In today’s business marketing strategy, blogging has become more effective as well efficient methodology. Sometimes, most of professional bloggers, marketers face lots of questions, like what topic should be relevant, how their blogs can connect the audience and lots more. Blog marketing plan is the imperative step that has to be formulated prior to deploy any of the tasks. Most of the blogging professionals know about how to collect the data, but in most of the cases, they get shaken in the data.
Identify the most viewed blogs (most shared blog posts on social network) of your competitors. You can also utilize the social media and find out the most popular content airing in social network by using Buzzsumo. Besides all these, you can search the most commonly asked questions at the community sites.
After gathering all the relevant data, the next step is to analyze the data and extract the final idea (that covers the topic, presentation style and medium) for the blog posts. Try to spot the filtered blog or content that has been already published either by you, competitors, or any other site. It is evaluated that blogging helps the business in gaining exposure as well as values the brand.


Although, mostly blogger knows technique to collect informative data that can be included in the blog, they lost under the plethora of informative data and in the end, they could not conclude the basic idea. Just use Google Analytics and find out those blog posts that have the highest number of visits, page-views and valuable visits (that has high conversion rate). Make the list of the best performing content in the spreadsheet, organize with Title, URL, Shares and type of content. If yes, then visualize their format, type of the text, graphics, video and type of content. If you have found out that the blog has already been published, but still it has the same potential to pursue, then you can extend the post with more information and reform the post.
Thus, it is most important to gather the data relevantly and then, an idea will automatically flow into your mind. After identifying the competitors’ post, find out the most liked content in social communities. You can also subscribe to HARO and get daily email alerts about a content topic that are requested by the companies. Find out the appropriate keywords that are linked with the content with the help of SEMRush & SearchMetrics. All these will not only give you a list of blog post ideas, but also impart acknowledge you about Relevance Level, number of shares, Content type, Format, External Links as well as linking domains.


Hence, we need the blog that should not only be informative, but also attractive as well as audience-oriented (that can connect the business with an audience). Blog marketing plan comprises knowledge about the business marketing objectives (generating leads, enhancing conversion rate, connecting audience). Prepare a spreadsheet, where you will give Title, URL, Conversion, Visits duration and number of shared.
Like on Twitter, you can have your communities’ topics, by utilizing Tribalytics and Twtrland.
This will help you in evaluating that what the audience likes and how can you boost the traffic. After having the list of blogs, create the spreadsheet that comprises Title, URL, Shares, Linking Domain and External links.



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