Employer branding is increasingly deployed as a strategic tool to hire and retain talent, because employees find a sense of recognition and pride working for companies with brand names. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Branding strategies include everything that helps you build a bigger and better brand, right?
Everything begins with how you think: your thoughts create your values which dictate how you behave and what you do in a given situation in any field of endeavor. There is a line of thinking in branding strategies that says that you should boil everything about your brand down to a single point - what is the one thing you want people to think about when they think about your brand? The 2nd part of managing your brand - what you do - contains technical branding strategies that you can actively tweak and monitor and hire experts to help you with for the most part. Your personality changes as you grow older and similarly your brand growth is tied to the growth of your business.
Aside from the most common brand marketing strategies, there are a few alternative tactics companies use to create an emotional connection. While that much may be obvious to most people, the importance of sound basics in building your brand is not something a lot of people give that much thought to. A brand is what makes a business like a person and the kinds of things that go into making a good or bad brand are similar to the kinds of things that make good or bad people. That most essential of branding strategies is therefore to monitor your thought process and distill into your mindset the kind of thinking that personifies the kind of brand you are trying to build.
I will say that you should look at one thing but in two areas: who you are and what you do. Your ultimate goal in branding is to create a platform from which to educate, influence and inspire others. Attitude branding involves marketing a larger feeling that's associated in the minds of your customers about your business. What I mean to say is that the term "brand management" to most people is a cosmetic activity looking mostly at things like your company name, logo, messaging and other areas where you present to or communicate with your customers (and therefore inform and influence their perception of you). In networking you might ask the question, "what kind of person do people like to be around?" and then emulate those qualities. This is tied to the last piece of the strategic branding puzzle in creating your business personality which is to ask, what is your promise?


Brand elements include name, logo, taglines, shapes, sounds, colours and other distinctive features associated with your brand. You are seeking to create communities of like-minded individuals sharing a common brand culture.
You may, once again, be looking for branding "tips and tricks" that I have covered in numerous other articles on communication, advertising, marketing ideas, guerilla marketing and more. While of these things may be important, they are not the building blocks upon which you build a sound brand. Customer perception is influenced by everything from business cards and packaging to "big" things like your name and company mission. Perpetuate the traits and characteristics that define your business personality through integrity, being consistent, constant differentiation, ongoing innovation and building your story. These are all geared towards creating resonance and a specific emotional response in customers. Your purpose has transcended selling products and services and has transformed into the desire to create impact and make a positive difference in the world through your unique voice and talents. Those kinds of strategies are common to all of sales and marketing and there is nothing revolutionary about choosing and executing a specific promotional task or campaign. Instead, just as your brand itself is an intangible asset - and your most valuable one at that - the core things that define your brand are similarly intangible.
As well, your brand needs to be relatable to people in order for them to be able to emotionally invest in it.
Especially in the business world, it is not enough that people think positive things about you but that they also think of you as a provider of choice in your line of business. Growing your brand starts with creating the right identity for your business and then managing the various aspects that go into making your brand. On the other hand, if you have understood what may be called the "esoteric" aspects of branding that I have talked about here then you will realize that everything you do affects your brand and can become an opportunity to build it. Even in the world of human affairs the most well-known personalities are and have been those who accomplish the most. Being consistent means that you repeat the same brand-building message and behaviour day in and day out with everyone and everything you do.
The brand awareness you will then create fosters customer engagement where you then have the opportunity to create loyalty by serving your customers and delivering on your brand promise.


Your very learning about branding is building your brand because you are changing your thoughts and adding to you knowledge which will then influence everything else you do (hopefully for the better!). Differentiation is what makes your business as well as your brand different and regular innovation will maintain this differentiation and your competitive advantage. Brands also follow journeys starting with being a generic brand where you are simply seen as a commodity provider competing on price, supply and demand like so many other competitors. If you really understand and internalize the concept of "living your brand" then you will be able to infect others with your ideology and hopefully create a large following. From here you can become a reference brand having realized significant competitive differentiation that allows you to charge more based on your perceived superiority to competing brands. What we might call a personality brand exists when you have a strong following among a significant number of loyal fans. What feeling would you like your customers to experience by thinking about and using your product? No-Brand Marketing Another alternative strategy many companies use recently is the branding of no-brand. In order to have a bonafide brand personality it goes without saying that you must run a quality business and have happy customers as a starting point. An example where this worked particularly well was the company Yellow Cap of Venezuela, which made itself a popular brand through nothing but, as the name suggests, yellow caps. Japanese brand Muji does the same thing. You have wrested the power of the market by building brand equity to a point where you can now create new markets.
The final stage in this brand trajectory is a democratic brand where you are now a true champion of the people.
You have not only been successful in creating a large community around your brand but have crowned your customer king and have thus delegated your power to them. In a sense you have completed the circle and have returned to being "one of many" just like you were as a generic brand.



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Comments to «Branding strategies of amul»

  1. 777777 Says:
    Banco de Sabadell in Spain and Casey Neistat's video in the the marketing and advertising division there.
  2. emo_girl Says:
    Considerably depth as other video editors.