Am definit in articolul anterior termenii brand ?i branding, ?i am stabilit de ce e necesar pentru o organiza?ie, un produs sau un serviciu sa aiba un brand. Reamintesc diferen?a intre Cafe Bar ?i Bistro de l’Arte: ambele ofera acelea?i produse, poate chiar acela?i confort, dar cel de-al doilea poate sa mareasca pre?urile cu mult fa?a de primul.
La primul clien?ii vin intamplator, ?i de cele mai multe ori uita ca au fost acolo, pe cand la al doilea, vin mai des, din recomandari, reclame sau din cautarile lor pe internet. Am definit brand recognition, adica recunoa?terea unui brand dupa atributele sale, poate chiar asocierea lui cu o anumita melodie, cu un anumit produs, cu un anumit personaj (de exemplu, oricine il asociaza pe Ronald McDonald cu lan?ul de fast food McDonald’s). Brand-ul ne permite sa vindem la un pre? mai mare – doar pentru ca produsul apar?ine unei marci consacrate, poate fi dat la un pre? mai mare, chiar daca folose?te ingrediente sau componente ieftine. In jurul unui brand se poate crea, ceea ce se nume?te brand loyalty, ceea ce nu este altceva decat un alt artificiu in mintea consumatorului – ata?amentul acestuia fa?a de brand. Calitatea perceputa este asocierea unui brand cu o anumita trasatura avantajoasa, care ii devine specifica, ?i reprezentativa.
Dintre toate elementele de care am discutat pana acum, calitatea perceputa e singurul care contribuie la cre?terea performan?ei financiare. Aceasta e principalul pilon de incredere strategica a unei afaceri, ?i e legata de toate aspectele percep?iei asupra unui brand.
Calitatea perceputa e scuza pentru care un anumit produs e mai scump decat altul, de acela?i fel. Poate ca pana acum am reu?it sa va conving de importan?a unui brand; insa poate va intreba?i… ok, dar cum ajunge brand-ul meu sa fie a?a de influent?
Din punctul meu de vedere, e nevoie de trei ingrediente: rabdare, prezen?a constanta pe pia?a ?i abilita?i de socializare ?i de empatie. Cu cat brand-ul e mai bine personalizat, sau mai bine zis, personificat in ceva apropiat publicului sau ?inta, cu atat mai mult cresc ?ansele acestuia de a deveni un influent.
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Every marketer knows that branding is incredibly important a€“ it enables customers familiar with your brand to distinguish it amongst a sea of competitors. With this much emotion involved in decision making, ita€™s easy to see how creating an emotional bond with customers makes a direct contribution to building profitability.
Emotional branding clearly differentiates companies from their competitors and helps to create deep intrinsic relationships between brands and consumers. Only an insight-based, personalized marketing approach can form a strong enough bond with a brand, that evokes a personal, emotional reaction in customers. Creating an emotional bond with customers requires more than good marketing a€“ a company engaged in emotional branding puts the needs of its customers ahead of the product ita€™s selling. Consumers associate with brands they feel reflect their identity and when a close emotional link to a brand is formed emotions can run high - people who like Pepsi usually despise Coke! Their appeal ranges from youthfulness to status, but these brands share a deep emotional connection with their customers which translates into unwavering consumer loyalty. So, how do you demonstrate youa€™re putting your customers ahead of all other considerations? Encourage customers to reach the desired emotionally bonded state; a€?I will only buy brand xa€??A  Start by considering your customersa€™ needs - what they want, need and aspire to.
When people form an emotional attachment to a brand the strength of that bond is not dissimilar to an attachment to another person.
If you can master the skill of establishing a relationship with your customers at this level, you can count them in for the long haul!.
It is always important to have insight into what will emotionally connect your customer base. I’m okay with building an emotional attachment as long as the product and its providers are sincere and offer true value to the members of the community. There has been some recent discussion on the web about this topic, about your logo not being your brand. Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them. That’s a very insightful post that clearly explain what are the main differences from Brand, Identity and Logo. The concept of a logo not representing what a company does is taken from greats like Paul Rand, Chermayeff & Geismar, Milton Glaser who repeatedly stated a logo should not describe the business. I will definitely bookmark it to slap people over the face with when they think a logo has to increase their sales by 50%.
When I read your Tweet, which promised to explain brand, identity and logo design, I must admit – I clicked just to see if you could pull it off in one short post.

I preferably like to design simple abstract marks but sometimes the prject doesn’t allow it. If you have a plumbing logo with a pipe in it, think of how many other plumbing logos will have a pipe… you want to have an original logo which in more cases than not, will mean not incorporating a part of the business into the logo. It’s not that I want to design based on what the company does, sometimes clients insist on incorporating something that marks their product or service. Awesome post there, Jacass(don’t mind, suddenly the name of ur first website came to my mind)!! If you can contrive to make people feel these three things then you have truly created a brand. I tell my clients that a brand is the memory of their company in the minds of the customer. Brand: actually it is like it stands for large coporations which have multiple products under its main name, so the main name comes as a Brand. We are a digital marketing company who specializes in website design, website hosting and online marketing so you don’t have to! We are always here to help!  We will have provided you with the tools necessary to take over your online presence, but should you need help, you know whom to call. Be sure when you are establishing or re-branding your image you ask yourself the main questions from the Who, What, When, Where, Why and How theory. WHO:  Who do you want to target?  Who are your competitors?  Who do you fashion your brand similar to large or small? WHAT:  What image do you want to present and what do you want your consumers to get out of their initial look at your brand?
If you are having problems establishing your identity or are looking to re-brand, give us a call or send us a message! It is often the flagship of the company and a visual representation of the company name and values.
Trebuie sa socializeze cu acesta, sa empatizeze, sa ii fie alaturi la bine ?i la rau, sa ii spuna pove?ti, sa il faca fericit, ?i sa il ajute la nevoie. Nu conteaza atat de mult compozi?ia, felul cum e facut, sau cat a costat procesul de fabricare; conteaza increderea ?i imaginea pe care a ca?tigat-o din partea consumatorilor. Sa ai parte de informatii prezentate intr-un mod profesionist, condensate, precise, clare si utile doar la un click distanta.
Consumers and commodities are brought on the same platform through advertising and branding.
The idea of rational advertising is based on facts and logic whereas irrational advertising read consumer’s emotions and create or drive the messages based on how they feel about the brands. The essential and core idea of branding is to increase sales and take the revenue sky-high by making the brand visible and desired by the users.
Branding is all about your business name recognition &  advertising is all about your brand relationship with your customers.
A The success of all these brands is about much more than the logo, it's about forming an emotional connection with their customers. Relationships with an emotional dimension are more likely to resist the temptation to defect than comparatively superficial price or convenience-based ones. And, brand marketing through social networks makes itA  all the more important that brands strive to build connections with their customers on a personal level.
His philosophy is based on the observation that connections can take place on an emotional level in relationships between brands and people.
Apple almost went under in the 1990a€™s but an amazing brand rejuvenation propelled it to 21st century super-brand status. Responding to consumer anxiety about technology's evolutionary speed, Apple managed to make its customers feel like part of its brand by making it clear the brand understands their needs. Recent Google commercials show people talking about average things and emotionally connecting through Gmail.
It becomes hard for that person to separate themselves from one brand and begin a new relationship with another. She is an avid small business writer touching on topics from social media to telemarketing. If the emotion is contrived, in which the appeal is only to the senses and not to the soul, then no one wins.
Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth.
The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. It’s a good way to explain to someone who thinks their logo should be a literal icon of what they do.

I guess it is up to us as designers, to judge a client’s understanding before the project begins and then go from there.
Although you could argue these companies have large marketing budgets, it still boils down to the fact that the audience has to get familiar with the logo for it to be recognisable. It can be hard to change their mindset, most start-ups business owners have planned their company for years and when they finally go fo it, they want everything how they imagined in their heads. A brand is defined by its logo, shown by the fact that there are so many games and quizzes available now which focus on identifying brands by simply being shown a part of their logo.Promoting Your Brand Using SEOSEO companies provide business seo as a method of promotion and having a branding image that stands out is important. Ce a trebuit aceasta persoana sa faca pentru a-?i ca?tiga increderea, ?i cat timp ?i resurse ?i-a petrecut pentru tine. Thus, brand loyalty by users proves to be an important aspect that in turns a tool to generate bigger revenue and making the brands immune of economic fluctuations.
And therefore, branding focuses on the promotion of quality and reputation and promises the best. A Bing Originalsa€™ new campaign brings celebrities down to consumer level; winning, falling, healing.
Discerning and defining your target audience's core emotional need is the most important aspect of emotional branding. Emotional branding can only be achieved by putting what customers deem most important ahead of everything else. She writes for an online resource that gives advice on topics including company background checks for lead generation resource,Resource Nation.
2012 is definitely the year of the customer, with so much power in their hands to speak how they want about brands and businesses.
These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable. To me, it depends of the type o company and if there’s going to be any marketing applied. These great designers got away with abstract design because their logo designs were made for corporations with big budgets.
You really nailed it down and used great analogies for a better understanding of these very different, but yet so similar terms that unify a business. Two key factors that play very important roles in today’s branding game are creativity and digital marketing techniques to reach the mass effectively. It should be remembered that branding is not merely about the product or the name, it is about making your company look different and stand apart in the crowd.
People can feel bonded with these brands when the brands demonstrate they understand their consumersa€™ needs and motivations.
It is vital to communicate this insight through all your internal and external communications. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even.
Do you think that designers should educate their clients about this before we even start the project?
Depending on the size of the company, if small, incorporate a very small element of what they do into the concept.
How a company communicates with its stakeholders and how it behaves compared to its projected identity or perceived identity must also be considered alongside the symbolic statements.
Promotion of brand starts from the logo so it is important to have the perfect logo.Redesigning company branding and logos is essential to keep fresh, but keeping the initial brand identity in mind is part of this process.
It is this emotional connection that creates their brand – not purely their products and a bite sized logo. How the logo looks like depends not only by our creativity and experience but also by how the client want to feel with its brand. For example look at how Pepsi Cola have taken their branding forward:-The great thing about what Pepsi Cola have managed to achieve is keeping the red colour of the initial logo whilst moving it forwards to meet modern design standards. Today’s branding has become much more prominent and a bigger tool to advertise than it was a century back. With the incorporation of digital marketing services the competitions has got fiercer and at the same time a whole new ball game.
The fact that in their latest logo Pepsi have omitted any wording, opting for including the coloured logo alone, shows how strong their brand identity is with this colour scheme and circular motif.Colour is one of the main components of brand identity as it helps create brand awareness and recognition and can promote your brand values. Instead all they needed was a fancy banner that will attract customers to their trinket shop… So, yeah. Part of branding SEO is the pursuit of spreading awareness of your brand throughout the Internet and beyond; having an easily identifiable colour scheme can make this process easier and more successful.

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