From initial encounter and awareness, to desire, purchase and advocacy – is there brand consistency? If you would like to talk to me about your marketing strategy and brand – by all means get in touch. He welcomes media enquiries about 21st century marketing, social media and digital marketing. Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions! Top Social Media Branding Strategies For Aspiring Internet Marketers You are using an outdated browser. Product Development -- This is the stage of design, production and research carried out by a company to ensure that its products can meet consumer needs through sufficient market survey.
Growth -- The branded product begins to build up its following among consumers during this stage. Maturity -- Brands or products in the maturity stage have a considerable market share and have reached their sales peak, with growth beginning to slow down. The same product or the same company may experience different life cycles in different markets.
Mobile phones were rare commodities on the mainland in the early 1990s, but by August 2001, China had overtaken the US as the world leader with 100 million mobile phones. SMEs must have a good understanding of the positioning of their brand and product category before they can effectively formulate marketing strategies. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Notes: A product’s success depends on the target market’s ability to distinguish one product from another. Video: America Online and Web MD This advertisement demonstrates the cobranding of AOL and Web MD.
Brand A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products.
Four criteria for picking a good brand name Describe product benefits Be memorable, distinctive, and positive Fit the company or product image Have no legal restrictions A good brand name should . We help you transform your marketing into revenue success with step-by-step what to do and how to do it training and consulting. Receive the Marketing Spark Newsletter AND Get a FREE Copy of FastPath To More Customers Now!
Improve Customer Experience and Satisfaction Levels Before Ita€™s Too Late - The way your customers feel about you will soar with consistent performance. Aside from the most common brand marketing strategies, there are a few alternative tactics companies use to create an emotional connection. Building a strong employer brand will help you conquer the war for talent. And WilsonHCG’s Fortune 500 top employment brands infographic breaks down the elements that make up a top employer brand.
View the infographic to find out which Fortune 500 companies made the top 5 employer brand list, the key traits these organizations possess and how industries rank against each other. The opinions expressed by guest authors do not necessarily reflect the positions of Staffing Industry Analysts. I am not just referring to your visual brand identity, I am talking about brand identity and character. Brands attract more customers and they deliver a higher level of profitability than their commodity cousins. This could be one of the most important and influential conversations you ever have about your business. He shows businesses how to get better results from 21st century marketing – starting with marketing strategy and brand positioning.
He has an honours degree in marketing and served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. Facebook has millions of users where you can source out more traffic and recommendation about your brand.Create a Facebook Fan page.
When China began its reform and opening up in the early 1980s, mainlanders who came into contact with the new technologies and new products of foreign countries for the first time found them amazing.
Marketers use branding as the major tool in distinguishing their product from the competition. On Line: Kellogg’s and Disney How are Kellogg’s and Disney promoting their cobranding of cereals on their company Web sites? After all, your differentiation and positioning should be obvious because you have a great product.

Compelling value propositions are all about smacking your potential customer right between the eyes with a WOW so they say a€?I must have that'.The only way that's going to happen is if the benefits you claim to deliver clearly outweigh the costs and risk to the person making the decision. But that can easily be reversed in an instant.5 Ways To Create A Company-wide Sales Attitude - When every person in your company thinks about sales, they become advocates and customers love that!How Good Is Good Enough? Attitude branding involves marketing a larger feeling that's associated in the minds of your customers about your business. The best-in-class companies revealed provide a benchmark for effective employment branding tactics that you can use to elevate your organization’s employer brand. He led over 500 Business Link workshops, focusing on marketing strategy and internet marketing.
Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners.
Publish engaging content to increase the number of your Facebook fans and followers.Promote your brand by holding events and contests. The company is a household name in Hong Kong which has already reached the stage of maturity.
Some of the best known trademarked features include the Coca-Cola bottle and the Nike “Swoosh.” Companies that fail to protect trademarks face the risk of product names becoming generic.
If a brand is used, the choice is made between a manufacturers’ brand, a private brand, or both.
At the end of the day, it's the reason why your customers buy from you instead of from your competitors.The importance of this is worth considering. Your differentiation and positioning then rings true in your customer's mind.Several things fall out of this. Today, he delivers marketing events for The Marketing Compass which provides impartial marketing advice for business owners.
However, it has only started venturing into the mainland in recent years and is now at the stage of introduction or growth there. With either a manufacturers’ brand or a private brand, a decision is made among: Individual brand—different brands for different products Family brand—common names for different products or a Combination of individual branding and family branding.
Knowing this will help you to focus on creating a marketing message using the SUDS Messaging Formula that positions your company and solutions properly.
7 rules that will move you to an action marketing plan.You only have seconds to get people to care about you and your business. When leads are a€?sales readya€?, new deals will rapidly come your way.7 Questions To Ask Before You Say 'Let's Do It' - Signing off on a business case is not the beginning of the planning process. The key issue is to differentiate your brand – which may not be easy if you are operating in a crowded marketplace.
Since your ultimate goal is to create lifelong relationships with customers, this idea needs to part of the value equation. With millions of Twitter platform users, you can leverage on the exposure that you can gain when marketing your brand on Twitter using these social branding strategies.Craft your brand voice. The only question is how much of this value-add do you, or can you, incorporate into a compelling value proposition statement?In another article I discuss implicit differentiation and viewing your business from the customer's perspective. The best way for you to approach this is to ask yourself some honest and soul-searching questions.What problems are your target audience really trying to solve? This is precisely because about more than half of the consumers are engaged in social media, spending almost half an hour to three hours daily visiting social media and using the platform when looking for products and services.
Having a focus on great customer experiences is a wonderful way to prove that have added value, and improve your differentiation and positioning. There are social media branding strategies that can help aspiring internet marketers grow their brand followers, increase their brand popularity and consequently make a game changing outcome for the return of their target profit.The basic foundation for social branding strategiesIn order to establish that your brand is unique, it is important to undertake the right social branding approach. Among the basic foundations when exploring the proper social branding strategies for your business, you need to consider the following:Define your objectivesThere are 101 ways to market your brand in the social media networks. It's all about how they view their world and what's important to them;How do your customers measure value? However, you get results by being able to use only those that address your marketing objectives.
Keep your followers informed and communication is the key to keep them engaged with your brand so keep them updated about the latest happening on your business.Twitter is about social engagement so make yourself active in participating in discussions and re-tweeting tweets that are relevant to your brand industry.
What feeling would you like your customers to experience by thinking about and using your product? No-Brand Marketing Another alternative strategy many companies use recently is the branding of no-brand. It is necessary to have a clear goal for your brand marketing and ensure that you implement a specific, attainable, time bound, measurable and relevant goals to focus on.Quick content publishingBrands are highly competitive these days and if you want to overrun your competitors, you should make your business highly competent in publishing relevant content quickly. This is where the rubber meets the road;What core benefits do you offer that cuts across all potential customers in your target market?

This entails publishing news content or the so-called newsjacking and implementing newsfeed for your content. Examples: Promotional contest sponsored by Ramada Inns, American Express, and Continental Airlines. This allows you to connect to your target social media audience easily and consistently.Leverage on social media sites where your target audiences are activeThis is a fundamental rule for internet marketers to follow. Complementary branding refers to products advertised or marketed together to suggest usage The benefits of cobranding include: Enhancement of prestige or value of a product and increased market presence in markets with little or no market share. For now, leave out a benefit that only a sub-segment finds important:Can you deliver a solution that is different from and better than your competitors?
An example where this worked particularly well was the company Yellow Cap of Venezuela, which made itself a popular brand through nothing but, as the name suggests, yellow caps. Japanese brand Muji does the same thing. Find a social media site where you can easily communicate, connect and interact with your target audience. Get specific by describing how your value uniquely helps customers to improve their business in very clear-cut terms.
There are many social media sites where its community members are highly active in commenting and forum discussion. You should target in marketing your brand on these sites to gain maximum exposure among active social media users.Where to focus your social media branding approachAs you embark to social media branding, it is essential to understand that each social media platform has its own unique approach in social marketing. Posts on facebook pages are no longer served to as many people as it used to be in the past.
Oftentimes, even when your budget will allow it, it is impractical to undertake a paid social brand marketing scheme across different platforms when some of the social media networks cannot serve your brand marketing purpose. This is your differentiation and positioning;What are the real costs to the user of not acting now and sticking with what they are doing today? Thus, choosing which social media platform to promote your brand will essentially depend on your marketing goals. Not everyone has the capacity to run such expenses.What am hitting on is the tiny fraction of page fans that posts gets served to by facebook. Many brands are able to maximize their social media branding strategies by choosing only two or three social media sites to promote brand awareness successfully. Therefore, your brand marketing strategies should focus on intensity and not on volume.Top social media branding strategies that workThere are different social media sites that are very popular in brand marketing. Consider all of the hard and soft costs your customer might avoid by using your product or service a€“ support, training, additional personnel, space in the building, disruption to their business operations, financing, extra batteries, and so on. Show them how your value outweighs these in terms of money, time, or simply a painful problem solved;Do you include or are you willing to offer the additional items or services that customers need to complete your solution? Make your profile information comprehensive which must include your business address, contact number, products and services. If you don't, perhaps because of your focus or resources prevents it, then consider forming a relationship with a partner that can.Take the answers and begin creating a value proposition and core marketing message that makes sense for your audience.
Include a photo of your brand logo to make your Google Plus page more professional.Promote your business to its local consumers. Tell your customers what your company will deliver to them and the results they can expect to see. Take advantage of marketing your brand from Google’s local pages or listings.Start creating your own Google Plus Circles. The benefits to you and your company will be huge.You are well on your way to creating a value proposition statement with a powerful message. Put it all together with the Value Proposition Formula using the SUDS method and your sales will soar. Become their follower and make them take notice of you by actively inviting others to join your circle and be willing to spend time in communicating with them through commenting and sharing ideas.Publish useful and relevant posts to your Google Plus page. Also, check out how you can build a value-added company with implicit differentiation that focuses on great customer experiences. Add the Google + badge or button on every article you publish to make it shareable with others.Participate in Google Hangouts.

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