First things first, you need to give your tribe a reason to feel connected to your campaign.
Perhaps your story is about how your campaign will offer funds to help build schools in Kenya. In order to connect with your tribe—and keep them connected—you need to ensure that they’re well informed. So, keep your tribe informed with campaign updates and other need-to-know information related to your progress. Setting up a fundraising site is great for this very purpose, as it allows your tribe to work together towards a shared end. Always remember that your main goal with building a tribe—you want to foster a community around your cause.
We’ve all been to dinner with that friend who just wants to spend the entire time talking about themselves.
So, you have to remember to really connect with your tribe, rather than constantly bombarding them with pushy announcements and pleas for additional support. Do whatever you can to show your tribe that you’re just as engaged with them as they are with you. You know those infomercials you see on late night TV that promise an amazing product for an incredibly low price?
Candace Cody is the Fundraising Insights Editor at CauseVox, a platform that helps nonprofits create online fundraising sites.
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But, with such a grassroots concept, having a loyal and engaged tribe to rally around your cause is crucial for #GivingTuesday success. There’s a lot of competition on #GivingTuesday—so what exactly makes your campaign the one that they should care about?
Your inspiring narrative provides your goals and purpose, as well as a common thread and shared vision for your tribe to connect to. Or, maybe your story explains how your campaign will provide bulletproof vests for three police dogs in your community. After all, people have a tough time relating to something if they have no clue what their support is actually doing. And, keeping your supporters informed is not only a great way to increase their feeling of connection, but also to ensure that they’re accurately educated about your campaign and able to spread the word about your efforts! Typically, it’s the feeling of community and the sense of belonging to something bigger than ourselves that’s so appealing. So, give them a place where they can share with one another and provide support for something that they all believe in. Even when they appear to be listening, they’re actually just waiting impatiently until it’s their turn to talk again. And, if this is your first time coordinating a #GivingTuesday campaign, you might just run into a few.
But, even with all of the buzz that surrounds that specific day, you’re still going to want a loyal and engaged group of supporters to back you up.
She works to empower nonprofits on crowdfunding best practices and curates the latest fundraising insights on the CauseVox Blog. You will receive lots of advice and support from us to help you reach this target and as well as training tips from the professionals!

Henry Timms, the founder of Giving Tuesday, describes it as a day of global unity centered on giving. So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign, here are six need-to-know tips!
Or, perhaps your story is about how one person can make a huge difference in the life of a deserving teacher, neighbor, or friend. So, it’s important that you provide an outlet where your tribe can connect with each other, as well as stay updated on the campaign progress. No matter how much they guarantee a good deal, you know better than to pick up the phone and buy what they’re selling.
So, when it comes to building your tribe, you need to make sure you’re completely personal and honest. So, be honest and vulnerable with your tribe, and they’ll likely feel even more connected to your cause.
So, start working on these tips now, and you’re sure to jump into #GivingTuesday with a great plan, and an even better fundraising tribe! I can help you navigate the choppy waters of nonprofit marketing, using online tools and strategies designed for YOUR nonprofit. Get your FREE copy of my brand new e-book, The Ultimate Nonprofit Guide to Creating Great Social Media Graphics.

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