Choose Skyfall Blue and enjoy the best small business and retail advertising professionals available to Ottawa, Ontario and the surrounding area. Sky Fall Blue utilizes multiple approaches and advertising mediums, which allow us to customize an advertising strategy ideal for your small business.
Skyfall Blue has years of market research experience, allowing us to help your business determine the best marketing approach for your unique needs.
Business branding is essential to impress a positive image of your business on your customer base. Our marketing specialists help your business see creative, tangible results from your advertising campaigns.
Advertising combined with strategic communication is the key to becoming a powerhouse in your industry, and Skyfall Blue is your advertising partner.
Skyfall Blue goes behind the basics, combining basic marketing services with advanced SEO and innovative marketing research.
Skyfall Blue believes the comprehensive advertising program must include a strong business brand and an incredible media profile.
Skyfall Blue is committed to making your business everything you dream of and more, beginning with a winning marketing strategy. Follow us on Twitter7 Ways to Make Your Social Media Posts More Interesting - Are you stuck in a social media rut? The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run. Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services. I would like business cards similar to the style of the purple ones displayed, but a different color.
Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans.
Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans. SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each.
SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.


Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing. Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future. Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry.
SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education.
Milestones Accomplished - Elaborate on significant milestones that have accomplished to date.
Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship.
Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers. Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g. Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g. Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth. We specialize in helping small business owners increase their revenue and company presence through integrated marketing and strong business branding. We are the advertising agency Ottawa businesses rely upon to know the market, the competition, the trends and the challenges of the industries that matter. Your company brand identify must reflect the mission, value and passion of your company and ensure your business is noticed by the customers you desire.
Your company needs to ensure your brand and message is consistent across all your communications – from your website content to your press releases, logos and more. Skyfall Blue digital marketing focuses on SEO and social media strategies to increase ad click-through and conversion rates to increase your customer base. We provide services ranging from business branding to video production, advertising consultation and full advertising program creation. In addition, we continue to develop new ways to help small businesses maximize their sales potential. We use our strong background in marketing and business knowledge and experience to adapt strategies to challenging markets, new business climates and updated advertising campaigns.


Your company will become the “go-to” experts in your industry and have the trust of your consumers. Contact us to see how the Skyfall Blue professional marketing and strategic communications team can help your small or medium size business. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services.
It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business.
You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom.
Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. The font had already been decided, the paper color was to be purple, and there was to be some kind of pattern on the back.
Each side was printed individually to allow for the most impression possible on 80lb paper, and then we duplexed it together to bring it up to 160lb.
SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models.
The four growth strategies include: market penetration, market development, product development and diversification. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel. Let Skyfall Blue work with you to design and implement the ideal marketing plan for your company. As one of the leading Ottawa advertising agencies, we are ideally placed to assist your small to medium business establish viability and presence in the local market. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. We whipped a few drafts and after a couple of rounds of revisions we had produced exactly what was expected: yet another unique letterpress business card. I was initially worried about the paper thickness, but the 80lb duplex worked quite wonderfully. Don't think in terms of what other organizations or individuals have done, but how you are going to get it done.
But first create your marketing strategy items that will generate leads, build awareness and enhance credibility. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them? I didn’t want to ruin these cards, so we opted to die-cut in order to produce 4 clean and perfect corners on each and every card. The back is printed with a clear varnish to present a tonal tint using the paper’s natural color.



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