The London Waste & Recycling Board was created by the Mayor of London to bring together all of London's waste stakeholders to transform the management of waste in the capital.
Plan the presence and absence of your staff quickly and easily.Keep track of all vacation and leave of your staff. Microsoft Office is one of the most popular and widespread office suites for everyday tasks. Posted in Best practice, Opinion and tagged Advocacy, budget, budget airlines, Customer service, EasyJet, low-cost, low-cost airlines, Monarch← Client or Agency Side? Last week the digital marketing world was rightly focused on CES and Google’s latest evolution: Search plus Your World.
However, caught between the importance of Search+ and Google’s embarrassing Kenyan adventures and easy to miss, there was also a humble little post about making better use of page titles. One of the digital marketing takeaways from the post was how Google describes the tag as a single rather than an instruction. In the past Google has not been keen to suggest that behavioural signals have an influence of ranking. The truth is that we do not have to go digging around between the lines of webmaster announcements to know that Google is interested in behavioural signals and has been for a while.
This is interesting because it is clear there is a sizable grey area when it comes to just how much emphasis Google gives to behavioural signals. Even after the search engine stood up and explicitly announced it used social signals in search there was plenty of industry debate. Today, as the controversy around social signals moves to new areas –whether Google are implementing social signals in a good and fair way – I have to wonder whether 2012 will see new debates and new controversy around behavioural signals. If behavioural signals are strong or do grow in influence then core digital marketing disciplines like branding, usability and engagement also become key SEO concerns. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. We do not encourage or condone the use of this program if it is in violation of these laws.
This includes to personalise ads, to provide social media features and to analyse our traffic.
This is important in search marketing because those headlines have a significant impact in click through rates. That certainly dovetails with the way Search+ makes multi-signal SEO the natural successor to the traditional few-signal SEO of yester year.
The way searchers behave is a signal that can override the explicit technical signal of the tag.

Towards the end of last year the search giant was granted an American patent on Systems and methods for determining a quality of provided items. Some of that debate was fuelled by SEOs protecting old business models, some from search marketers who did not welcome the encroaching influence of social and some came from those who were confident that Google would only ever place a small about of emphasis on social. We also share information about your use of our site with our social media, advertising and analytics partners. For the brand they can help differentiate products, reach new audiences, drive talkability and add significant brand equity. Simply put this patent described an algorithmic way to detect whether searchers were happy with a set of research results.
For the artist the collaboration presents an exciting new canvas for their visions and a platform from which their work can gain exposure.Johanna Basford is an ‘Ink Evangelist’ every budding illustrator should take note of.
Both airlines received my request with an accompanying medical certificate, providing proof of the need to delay travel. Her ballsy approach to new business saw her send inky illustrated cups to Starbucks that won her the commission and her innovative collaboration with Edinburgh Festival Fringe shows how an artist can bring a brand to life in new ways. Her work for the Fringe Festival involved crowdsourcing ideas from over 600 people live on twitter to help illustrate the cover the of the 2010 program. Johanna is a great example of a creative using brand collaboration to grow as an artist but more importantly, to grow as a business.Music is a sector where collaborations naturally sit but there was an album that came out back in 2006 which I remember absolutely blowing my mind. Despite the fact that amendment charges were applicable under their T&C’s, the customer services rep expressed empathy and then offered to credit the entire cost of the flights so that I could re-book at any point in 12 months. Program is useable for all years in the future by automatically switching a year onward at the beginning of a new year. Furthermore, I was advised to just call to re-book as it would be easier for me and Monarch would take care of cancelling the existing booking.
Each sticker was individually designed by a well known visual artist, but the transferable format gave each Beck fan the opportunity to participate in the creative process by designing his or her own one of a kind CD cover. The Attendance Planner automatically switches one year onward at the beginning of a new year.
The program is thereby usable for all subsequent years without the necessity of manual intervention.For companies of all sizes and all branches.
The creative concept which led the campaign was based on insight that audiences liked to scratch the aluminium label off when drinking on a night out. And Monarch hasn’t lost any revenue, they’ve just deferred it and have been able to re-sell the original seats.
Beck’s’ consumers were then invited to become the collaborating artist and share their creations through the promoted hashtag on Instagram.

Each year the American skincare brand partners with an artist to help reimagine some of their packaging.
The kaleidoscopic Christmas vision they created was rolled out across Kiehl’s’ customers favourite products and boxsets creating unique beauty products perfect for christmas gifting. All the proceeds, in the spirit of Christmas, of course went to charity.In the fashion world, artist collaborations are almost at saturation point. I could cancel and lose the whole flight cost other than a tiny amount of tax or I could amend and pay a steep amendment charge for each leg of the trip.
For these partnerships to be truly effective they must blend craftsmanship and authenticity at the highest level.Coach’s recent creative collaboration is a prime example of this.
I did the latter, less than 4 hours before the flight was due to take-off, purposely giving them little chance to re-sell the seat. The exchange between Stuart Vevers and Gary Baseman resulted in a collection that let the artist’s playful yet sinister characters stand out, whilst effortlessly complimenting Coach’s classic style. Throughout the process Vevers supported Baseman and ensured his creatures were authentic and uncensored.
I know airlines, especially budget operators, make very low net margins and can’t afford many frills. Blending the qualities of the brand with the unique aesthetic of the artists style or technical approach. Many of us are guilty of buying solely on price for budget flights and so we’ve voted, unwittingly, for lean service – which doesn’t matter, until it matters.
But however lean and mean we’ve made them, there’s still bags of room for the airlines and any service provider to apply intelligent practices that work financially and emotionally for all parties.
Please share it with your friends.4831 < PREVIOUS POSTNEXT POST > Highlighted Posts Digital Marketing Trends in 2013 Understanding partnership marketing – an industry event for forward thinking marketers! In fact, customer interactions around issue resolution are a moment of truth and a real opportunity to make or break a relationship. Luckily for us our sister company, ATC is one of the biggest music management companies in the UK.

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