Business and Marketing Management Technology is a two-year business program located at the DeSoto Center. Promotion plays a role in the perception the possible target audience may have about your service. Services marketing is that elusive concept which stays incomplete without a thorough understanding of 7 Ps. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies? This program is designed to prepare students for careers in dynamic marketing professions and to qualify for an entry-level job such as retail sales and customer service, wholesale distribution, advertising, or buying and promotions. Specialized occupational training includes E-commerce marketing, international marketing, marketing entrepreneurship, management, advertising, salesmanship, and retail management. Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality? Services being intangible, processes become all the more crucial to ensure standards are met with. These form the critical success factors for any service as evaluated by a possible customer. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
There are many aspects of marketing such as advertising, public relations, sales and promotions and this provides the necessary help for the companies or individuals to introduce their products, offers and service to the potential clients. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience.
The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation.
Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers.
Process mapping ensures that your service is perceived as being dependable by your target segment.


Marketing strategies need to be very creative, since their purpose is to make a product widely known and thus available for customers. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence.
What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement. Many different promotional tools are often used like internet advertisement, special events, endorsements which happen out of the store or in-store merchandising like branded boxes from Custom Boxes Now, plastic dump bins and digital signage. Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron? Nowadays, in our society, where there are a lot of things that can be offered from those of low quality to those of high quality, there are a lot of people who rely on marketing in order to break through and make themselves successful. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation.
One cannot expect from people to just hear about a company, unless that company is already well known. People are used to be reminded of things they need in the world where everything is available. So make yourself and your services available to them.Think of your customersA very important thing when advertising is to think of your customers.
Yes, your product is what you are trying to sell and, besides its quality, it is important to aim at the needs of some potential buyers. Gaining customers is the essential part of any business and you can do that by pleasing their needs and by letting them hear what they want.
Different people will have different needs, so consider and plan carefully when targeting a particular group of people. Mail, fliers, billboards, radio and TV commercial and other sort of promotional material like t –shirts, pens, hats, cups and other items with printed logos and some basic information are very productive and can make your business flourish.Plan marketing strategiesIn order to be discovered by as many people as possible, people must be prepared to invest in good advertising.


Plan it carefully and pick a best method of advertising that will be interesting for the target group that you aim, but still, make sure that it is within the reach of your budget. Not only will a well-planned marketing technique catch the eye of the customer, but it will also make your customers spread a word about you – the more the merrier. You need to keep thinking of some fresh ideas that will be linked to the previous ones, but that will bring some intriguing effect so that your business keeps growing.Make a brand out of your companyFor your company to be recognized and for it to win over the market, it is absolutely necessary to make a brand out of your company, and this can be done by having a well-designed logo or a motto that will be there constantly as a practical streak of your company. In other words, you need to think of something that will be in the heads of the potential customers, even if they don’t want it to be there.
Something that is present at all times will gradually become very familiar to people and people like to stay in their comfort zone.
Your task is to make your company known for the sake of being considered as liable and entrusting.Make your architectural company break throughMarketing is very important when running a company. Architectural companies find it very hard to expand their business and make it to the top when there are many of other companies that have almost the same offers. What can differentiate among them is of course the quality, innovativeness and good architectural marketing.
All they need to do is think wisely and choose an appropriate technique in promoting that will gain some positive reputation for the company.A post by Ivan Dimitrijevic (135 Posts)Ivan Dimitrijevic is author at LeraBlog.
His skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics.
He is a digital marketing & business consultant and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Tech and Online Business to Home & Family, Health & Wellness and Architecture, Real Estate & Design.Do you like this post?



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