This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of my primary roles as an Associate Director of Services at Hanapin is interviewing candidates for employment. For one of my services, I am on Page 5 of google local and am not sure how to get it to the top when someone searches for that particular service…. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. Since more people are using search to find local goods and services, you need to have a robust business listing. And you’ll receive a series of instructions on how to claim your business listing and how to make it more robust and noticeable in order to drive more traffic to your site and visitors to your business. It is to bring your message or product to exactly the right customers no matter where they are online.
You don’t want to overwhelm your reader with ads, but you also don’t want to use so few ads that no one notices them.


If your business is geared toward a local audience, you need to gain as much exposure on Google Maps as possible! Google recently the new Local Business Center which helps businesses expand their business listings.
A more commercial blog can likely handle more ads in different places, whereas a blog with more personal content should perhaps use the ads sparingly.Are video or sound ads a good idea?In most cases, no.
Knowing your audience is probably the best way to decide what types of ads to put on your blog. Many internet users are multi-tasking, and that may include watching a video or listening to music while they browse the web.
An ad that just turns itself on when you log onto the page can be an unwelcome interruption. Flashing ads are also a good thing to avoid.Should I use affiliate ads?Affiliate ads are a slightly newer choice in blog advertising. These are a great way to incorporate advertising into your actual content without having to place a physical ad.


This type of advertising is also less obtrusive and makes it easier for your reader to decide whether they would like to visit the other site or not. If your blog has more specific subject matter, for example a pizza delivery site, it might be wise to find sponsors or pair up with other, similar websites. Whether or not to use affiliate advertising is going to depend on the content of your blog. If you are regularly reviewing or discussing other products, it’s a great way to fit in advertising.Choosing advertising for your blog can be a tricky task. It’s a great idea to have a friend, family member, or someone else who is not familiar with your site to review it before you it goes live. Once your site is up and running, pay careful attention to reader comments regarding your advertising.



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