In this article, you will be taught the basics on how to submit your website to online directories. These steps are the only things that you need to master so you could be able to optimize your website yourself. Small business owners often don't know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions. But one of the most common issues for small businesses is the struggle to build quality links.
You see, search engines will continue to crack down on link exchanges, paid anchor placements and other shady approaches to building links. For instance, you can be a regular contributor to their blogs and occasionally link out to your own landing pages. If you’re addressing people in a particular geographic area, then forming partnerships with local organizations can be an opportunity to get backlinks from their websites. Small businesses that sponsored this resource fair not only got brand recognition, but also a backlink. Invented by Brian Dean of Backlinko, this technique simplifies the link-building process by not requiring you to reinvent the wheel.
Discover top-performing content in your niche. Top-performing content can be determined based on the number of times it has been shared on social media or the quality of links pointing to it. Create something better. Perhaps the top-performing content is low on practical examples or case studies.
Promote your content via outreach. Reach out to relevant websites and influencers via email and social media. Finding business mentions that do not include links on community resource pages, forums and so on is a convenient and cost-effective way to build links.
With BrandMentions, the web mentions database, you can discover mentions of your business and relevant keywords in the last 24 hours, last week and last month. After you click on a particular URL, use CTRL+F (find function) to search for your brand on the page. Depending on your locality, you can create a local resource page that includes useful information for small businesses in your area.
When you provide useful information, other businesses (even competitors) will link to your resource page. A resource page can then be cited when participating in Q&A websites and local business forums.
If you want to get backlinks from major publications and leading industry blogs, you need to create premium content — content that demonstrates thought leadership and isn’t just a complication of tips or lists from other small business blogs. While premium content pieces require more time for completion, they have a much higher chance of being linked to than a standard blog post.


Partnering with other businesses that are not direct competitors can cut costs while giving all partners an opportunity to attract authority links. Before your competitors gain an edge over your website in SERPs, make a resolution to jump on the link-building bandwagon.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
Pratik Dholakiya is the Co-Founder & VP Marketing of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
The very first thing that you should do is to identify a title that would best suit your website or the site that you are optimizing. After acquiring the title, description, and keywords, the next thing to do is to find the best online directories that you can submit your website with.
A B2B Search Engine Marketing agency, where she is responsible for managing clients' search programs, integrating organic, paid search, and conversion improvement teams and strategies. Lacking familiarity with current SEO best practices, many small firms still fall for the infamous black hat tactics to get links. You can establish content partnerships with influencers who serve relevant content to your target audience. He achieved this link and exposure through his regular contribution to the blog, which offers advice to small business owners. In that case, you may already have existing partnerships, so all you need to do is get in touch with partner websites for link placement. Instead of coming up with new content ideas week after week, you can simply take what’s working for others (including your competitors!) and improve upon it. In addition to using the brand name when trying to uncover backlink opportunities, use other relevant keywords that would be listed on the page in addition to your business name to narrow down your search.
You may find articles that are dedicated to your business or indirectly mention your business but don’t include a link to your website. For instance, if you’re a clothing retailer in Washington, DC, you can create a list of the best wholesalers and manufacturers in your city.
You can partner with local subject matter experts to create information-rich resource pages; the efforts put into these pages will pay off once they capture the attention of businesses in the industry. It might even land you interviews and guest appearances (webinars, podcasts and so on), providing opportunities to build links from participated content. The strategies mentioned above will help you gain links and enjoy better search rankings for your website.


He has over 8 years of experience in digital marketing and has served more than 500 customers into different verticals. We attend shows in the Greater Cincinnati area, as well as Dayton, Indianapolis, and Atlanta. Click the download button below which can suit with your resolution that you like at Food Web Diagram pictures .
Having a high amount of back links will enable your website to have a good ranking in the search engine thus making your website more visible. It must contain the best words that could describe your site but make sure that it doesn’t sound promotional. And apart from local business blogs, you may come across official community blogs and local news blogs that welcome guest contributions. You can deliver more value on the same theme by creating a more in-depth or comprehensive piece of content on the same topic.
As a passionate marketer, he regularly shares his thoughts and knowledge on high-end publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more.
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It can as well lead more traffic to your website which would help increase your chances of getting more potential clients. Your description should be, as much as possible, short and precise so that it will be accepted to online directories. Choose the best keywords that are searchable in the search engine to give you the best chance to be searched and crawled.
These online directories will be of great help to your website for they could help you acquire more back links. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. High ranking web directories are more trustworthy because they have better impressions than those that have low page ranks or none at all.
He's passionate about fitness, entrepreneurship, startups and all things digital marketing.



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