Top Social Media Branding Strategies For Aspiring Internet Marketers You are using an outdated browser.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Aside from the most common brand marketing strategies, there are a few alternative tactics companies use to create an emotional connection. February 12, 2013 By DesignFollow A strong branding strategy makes it possible to communicate a message to attract the potential audience using Logo designs.
With effective Logo design you can expect a much better brand recognition and when this mission is accomplished you do not need to introduce yourself while making contact with prospects. 1) A Logo is a part of your branding strategy; this is the symbol that ensures instant and strong brand recognition, the people know about your business and the products and services you offer. 2) Once you decide to venture out for a Logo Designer, you need to know that the mission of your Logo is to present the goals and values of your company, so be sure that they are established clearly. 3) Your Logo and your brand must have a strong association but make sure that your message is capable of reflecting that message clearly. 4) A Logo is the symbol of recognition for your company, so make sure that you can use it effectively and consistently, year after year. 5) If you like to go for in-house designing for saving money, make sure that it is market-tested. 6) While developing a Logo you need to think about something that work on all your printed materials, on the store window as well as will work online; it needs to work fine in every environment so that you can do it easily whenever contacting with customers. 7) The Logos should reach out to the customers in every possible way because the more they will see it the stronger the impression it will make and the more your customers are likely to get associated with your goods or services. 8) Be pedantic when it is the matter of logo presentation and avoid unnecessary alterations. When it the matter of creating the perfect Logo Design for your company it is wise to go for professional help and get a design that perfectly represents the niche area of your company. Author: Sarah is a specialist Logo Designer who has been working in this field for the past ten years now. Key Traits of a User-Friendly Mobile App…If you want your mobile app to be a success, you have to pack it full of user-friendly features. From initial encounter and awareness, to desire, purchase and advocacy – is there brand consistency? If you would like to talk to me about your marketing strategy and brand – by all means get in touch. He welcomes media enquiries about 21st century marketing, social media and digital marketing. Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions! Facebook has millions of users where you can source out more traffic and recommendation about your brand.Create a Facebook Fan page.
Attitude branding involves marketing a larger feeling that's associated in the minds of your customers about your business.
Such a message is able to attract target audience, build confidence in your brand and differentiates you from your competitors. The effectiveness of a Logo lies on its ability to explain your business message and presenting it again and again until it gets penetrated to your target audience.
Therefore, before creating a Logo for your company, get your brand strategy developed as without a brand strategy you can end up putting a wrong message and thus weaken your business.

Your Logo needs to portray the element of professionalism and it has to be irrespective of the size of your company or business, big or small. All details including background, font type and size, font color, placement of graphical elements, should be done by creating careful style guidelines. Always choose a company after going through the Logo Design Reviews of various companies as this is where you can get a clear view of what the clients have to say about them. She likes to impart her thoughts with her readers pertaining Logo Design and Logo Design Reviews. I am not just referring to your visual brand identity, I am talking about brand identity and character. Brands attract more customers and they deliver a higher level of profitability than their commodity cousins.
This could be one of the most important and influential conversations you ever have about your business. He shows businesses how to get better results from 21st century marketing – starting with marketing strategy and brand positioning. He has an honours degree in marketing and served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. Publish engaging content to increase the number of your Facebook fans and followers.Promote your brand by holding events and contests. When a Logo is not capable of fulfilling this target it’s time to strengthen your brand strategy using a new Logo for re-positioning your company. To design the best Logo for your brand or business it is better to go for dependable Logo Design Company and to find it out the Logo Design Reviews is of great help offering you a clear idea about the of the opinions and feedback of clients.
It is important that your Logo which are to be used in all the marketing materials such as pamphlets, cardboard displays for stores, business cards, etc. In this article she is providing us some valuable tips on winning brand marketing strategies with your Logo. He led over 500 Business Link workshops, focusing on marketing strategy and internet marketing.
Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. A Logo is a part of brand strategy and with a carefully designed Logo you can go further to leave a positive impression on your business.
Today, he delivers marketing events for The Marketing Compass which provides impartial marketing advice for business owners. This is the graphical symbol that represents you and your business and gets associated in the minds of the customers.
Make sure that your professionalism is maintained in each and every place by portraying a well designed Logo. The key issue is to differentiate your brand – which may not be easy if you are operating in a crowded marketplace.
With millions of Twitter platform users, you can leverage on the exposure that you can gain when marketing your brand on Twitter using these social branding strategies.Craft your brand voice.
A slip in Logo presentation means a slip in professionalism and it is sure to leave a negative impact on the potential customers. This is precisely because about more than half of the consumers are engaged in social media, spending almost half an hour to three hours daily visiting social media and using the platform when looking for products and services.
There are social media branding strategies that can help aspiring internet marketers grow their brand followers, increase their brand popularity and consequently make a game changing outcome for the return of their target profit.The basic foundation for social branding strategiesIn order to establish that your brand is unique, it is important to undertake the right social branding approach.

Among the basic foundations when exploring the proper social branding strategies for your business, you need to consider the following:Define your objectivesThere are 101 ways to market your brand in the social media networks.
However, you get results by being able to use only those that address your marketing objectives. Keep your followers informed and communication is the key to keep them engaged with your brand so keep them updated about the latest happening on your business.Twitter is about social engagement so make yourself active in participating in discussions and re-tweeting tweets that are relevant to your brand industry.
What feeling would you like your customers to experience by thinking about and using your product? No-Brand Marketing Another alternative strategy many companies use recently is the branding of no-brand. It is necessary to have a clear goal for your brand marketing and ensure that you implement a specific, attainable, time bound, measurable and relevant goals to focus on.Quick content publishingBrands are highly competitive these days and if you want to overrun your competitors, you should make your business highly competent in publishing relevant content quickly.
This entails publishing news content or the so-called newsjacking and implementing newsfeed for your content. This allows you to connect to your target social media audience easily and consistently.Leverage on social media sites where your target audiences are activeThis is a fundamental rule for internet marketers to follow. An example where this worked particularly well was the company Yellow Cap of Venezuela, which made itself a popular brand through nothing but, as the name suggests, yellow caps. Japanese brand Muji does the same thing.
Find a social media site where you can easily communicate, connect and interact with your target audience.
There are many social media sites where its community members are highly active in commenting and forum discussion. You should target in marketing your brand on these sites to gain maximum exposure among active social media users.Where to focus your social media branding approachAs you embark to social media branding, it is essential to understand that each social media platform has its own unique approach in social marketing.
Posts on facebook pages are no longer served to as many people as it used to be in the past. Oftentimes, even when your budget will allow it, it is impractical to undertake a paid social brand marketing scheme across different platforms when some of the social media networks cannot serve your brand marketing purpose. Thus, choosing which social media platform to promote your brand will essentially depend on your marketing goals. Not everyone has the capacity to run such expenses.What am hitting on is the tiny fraction of page fans that posts gets served to by facebook.
Many brands are able to maximize their social media branding strategies by choosing only two or three social media sites to promote brand awareness successfully.
Therefore, your brand marketing strategies should focus on intensity and not on volume.Top social media branding strategies that workThere are different social media sites that are very popular in brand marketing.
Make your profile information comprehensive which must include your business address, contact number, products and services.
Include a photo of your brand logo to make your Google Plus page more professional.Promote your business to its local consumers. Take advantage of marketing your brand from Google’s local pages or listings.Start creating your own Google Plus Circles. Become their follower and make them take notice of you by actively inviting others to join your circle and be willing to spend time in communicating with them through commenting and sharing ideas.Publish useful and relevant posts to your Google Plus page. Add the Google + badge or button on every article you publish to make it shareable with others.Participate in Google Hangouts.

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