When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. MilSpeak Books is the nonprofit electronic book publishing division of MilSpeak Foundation (501c3).
Genres considered for publication include nonfiction (memoir, essay, biography, autobiography, photo-essay, graphic), poetry, fiction, photography and art. Creative works by civilian writers addressing important military life themes will be considered for publication. The majority of the purchase price of each title goes directly toward supporting Milspeak Foundation (501c3) operations.
Sally Drumm, MilSpeak Booksa€™ Editor in Chief, received a BAIS with emphasis in literature and philosophy from University of South Carolina (2003) and an MFA in Creative Writing from Queens University of Charlotte, NC (2005). If you're a military person who writes, consider submitting your longer work to Milspeak Books and your shorter work to Milspeak Memo for publication.
The appearance of hyperlinks or logos does not constitute endorsement of Milspeak, Milspeak Memo, or linked sites, or the information (written and graphic), products, or services contained therein, by the Department of Defense, any other government agency or office. MILSPEAK FOUNDATION (501c3), foundation programs and publications, do not engage in political activity; however, writers and artists may present political opinions. The 2010 launch of Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity grows!
While Black Friday is typically a day that “big box” retail stores thrive and Cyber Monday is one of the most successful days for online retailers, Small Business Saturday is intended to drum up business for local merchants owned and operated by businesses within communities. Marketed by AMEX Open (the small business arm of American Express), Small Business Saturday is supported with TV advertisements, online ads, social media and more. The overall promotional effort is aimed at encouraging customers to support their local communities and businesses on one dedicated day a year.
You can also take advantage of the Small Business Saturday Checklist for more ideas, resources and promotional tools. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. Included in this Sales and Marketing Procedures Manual is a glossary of sales and marketing terms, a Sales & Marketing Executive?s Manual, and a FREE Internet Marketing Guide.
And you will get all this content in editable Microsoft Word files, so you can easily customize it to fit your organization?s needs. Sales and Marketing Policies, Procedures, and Forms manual takes best practices and sound advice from experts in the sales and marketing fields and brings them together in one well organized, easy-to-use, and readily customizable template to manage your sales and marketing processes.
The Sales and Marketing Policies and Procedures manual helps you organize and manage these essential functions, giving you direction and guidance to help you turn the art of marketing and sales into science. This section provides an introduction and overview of the basic concepts of Sales and Marketing. The Sales and Marketing field is broad, complex, and dynamic, so no document can claim to be absolute in capturing every possible issue, policy, or procedure and remain current. For the Company’s Sales and Marketing manual to be effective, it should be clearly written so it is easily understood by all employees. The Sales and Marketing Executives’ manual establishes and states the policies governing the Company?s Sales and Marketing standards and practices. The sample Sales and Marketing manual covers common Sales and Marketing requirements and practices.
This sample wording can be helpful in generating ideas for developing a manual for your own company. The Sales and Marketing Policies and Procedures Manual includes 32 prewritten policies and procedures, most with accompanying forms and records.

The sales and marketing procedures in this manual are based on best practices and use the process approach (plan-do-check-act) for maximum effectiveness.
The sales and marketing procedures are intended to help you achieve the improvement you need and desire in your Sales and Marketing operation. The procedures are organized into five subgroups – marketing planning, marketing tactics, sales, administration and product management. Using the Internet is simply the best and most effective marketing tool available to any size company. The Internet Marketing Guide is based on real world examples accumulated over the last 12 years through the experiences of our Internet marketing staff in developing websites, primarily for ourselves, but also through consulting work helping clients start or improve their Internet marketing efforts.
Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. This micro-press publishes only eBooks, has no marketing other than social networking and website exposure, and has no overhead.
With so many small local merchants struggling to compete against bigger businesses, the Small Business Saturday event hopes to put an annual focus on shopping with local retailers and merchants on Thanksgiving weekend nationwide. Get the word out early by communicating often with customers and your community through Facebook, Twitter, email newsletters, on your website and in person at your store.
Connect your business with the cause of local community support – not just support of your local business.
Or, download a full marketing resources kit from American Express that includes logos, signage, social media templates and more.
Increase the incentives with special one-day discounts and promotions that will improve foot traffic into your store location. Extend your shopping day for customers on the day of the event by opening earlier or staying open later to make it even easier for customers to shop at your business location. You can create even more excitement for your local small business by doing something different to draw attention. Build on momentum from each other by having multiple businesses in the same line of stores or area actively participating in Small Business Saturday with promotions to increase visibility and attention for all local businesses. The Small Business Saturday promotional event is a great opportunity to build your own customer database for long-term marketing throughout the year.
Ask your loyal existing customers to share your Small Business Saturday promotions with their friends or colleagues to help spread the word.
Check out our Marketing Plan Template Builder that helps you easily customize marketing plans for special events like Small Business Saturday, as well as your ongoing marketing efforts.
Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing.
There will be even more media attention on Small Business Saturday this year which really helps with local promotions.
They are looking for information that is quick, understandable and easy to act upon if desired.
This sample is intended only to provide an example of wording that might be used in a Sales and Marketing manual. All policies and procedures are in Microsoft Word files so that you can easily edit and customize them to fit your needs.
While no book or manual can explain and detail every objective and subjective aspect of running a sales and marketing department, we feel takes a somewhat unique approach in managing sales and marketing as other business operations are managed. The Internet is a relatively new marketing channel that allows any company to market their products globally and cost effectively, which is both good and bad. It is about the most common, fundamental techniques that companies can use to create an Internet marketing program.
In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

MilSpeak Books exists to help realize the publishing dream come true for the military person who writes, to connect those writers with their audience, and to assist emerging writers learn about the publishing process while building a readership and building marketing skills. MilSpeak Foundation defines military people as active duty military members, former military, veterans, retirees, military family members present and past, members of the National Guard and Reserves, Merchant Marines, and federal and civil employees working or retired from a position within the military civil support network.
Content on these pages represents thoughts and opinions of the writers & artists, and not the official position of MilSpeak Foundation, its directors or of any other person, organization or institution. Your most loyal customers can become your biggest advocates and help spread the word to new customers in your community. Emphasize the fact that supporting your business and other local businesses is an investment in your community. Serve free coffee in the morning, display balloons outside your store, hire a musician to play music in your store or create a contest for a drawing.
Be sure to capture contacts of new customers for email marketing, social media or direct mail to continue to communicate to local consumers with specials after the event. Encourage sharing on social media sites like Facebook or Twitter, along with good old-fashioned offline word of mouth! It emphasizes communication and unity of purpose, helps you set a clear course for your sales and marketing strategy, and lays the foundation for continual improvement.
After all, if you are in a niche, then getting in front of your target customer is one of the hardest marketing tasks. If you are planning to be successful in business, then adding Internet marketing to your mix is essential. MB was founded because military people's contributions to American Literature go largely unrecognized and unpublished by corporate publishers. MilSpeak Books publishes creative works - short stories, novels, autobiography, biography, memoir, essay, photo-essays, photography, art, etx., primarily by military people.
Milspeak Books authors are paid standard royalties, as any other independent press would do. She is editor of MilSpeak Memo and of the anthology MilSpeak: Warriors, Veterans, Family and Friends Writing the Military Experience.
So it is imperative for companies to spend enough money on their Internet marketing to be noticed by their target audience and to project the right image to them. Expect to invest some time and money to acquire the knowledge and skills explained in this guide. MB is dedicated to providing a venue for creative literary works written by military people.
She is especially interested in myth, symbology, and rites of passage as cultural context and construct within literature.
The results will more than pay for your efforts as you build a stronger business model armed with competitive advantages that your competition will find difficult to copy. At a time when other presses are losing readers, MB's reading audience is growing and this press is operating in the black. She also loves reading true stories about military life and working with military people who want to write. She served as on the editorial staff of Apostrophe, USCB Journal of the Arts from 2002-2006.

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