In 2007, CEO John Ryan joined CCL, and shortly afterwards hired Portia Mount to lead the transition to a customer and market-focused culture.  Portia is currently Senior Vice President, Global Marketing and Chief of Staff at CCL. Portia shared some of her experiences with my Strategic Management MBA class at UNCG’s Bryan School.  In highlighting the benefits of creating a customer facing culture, Portia provided some leadership and marketing strategy lessons that we can all apply to help our businesses grow. Facing competitors ranging from universities like Duke and INSEAD to professional services firms like Heidrick & Struggles, Korn Ferry and Deloitte to dedicated leadership development firms, it was important to understand where CCL was a leader, where they needed to improve, and where they were not likely to succeed. Based upon her teams’ customer research, Portia and team have transitioned the commercial messaging to address the clients’ pain point, which is the effective development of a leadership culture and pipeline.  This solution involves a broader look at an organizations structure and goals, and increases the odds that program participants will be more successful in implementing their learning’s upon return to the reality of the work place. Do you customers see you as a vendor offering single point solutions, or as a partner helping to improve their business results? Having begun to focus market development efforts on China, India, and other markets with expanding economies and leadership development needs, CCL was able to offset some of the contraction in their traditional home market.  As the North American market has rebounded, CCL has benefitted from a strong position in a number of markets. Are your sales overly concentrated on one industry or geography or are your risks spread across several user and geographic markets? In transitioning and developing her team to a strategic marketing group, Portia needed to map out the skills needed to support the broader marketing vision and ensure new hires were aligned with both the organizational culture and had the required skills. With the right people and the right skills in place, Portia has been able to turn her focus to ensuring her team continues to develop their skills to achieve their personal goals.
Have you done an honest assessment of the strategic and tactical skills your team has and the skills your business needs for success in the coming years? If this person or team walks out, how vulnerable is your position?  By shifting the focus of your execution to the benefits the entire organization provides, your clients gain an understanding of all that your firm offers and an appreciation that the value delivered is not the result of one Superwoman.
Do your customers view your company as embodied in one person, or as a deep organization with skills that add value to their business in many ways?

How can you shift your teams thinking, and your product experience, to capture all steps of the customers’ experience? Have you asked these questions in your boardroom?  Are you happy that the answers reflect a deep understanding of where you stand, where your customers are going, and if you will beat your competition to that place? About VistageVistage International is the world’s leading peer advisory membership organization, serving more than 18,000 CEOs and senior executives in 15 countries. Content is king and having relevant, regular content on your blog could drive thousands of visitors to your website. Blog marketing is a service we offer to our Milton Keynes based clients who perhaps don’t have enough resource in-house to keep their blog up to date and require assistance to make a blog SEO (Search Engine Optimisation) friendly. Our blog marketing service helps our clients ensure their blog is always kept up to date with not just regular content, but with content that’s relevant, bespoke to their blog and that is interesting to read. We have a number of blog marketing packages that cater for whether you require one blog post a month or a number of blog posts a week. Whether you already have a blog or are looking to set one up but just don’t have the resource our blog marketing services provide a solution. If you are interested in our blog marketing packages then please contact us for further information. If you are interested in learning more about blogs then you might find reading through some of our blog posts useful.
The 46th annual National Youth Workers Convention will feature a powerful Big Room experience - plus amazing training, networking, encouragement, soul care, resources, and much more. Vistage members participate in Chair-led advisory board peer groups, receive one-to-one coaching, learn from expert speakers, and interact among a global network of CEOs.

Blog marketing is not only a tool to drive traffic to your website but to provide useful hints, tips and insight about your industry to potential customers, which can be incredibly valuable. Our expertise and blog marketing experience offers an invaluable service to keep your blog working hard for your business. It’s a healthy dose of youth ministry resources and revelry delivered straight to your inbox. 17 – 20 at NYWC in Cincinnati, OH - and get the best price of the year (save up to $100 off the Regular Rate). However, there is nothing worse than having a blog and not posting regularly, or posting unrelated content with limited impact. There wasn’t much to do so whatever the youth pastor put on a calendar got put on my personal to-do list.
Students have many more choices and they are being taught to pick and chose to make the best of their time. Gone are the days when you’re clip art calendar was put in a different category as iTunes or Coca-Cola. It’s a global world and your messaging will be looked at by your students and their parents alongside the hundreds of other messages they receive any given day.

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