Seeking marketing design in Sydney for print and digital promotional material, Alzheimera€™s Australia approached Percept. Percept were asked to create a fresh look and feel for the marketing design of the Memory Walk & Jog event for 2014 - a walking and running event aimed at raising funds and awareness for dementia.
Sydney based Percept, developed a marketing design concept that was visually appealing whilst adhering to the brand guidelines of the event with a variety of collateral to rolled out across all print and digital applications. The digital marketing design includes a national website landing page which introduces the event and directs users through to the individual states for more specific information. The print marketing design includes posters, large format banners, flyers, entry forms and a multi page participant booklet. Percept created all marketing design to feature a strong call to action, prompting people to get involved and help make a difference for those suffering with dementia.
As a fund raising event for Alzheimera€™s Australia, Percept are proud to be able to design marketing collateral for both digital and print that is effective in promoting such a worthy cause. We specialise in design, manufacture, sales and rental of mascots, character and fancy-dress costumes. ShareContent marketing has taken off as brands move away from traditional advertising in order to embrace a more social, engaging way to connect with consumers in order to nurture brand loyalty and awareness.
Content marketing is based on the idea of creating, curating and most importantly, publishing and sharing original content.
Despite its success, the idea behind creating a content-focused strategy is still relatively new. However, 55% of in-house marketing specialists said they were planning a content marketing strategy in the near future, as did 58% of agencies. The two most effective mediums through which brands are able to conduct content marketing are undoubtedly email newsletters and social media platforms as they provide the best possible conduit for sharing content with online communities. The study mentioned above also found that in-house marketing strategists were most likely to plan an increase in Twitter and Facebook usage, at 90% and 81%, respectively, to distribute content, making the social platforms the most popular channels for sharing and promotion. The absolute majority agreed that content marketing was “key to creating an emotional connection with customers”.

With platforms such as blogs, multiple social media networks and of course their own website at their disposal, brands are able to push content out without ever having to work with the media or press as such. Content in this instance can refer to a variety of content ranging from articles to videos or static images.
The internet is becoming increasingly fascinated with visual imagery — as crystal clear displays and retina screens become more common and the popularity of photo sharing sites such as Pinterest peaks.
Even social networks which were heretofore mostly text-based are embracing the trend, with posts on Facebook and Twitter consisting of more images than ever before.
People and brands alike are now experimenting with visual content marketing by making arresting images the centre of both their email and their social media campaigns. The process of content production, publication and sharing is one which actively builds links and generates traffic to brands’ websites and blogs.
The changes sweeping the market require that marketing structures change as well… content, social, all of them are driving change in the very structures of marketing. First, and foremost, the creative application of ideas through social channels, as a major vehicle, will spawn a new era of truly integrated marketing communications. We then spoon feed that directly to your target audience with brilliant integrated marketing and pubic relations strategies and tactics that deliver world-class results. Brand Custodian with responsibility & accountability for executing the global brand strategy & recommending marketing activity that is designed to achieve local market brand, (including NSV & penetration targets) and profitability objectives.
With a wide target audience, the brand identity and marketing design was to appeal to all ages, highlighting that the event caters for walkers and runners of all abilities and fitness levels. Percept also designed and developed the state specific NSW site, which carries through a consistent brand look and feel and includes multiple touch points for users to find their most suitable location and sign up to get involved. The brand theme for the year is carried through all collateral, generating an overall energetic and fun feeling with a focus on participant motivation and awareness for the event.
We've worked with leading brands and agencies to add life and warmth to their communications.
In today’s information obsessed online communities this branch of digital marketing is rapidly growing as people increasingly realise the power of branded content.

According to a recent study conducted by Outbrain and Econsultancy, a minority of people, along with 13% of agencies worldwide, are already defining content marketing strategies. That left just eight percent of the former and 29% of the latter without any content marketing plans for the future. However, a buzz word that’s been doing the rounds lately is visual content marketing — which focuses on all aspects of design, font and images. This trend is likely to continue as time-starved consumers increasingly prefer strong, communicative images rather than wordy copy.
In fact, the two practices are so closely linked that most white hat SEOs these days rely almost entirely on a branded content marketing strategy rather than any actual ‘tweaking’ of the system. As more users gain exposure to the content, so the likelihood increases that they might share it — thus creating more inbound links which ultimately benefits a site’s page rank within the search results. Secondly, real-time consumer information and speed of response should be seen as a critical ingredient to developing breakthrough creative insight.
For over 15 years, our full-service agency team has partnered with companies in Miami and Fort Lauderdale, as well as cities across the U.S. The collateral promotes it as a family friendly walking event as well as a serious and competitive running event. Clearly, this new way of thinking about marketing is more than a trend and something your brand should be investing effort and time in. And finally, the organizational lines between marketers, their customers and the agency will become even more blurry.

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