Array Research ServicesA has a comprehensive yet flexible research frameworks which collect, measure & understand the various business trends according to our clients' needs. Our research services are segregated across various categories which include Environment Analysis, Economic Research, Industry Research, Company Research, Market Research, Financial Research etc. Why do market research?Market research is important for every business, and should not be just a one-off activity.Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge.
The National Federation of Independent Business (NFIB) released a study of the small business financing situation this month, entitled Small Business Credit In a Deep Recession.
The credit situation was certainly poor, with the number of small business owners reporting that all their credit needs were met falling by about half.
Consumer trust in banks and insurance companies is inching back up, according to this survey, but that’s not going to matter much to most small business owners. Getting specific to SMBs, 21% of them will upgrade finance and accounting software, 19% will upgrade customer relationship management software, and 18% will upgrade industry specific software. Also, it turns out that software-as-a-service (SaaS) continues to drive the market and, in spite of the hype surrounding cloud computing and infrastructure-as-a-service (IaaS), firms aren’t quite ready to open their wallets yet. The moral of this story is that, until companies come out of cost-control mode, the latest gizmo is likely to sit on the shelf for another year. And, finally, it’s been especially quiet over at the SBA Office of Advocacy, the primary repository of small business research in the federal government.
And, if you want to keep up with how Advocacy is doing in enforcement of the Regulatory Flexibility Act and relevant other laws and executive orders, then you’ll also want to review their annual report on the same, Report on the Regulatory Flexibility Act, FY2009. SMBs are naturally cautions, so I’m not too concerned by the slowness thus far in 2010. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.


Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need.
Before you even consider undertaking marketing activities such as advertising, the publication of press releases, SEO and online marketing, you should focus on market research. As with any piece of research it requires several elements, from designing the study, to collecting, analysing and interpreting the data. If you haven’t undertaken market research before, it can be difficult to know where to start. Making yourself aware of your competitors and their strengths and weaknesses can allow you to find a niche market to cater to.
Once you’ve completed your market research, this can give you the insight you need to begin with any SEO company and marketing campaigns. Our business research team is equipped with all the modern tools and technologies to gather relevant data, analyze them and derive actionable information useful to your business. We not only strategize but also helps in organizing the process and implementing the best practices. The big take-away here, though, is that the most immediate economic challenge fingered by small employers was not access to credit (which came in third). Lesson #1 for policy makers: if you want to know what small business owners need, ask them.
That’s what Forrester Research said in the wake of the release of their 2010 customer advocacy rankings. Once you have a gander at all that red ink, you’ll probably feel much better about how your business did last year.
Rivers, an award-winning small business journalist, regularly reports and analyzes small business policy and research as the publisher of the MicroEnterprise Journal.


As the economy continues to show signs of leveling I believe that SMBs will slowly start to make some noise.
Without an understanding of your market, any attempts to sell your product or service will rely entirely on luck – research will give you the business insight you need to get the most out of your marketing efforts. Try undertaking a SWOT (strengths, weaknesses, opportunities, and threats) analysis, as it is a great place to start developing an understanding of the business environment in which your company operates. Ensuring that your offerings are different to (and better than!) others on the market gives you a huge competitive advantage. Having analysed the market, you should now have a better idea as to what consumers are looking for, and how best to cater to this.
Here, they survey small business owners to find out more about the conditions of their businesses and their credit needs in 2009. She also publishes research at the Microbusiness Research Institute and she blogs at The MicroEnterprise Journal Blog. This means that your research should provide clarification of variables such as market size, market trends, pricing and demand. Consider which political, economic, ecological, social, legal and technological factors should influence your decision making at each level of the business. It will also help you make an informed decision about starting, building, consolidating, diversifying or reducing business activity.Examine and solve business problemsIf you’ve identified a business problem, research will help you work out what is happening.



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