Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
Sense Marketing has provided support to a great many clients both large and small, corporate, commercial, and not-for-profit organisations.
For this international bank with a strong commitment to cycling sponsorships (Tour de France and Tour Down Under), we reviewed the value of its local cycling sponsorship making recommended changes, which included alternative client, prospect and employee engagement tactics in Australia & New Zealand. For this small business, we developed their customer value proposition, marketing communications plan, website creative and content, and various other communications tools. Working with business partner Boxing Clever, we developed a Fundraising Strategy for Reconciliation Australia. Sense Marketing developed policy documents around TressCox's pro bono and community investment activities. Acting as Horizon's outsourced marketing department we work with the company to position it in the marketplace and develop all the required marketing and business development collateral. We assisted in progressing 3M's corporate community involvement program by developing a staff survey to help determine 3M's cause focus for its charitable giving as well its corporate giving guidelines. Sense Marketing launched and manages the ongoing marketing for this new commercial property development in Rozelle Bay Sydney. Launching and building exposure for this state-of-the-art boat maintenance and refit facility has involved the development and delivery of an integrated marketing communications campaign targeting private boat owners and commercial operators in Sydney.
For this boutique firm, we developed its brand and associated communication vehicles such as its website and marketing collateral.
AbaF promotes private sector support for the arts, connecting business, the arts, donors and foundations. The Tracey Scone Wig Library is a support service of Arrow providing free use of wigs for patients experiencing hair loss through chemotherapy.


Lisa is Chairperson of Daystar, a Sydney-based charity committed to creating futures for children through education. Leading membership organisation, AIM NSW & ACT engaged Sense Marketing to work on a number of strategic marketing projects aimed at revitalising its role as a key membership organisation for managers across NSW and the ACT.
For this independent organisation established to create and promote collective wisdom in the area of innovation, we provided marketing support.
A start-up Australian based company that imports a range of products utilising nanotechnology, we developed its marketing plan to launch into the Australian marketplace.
Sense Marketing, in conjunction with Cavill + Co, assisted the newly formed MLC Community Foundation with the process of identifying not-for-profit organisations who would fit with MLC and meet the aspirations of its Foundation.
For this large Australian law firm, we provided training support to around 100 of its lawyers to help them better understand the telecommunications industry.
For this small business that works with many of Australia’s Top 100 companies to accelerate growth and performance through building the capability of individuals and teams, we provided marketing support. We worked with St George Bank to develop a staff survey to engage more staff in its corporate community involvement program. A premier Sydney law firm, Sense Marketing provided business development support writing tenders, client development plans and the like. For this global software supplier, we were its outsourced marketing department for 12 months. A national Australian accounting and business advisory firm for which we implemented a process to develop its corporate community involvement program, resulting in five community partnerships being developed. A global integrated events marketing company we worked with from 2002-05 and again in 2010 providing marketing support. Sense Marketing has managed two major sponsorships for Toyota – the Peters Ice Cream Beach Volleyball Tour in 2004 and the A1Grand Prix in 2007.
A leading Australian law firm we worked with from 2002 providing business development support for a variety of projects. At the bottom of the pyramid, rolling six-month marketing plans (step 9) form the base of the pyramid. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Business is defined as a commercial activity engaged in as a means of livelihood or profit, or an entity which engages in such activities. Strategic planning is an organization’s process of defining its strategy, or direction, and making correct decisions on allocating its resources to pursue this strategy, including its capital and people. Strategic planning is the formal consideration of an organization’s future course of action. As the process of developing a strategic plan for a new business, it is clearly identifies the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture. The main problem with this process is that the “environment” in which businesses operate is constantly changing. It is important for new entrepreneurs to know business planning skills for running a business. Well, last step but not least in the process involves the ongoing management and marketing of your business.
Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. The work involves the integration of marketing communications tactics such as public relations, advertising, online and direct marketing. Tactics include public relations, sponsorship and advertising, which Sense Marketing manages on an ongoing basis.


Sense Marketing managed the public relations pro bono for a cabaret show, Gigs4Wigs, which raised $50,000 for the Library. WaterAid provides assistance to developing countries to ensure local villages have access to safe and clean water. Lisa provides ongoing strategic marketing advice to Daystar and works with Daystar and corporate organisations to develop sound community partnerships.
In conjunction with our client GPJ, Sense Marketing developed a launch strategy for a new aged care facility, and instigated market research to understand its brand position.
We also provided marketing support services for two of its clients, IBM Asia Pacific and Catholic Healthcare.
Both sponsorships were last minute deals requiring us to leverage the sponsorship to its maximum potential with very limited time. In early 2004, Sense Marketing established the Community Connect brand encompassing the firm’s corporate community investment program, and continued to build the Community Connect brand through the ongoing management of all internal and external communications until 2008. It collects and organizes information for use in decision making but does not have any specific formulas or models of the decision process.
These six-month forecasts flow from the budget (step 8); the budget, in turn, flows from the strategic plan (step 7). In other terms, a socio-economic system in which goods and services are exchanged for one another or money, assuming their perceived worth. There are many questions comes management student’s mind in concern with business development. Expert management tutors of AssignmentHelpNet provide quality Business Strategic Planning Help, Guidance and much more in Business Development.
Correctly defined, these can be used as the basis for a critical examination to probe existing or perceived Strengths, Weaknesses, Threats and Opportunities.
So a business must adapt to reflect changes in the environment and take decisions about how to change the marketing mix in order to succeed. For those who want to make their own strategic decisions, this method provides a good vehicle for utilizing time and expertise in a helpful but nonintrusive manner. The first year of the three-year strategic plan becomes the budget, and the rolling forecast confirms that the budget will be achieved.
A continuous forecast process can make a formal budgeting process unnecessary—one of the forecasts simply becomes the budget for the upcoming year. You can send these slides to your personal contacts who might be interested in Business Diagrams. Every business requires some form of investment, and enough customers whom its output can be sold at a profit on a consistent basis. However, developing and implementing strategic change is a key skill all business owners need. Once you’re in business, you will need strong management tools and marketing skills in order to make sure you stay in business. Other organizations forgo a continuous forecasting process altogether, relying instead on pulling together a revised outlook on an exception basis. Undertaking a strategic audit and writing a business plan is the first step in this discipline.



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