There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. I immediately started writing a comment… which turned into a page which then made more sense to create a blog post.
In Vegas, the Wynn and Encore Hotels are great examples of big business, big brands diving deep into social media. With employee social media policies in place and actively engaging online with their customers, you might think the Wynn’s big hotel brand is enough.
Empowering and encouraging passionate employees to step up and build the brand sounds scary, however, it works.
A personal brand is a perception in the minds of others that must be developed, nurtured and managed by younger partners and rising stars—the notion that there is no one else in the marketplace quite like them. One difficulty for a brand and an employee is the question of what happens when they decide to move on from one another? Not every employee with a Facebook account needs to be involved with your online marketing. By acknowledging employees’ personal brands, you will open doors to creating a dream team of online marketing. Communicate a common vision that allows the employee to act online and with their brand for a win-win scenario.
About Lyndi ThompsonI love leveraging online marketing tools to bring ideas to life and in front of great people.
I am a new mom, wife and online marketer living outside of Seattle on a small electric farm.
When I am not plugged in helping startups achieve their next milestone, you can find me exploring the "real" Washington.
The overall purpose of branding is to create relational customers, as opposed to transactional customers who are only interested in the best monetary deal at the moment.
This is done best by inviting potential customers to learn more about your company and retaining them thru a relationship built on trust. Brands such as Coca-Cola are incredibly recognizable to everybody that that has ever been exposed to their logo.
Successful branding is an important part of your company success. Contact us today to find out more reasons why building a brand is vital to your company success. Many of us think about branding in terms of logos, pictures and other graphics that are on our letterhead, business cards and websites.
Sure, you do need to choose your logo, general colors of your marketing collateral, website graphics and so forth, but it’s more important to answer the above questions ensuring that the themes you use represent accurately the above. You have to remember that branding is a process that evolves and develops over time and consistency and persistence is an imperative component to that process.
They are high energy,  excited to be apart of the company culture  and often have have very strong personal brands. It’s fantastic to have a fan base, but how can they tell their friends and family if you don’t make it easy?

They have all the right tools in place, they are staffed to be able to respond across multiple social media channels and are engaging well. From marketing, customer service and even sales, all of the rough edges that a brand might be worried about will be polished out by regular communication between company and employee. Their personal brand will stand at the forefront of influencing all types of stakeholders in the niches your firm serves via their experience, expertise, thought leadership, honesty, integrity and capabilities.
Someone who has a strong personal brand and leaves could have a major impact on the corporate brand. Hiking areas like Snow Lake, riding my horses in the wilderness and volunteering for non-profits.
This means in most cases people can get the product or service they’re looking far from several competing sources.
Creating a character-like personality around your company is the most productive way to create a strong brand.
Relational customers are loyal, they continually purchase from your company over time and often speak your business’ praises of those around them. Knowing your why enough to create an effective mission statement will take your business to the next level.
Some brands go as far as having a celebrity – recognizable and relatable to endorse, wear and evangelize the brand. These kinds of employees are pillars of knowledge, and experts connecting outside the walls of the company. Even a luxurious 5-star resort like the Las Vegas Wynn takes the time to create enthusiasm. Mostly because they are expensive and hard to sell being a small fish in a big sea company.
I am frequently referred to as “a fire hose of fresh marketing ideas,“ taking BIG ideas and converting them to actionable strategies with a focus on the customer and conversion. This character branding then incorporating it into every part of the business, especially in the company’s marketing.
This eventually leads them to build a relationship with your business based mostly on trust. Branding is about an attitude, and a feeling that is conveyed by the story you tell consumers about your business that elicits enough feelings of trust from the buyer that they happily open their wallet and spend money on your product or service.
There is a gold mine of brand, company and culture evangelists right under the nose of big brands. Among general tweets and discussion, the Wynn takes the opportunity via Twitter to seek out hotel visitors and recommend everything from entertainment to meals to drinks. At Nerd Dinner, Scott demonstrated a free web development tool called Web Matrix: an easy way to start an ecommerce website. Maybe they talk to customers all day giving them great insight into every day customer concerns, questions and needs that could be met online. Portraying your business through your staff, storefront, hosted events and any personal interaction with customers and potential customers.

Great successful branding is when you consciously build the necessary trust with potential customers. Creating a brand that constantly demonstrates what you stand for makes a powerful statement, most potential customers will recognize that.
Coca-Cola has gone above and beyond to ensure that they are the most identifiable soft drink brand in the entire world. They are the people the company has already hired, learned to trust, trained and empowered to build the business – Employees. When someone is passionate, has experience with the company and is empowered to represent the brand well then that is a strength and an asset.
They have made strides to personally relate to potential customers in almost every single market across the globe.
Scott wasn’t sent from Portland to Bellevue to show off Microsoft tools, he was there attracting nerds, seriously nerds, developers from all kinds of companies, backgrounds and interests. The conversation needs to happen on how the employee plans to communicate about how and why they are leaving. With the ability to incorporate into your advertising through print media, radio ads, and TV commercials as well. Your mission statement and tag line can help you define yourself even further in terms of expressing to your future customers or clients who you are and what you stand for, as well as what you do. His positive and passionate energy lends itself so well to organizing these events I met people that traveled over 100 miles to be at Crossroads Mall eating in the mall food court.
Shauna Causey did an excellent job doing this when she announced she was leaving Comcast. Once they were just a small little company, but thru branding they have become one of the most successful business in then entire world. Not only will the answers, and the resulting mission statement and tag line help your clients understand you, they will help you stick to your goals.
Arming visitors with this information leads to accessible retweets and information sharing, all with the click of a button. When a young accountant expressed a need to know how to create an ecommerce site Scott without hesitation stepped up. Yes, part of that is knowing which graphics to include that expresses your brand, but as you see branding is so much more than a picture.
He has a strong personal brand online, even runs his own non-Microsoft radio podcast – Hanselminutes. When he speaks of his employeer it isn’t all flowers and unicorns which to me makes the often mysterious Microsoft a little more human and maybe a even a little more relatable.

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