when she moves on stage, a decade after finding success, her body combines so much power and grace, it’s intoxicating. Here, a present-day Calvin watches his penguin-slash-best-friend Monty long for another companion. A man walks around performing kind acts for his neighbors – leaving bananas on an old woman’s doorknob, donating money to a homeless child’s education, feeding a stray dog – while expecting nothing tangible in return. As it flashes forward over a year, we see the baby growing up and wreaking havoc on everything in sight. At first, the father begins to scream – but it’s only with overwhelming love for their burgeoning family. She offers up the gift to her grandmother, alongside pictures of her and her beau in their youth, for a throwback that reminds you what love is all about. In the first second, a little girl celebrates her birthday by blowing out the candles on her cake. Rewards increase engagement and purchase intent, and 84 percent of mobile users say they prefer mobile rewards over ads. Simply enter your email and we'll also enter you into our monthly Supercar Driving Experience Giveaway!
So the photoshopped ad, if not construed as explicitly critical of CoverGirl, at the very least raised questions as to why the makeup giant hadn’t spoken out about the damning evidence against the NFL with respect to the Ray Rice domestic abuse scandal.

Set against an excerpt from Shakespeare’s ‘The Tempest’, the Mother London creative sees the advert’s star take a cinematic tumble through the clouds – and past numerous Ikea beds – to land safely in her own bed. Promoting the car manufacturer’s new sporty Civic Type R, the Wieden+Kennedy London creative seamlessly merged the two sides of the Honda Civic with the story of a man who leads a double life – father by day and undercover cop by night. The star-studded photo scored 32.8m impressions within 24 hours and became the most shared tweet in history, with over 3m retweets to date.
Users initially saw images of attractive women, which when swiped exposed more images of models with cuts and bruises.?The final image was a message urging users to consider the issues faced by women affected by trafficking.
An accompanying app, Nivea Protege, linked to the device and let parents set a distance that their child could roam before an alarm was triggered.
Finishing with the line ‘Shell is polluting our kids’ imaginations’, the ad hammered home the far-reaching repercussions of oil drilling. While the product, packaging and everything that comes with it is groundbreaking in itself, the viral campaign promoting Squash’d from Iris and Oscar-winning VFX shop Framestore helped the new comer gain traction at lightning speed in cramped marketplace.
Dressed up as pretty pink princesses and cursing up a storm, they list off the most shocking – or depressing, depending on which side of the fence you stand on – facts about the gender gap. And when their kids grow up and find their own legs to stand on, mothers are there to celebrate the wins. Press play the first time to watch his dreams come true, and press play the next dozen times to keep that happy feeling alive. Instead, he receives an outpouring of love from the community and the chance to watch his good deeds flourish.
She pitches at 70 miles per hour; in her words, “that’s throwing like a girl!” And now, she’s a role model to athletes – boys and girls – everywhere.
In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence. Shot in perfect sync ‘The Other Side’ enabled viewers to switch between the two narratives and explore the Civic’s light and dark sides with the touch of a button. The campaign had a massive impact and in October the Danish toy company announced that it would not renew its longstanding partnership with the oil major, removing Shell’s logo from its bricks.
It isn’t a terrifying warning filled with statistics and bloody messages; it shows the family that waits for you at home.
In this heartwarming ad, which aired during Game 1 of this year’s Giants-Royals World Series, Mo’ne tells her story, her hopes, her dreams. This time, we have something for everyone: animal lovers, gamers, comedians and fashionistas.
This is an sensationally mesmerising car commercial that illustrates the innovation that permeates not just through Honda cars, but the Honda brand as a whole. They are seriously impressive, even though they are completely static (unlike most of the ads we see online).
And of […]10 Brilliant October Ads – Plus 1 You Have to See to Believe It’s my favorite time again, when I get to round up the best viral ads of the month so you don’t have to.

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