Por aca les dejo otra aportación, es un video que siempre me ha parecido bastante comico, mas para los fans de los Zs! BMW thinks its i8 plug-in hybrid is somehow worth a $200,000 premium over the Tesla Model S in Australia.  As such, BMW confirmed that i8 pricing in Australia starts at $299,000. A fully optioned Tesla Model S is under $200,000, while a base 60 kWh Model S starts as low as $91,400. Of course, nearly all automobiles are overpriced in Australia, but the BMW i8 appears to be an extreme example of this pricing discrepancy.
The BMW i8 will arrive in Australia in early 2015, but given its price tag, we have to assume sales will be limited and that potential i8 buyers will certainly take a look or two at the significantly cheaper Model S before signing on the dotted line. Problem is that the Tesla has very limited utility in Australia for now, given that it will take years until at least some of the popular routes are covered by superchargers. Well, if I wanted to drop that kind of money on the car, I would ignore both and get a BMW Z8 instead.
I can’t speak for everyone but as I see it not many Australians drive regularly between cities. I think you are probably joking but the conclusion of the largest electric vehicle trial down here was actually that most Melbourne drivers could own a leaf without altering their driving habits but since when has logic ever come into car buying. How can an SUV cost less than the diminutive electric vehicle it consumed to become electric? Not really defending the i8 but I would think the average price of a Model S in Australia will be closer to $150K once you go for an 85 KWH battery and a number of options.


And you will need to buy a few of the Model S, the way they keep breaking apart after a few thousand miles.
In order to keep its advertising fresh, however, BMW, like any other firm, needs to come up with new lines every now and then. Today, the automaker has announced it’s about to launch a new international advertising campaign that borrows from the past but also highlights a new focus on design.
In keeping with this new focus on design, the first television spot doesn’t actually feature one of BMW’s production cars, but one of its concepts instead, the brilliant 4-Series Coupe concept (the ad is featured in the video below, though it’s currently available in German only). Hollywood director and music video specialist Samuel Bayer was responsible for the short clip, which features the 4-Series Coupe concept in dynamic motion--accelerating, braking and taking corners. BMW sees the design of its products as the most important purchase reason for the majority of its customers, so focusing on design for the latest campaign was natural. Automotive posters, prints, videos, illustrations, podcasts and everything there is connecting Media and Automotive world.
I think the way they decide the price of cars in Australia is they go out get really drunk sit in the sun for a bit and then write down the first number that comes to their head. Sort of puts a lie to all those Watch out for the i8 Telsa, as if somehow it was competition for the Model S. This includes about $30K to $40K worth of Luxury Car Tax, Goods and Service Tax and state stamp duty. However, this is all just a visual effect produced with tracking shots--the car is actually parked on a platform throughout the whole spot.


In the images above, you’ll notice ropes are used to create the motion blur effect normally seen in real driving shots. The first ads have already been launched in Germany and will be appearing worldwide during the first quarter of the year. Automotive Advertising Blog has some news for you: now you can add comments to every post, like them and SHARE some of the greatest car adverts on your Facebook or Twitter. BMW i8 has no such issues; you can go as far as you like, in any direction till oceans stop you. They were created by photographer Uwe Duttmann and needed more than two miles worth of rope to create the effect. There is 10% stamp duty which I believe is on the total price paid and 10% GST on the lenience and inspection fee’s. A Tesla would make no sense out there but for the majority of the 97% of Australians that live in town I suspect that a Tesla would only need to go on charge once a week. Lots of taxes that look like they should amount to a lot but in reality (as can be seen by the massive difference in price between the Tesla and the BMW) it comes down to what the manufacturer wants to charge. This is not likely to change soon as there are long distances between Australia and other markets and the laws here effectively prohibit anyone other than the manufacturers importing cars in any numbers.



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