Surely Big Pharma corporations are spending their cash on research ‘for the cure’ and finding ways to implement life-saving ingredients into their next formula, right? When we put this spending into perspective, it’s much easier to see how Big Pharma pushes drugs on the public that are absolutely riddled with side effects and still somehow manages to make a massive profit. Details Join our daily newsletter for breaking news, special articles, personal messages from Alex, exclusive store deals, and more. PollPOLLSWill there eventually be “trans” bathrooms in all public and business establishments? Big food companies and their highly-paid advertising agencies are aggressively lobbying the government to kill the federal Interagency Working Group's newly-proposed children's food marketing guidelines that aim to promote more healthful foods.
In comments to the Federal Trade Commission, food companies called these voluntary guidelines "irredeemable," "counterproductive," "unnecessary" and "monumentally flawed." They're promoting their own weaker set of guidelines instead AND trumpeting a bogus study that predicts economic disaster if these proposed standards - which are voluntary - are adopted. EWG has joined forces with the Center for Science in the Public Interest to ask the chief executive officers of large food manufacturers to stop their attacks.
Use the form below to tell these companies you want healthier food, not junk marketing for your kids. As a customer and supporter of EWG, I'm disappointed that your company, as a member of the Grocery Manufacturers Association, has been lobbying aggressively to kill the federal Interagency Working Group's proposed voluntary guidelines on food marketing to children.
It's shameful that many companies have been misleading members of Congress and their staffs by falsely claiming that the proposed voluntary guidelines amount to a "ban" and "regulations." Truth is, they are purely voluntary. I understand you have concerns about the details of the proposed guidelines, but the federal government has provided an opportunity for public comment for companies, parents, health professionals and others. I urge you to work with the Interagency Working Group on Food Marketed to Children - not against it. Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [PDF]. Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. This set of satirical, funny-because-it’s-true org charts for big tech companies has been doing the internet rounds for the past couple of days.
This weekend, someone showed me the org charts and asked me how true-to-life the Microsoft org chart was.
As an ex-Microsoftee of a few years (years both there and since leaving) this is pretty good. I know this is an older article, but I have to add to the Microsoft (Most Intelligent Consumers Realize Our Software Only Fools Teenagers) Org Chart.
In the last few years we've recognized that a startup is not a smaller version of a large company.
There's been lots written about how companies need to be more innovative, but very little on what stops them from doing so. Companies looking to be innovative face a conundrum: Every policy and procedure that makes a them efficient execution machines stifles innovation. This first post will describe some of the structural problems companies have; follow-on posts will offer some solutions.

Facing continuous disruption from globalization, China, the Internet, the diminished power of brands, changing workforce, etc., existing enterprises are establishing corporate innovation groups. But paradoxically, in spite of all their seemingly endless resources, innovation inside of an existing company is much harder than inside a startup. We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. A company is a permanent organization designed to execute a repeatable and scalable business model.
Once you understand that existing companies are designed to execute then you can see why they have a hard time with continuous and disruptive innovation. Every large company, whether it can articulate it or not, is executing a proven business model(s).
Somewhere in the dim past of the company, it, too, was a startup searching for a business model. It's worth looking at the tools companies have to support successful execution and explain why these same execution policies and processes have become impediments and are antithetical to continuous innovation.
In the 20th century business schools and consulting firms developed an amazing management stack to assist companies to execute. For example, the Boston Consulting Group 2 x 2 growth-share matrix was an easy to understand strategy tool - a market selection matrix for companies looking for growth opportunities. Strategy Maps are a visualization tool to translate strategy into specific actions and objectives, and to measure the progress of how the strategy gets implemented. Product management tools like Stage-Gate® emerged to systematically manage Waterfall product development. Once the business model is known, the company organizes around that goal and measures efforts to reach the goal, and seeks the most efficient ways to reach the goal.
Paradoxically, these very KPIs and processes, which make companies efficient, are the root cause of corporations' inability to be agile, responsive innovators.
Finance The goals for public companies are driven primarily by financial Key Performance Indicators (KPI's). HR Process Historically Human Resources was responsible for recruiting, retaining and removing employees to execute known business functions with known job spec's. The conundrum is that every policy and procedure that makes a company and efficient execution machine stifles innovation. While companies intellectually understand innovation, they don't really know how to build innovation into their culture, or how to measure its progress. It may be that the current attempts to build corporate innovation are starting at the wrong end of the problem. Corporations that want to build continuous innovation realize that innovation happens not by exception but as integral to all parts of the corporation. To do so they will realize that a company needs innovation KPI's, policies, processes and incentives. Even standard pharmaceuticals come with a long list of over 70 side effects, with some clocking in at side effect counts that reach beyond 500.So how do they do it?
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The IWG marketing guidelines are much needed to improve child nutrition, address childhood obesity and support parents' efforts to feed their children healthy food.
Indeed, 54% expect their budgets to grow next year (up from 46% in last year’s survey), with one-third of those forecasting budget growth of at least 10%.
In other words, digital marketing channels are those topping the list of planned budget increases, while traditional channels head the list of those set for budget reductions.
I agree with Steve I would use knives as well, because I am highly confident that the guns in Microsoft would jam up and have to be rebuilt before they fired the first shot….RIMSHOT!!!! These groups are adapting or adopting the practices of startups and accelerators - disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. For most companies it feels like innovation can only happen by exception and heroic efforts, not by design.
But now, as the business model is repeatable and scalable, most employees take the business model as a given, and instead focus on the execution of the model - what is it they are supposed to do every day when they come to work.
These tools brought clarity to corporate strategy, product line extension strategies, and made product management a repeatable process. This systematic process of execution needs to be repeatable and scalable throughout a large organization by employees with a range of skills and competencies.
One of the least obvious but most important HR Process, and ultimately the most contentious, issue in corporate innovation is the difference in incentives.
And food companies know it - or else they wouldn't spend $2 billion a year on marketing food to children. Within the US, this shift has been in the works for quite some time, even though survey data suggests that traditional media advertising continues to perform very well relative to online advertising. They measure their success on metrics that reflect success in execution, and they reward execution. It represents where employees fit in an execution hierarchy; showing command and control hierarchies - who's responsible, what they are responsible for, and who they manage below them, and report to above them. Staff functions in finance, human resources, legal departments and business units developed Key Performance Indicators, processes, procedures and goals to measure, control and execute. Defense Bill Would Require American Women On The Front LinesWednesday: The Infowars Nightly News.
While the industry's self-regulatory program has spurred some improvements, the vast majority of foods marketed to children are still of poor nutritional quality, according to several studies. They are science-based guidelines meant to support, not supplant, industry self-regulation of food marketing to children.
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