Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan.
Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Cheap Nike Air Max, Ray Ban Gafas Para, Cheap Ray Ban Sunglasses, Nike Air Max 90 Sale How to Write a Business Plan? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.


5 Key Social Media Trends Surfacing at Social Media Marketing World You are using an outdated browser.
If I had to pick a single social media trend driving conversations at #SMMW13, it would be the convergence of social and content marketing. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. In interviews, Jason Miller, resident Social Media Strategist at Marketo, has admitted that he agrees, and “believes that this is the year where content and social media will convene into the driving force behind organizations’ marketing strategies.”2.
You can send these slides to your personal contacts who might be interested in Business Diagrams. Engagement Goes DeeperFor many brands who are just starting a presence on Facebook, Twitter, and Pinterest, any engagement is a good thing. Lucky you if you managed to attend it rubbing shoulders with some of the biggest names in the industry, including Guy Kawasaki and Chris Brogan! Posts that gain “Likes” and “Shares” are certainly rewarding, but paying attention to Facebook Insights is crucial. You probably had the luxury of cruising gorgeous San Diego bay in the evenings on a private yacht. Amy Porterfield, co-author of Facebook Marketing for Dummies believes that a leading social media trend will be looking deeper at  engagement, as a tool for learning more about your audience.3. You’re not listing your actual strengths, you’re listing what you think your strengths are.
Between inspiring conversations with other experts and the exciting roster of speakers, I’ve had the pleasure of gaining some insight on the biggest social media trends of 2013.I’ll be sharing highlights of my experience in a series of blog articles.
Podcasting Gains SteamOne of the most-effective ways to be heard could be to literally invest in publishing branded sound bytes. You’re not listing your actual weaknesses, you’re listing what you think your weaknesses are, and so on…That’s why I want to present an alternative approach at writing a business plan. Tune in for more insights over the next few days, and in the meantime, enjoy this sneak peek at the hottest social media trends that are right around the corner for your brand:1. One of the powerhouses behind the conference, Social Media Examiner founder Michael Stelzner reported that a recent survey of 3,000 marketers revealed there would be an 800% increase in podcasting in 2013. Content is Social2011 was the year where social media marketing became a runaway phenomenon. Approximately 1 in 7 people on the planet have a mobile-enabled device, allowing convenient access to podcasts.4.


Social Commerce GrowsDespite the meteoric rise of social media, consumers still trust recommendations from family and friends more than any paid media, or online review websites.
2013 is the year where companies are beginning to realize that you simply can’t gain an audience without social media, and you can’t educate and engage without branded content.
Viveka Von Rosen, CEO of LinkedIn to Business, predicts a rise in social commerce, like Facebook’s graph search. More social media networks will likely invest in tools that allow users to explore their friends’ and families’ “Likes” and experiences with brands.5. Personalization MattersPersonalization is really nothing new, but as the internet becomes more sophisticated, it’s becoming increasingly possible for brands to develop real friendships with customers. If you’re listing a new product of yours, make sure to mention its main features and characteristics.Depending on the nature of your business, you may just have a single item to offer, which is fine. Surely not anything a small business owner can afford.Besides, not every business has an audience that is so specific.
If it turns out that your main audience is actually someone entirely different then nothing bad will happen, but you need to be ready and accept such a situation.Element #3: Why would they buy?What makes your product better or just as good as your competitors’? Or what’s some other reason someone would want to work with you?Just be honest and not overly promotional. Or just standard marketing methods (which are completely fine, by the way)?Actually, the exact methods are not important here. No matter what you’re going to end up doing, you need to have a plan for the initial couple of weeks.
Treat it as your getting started approach.Pick a handful of methods that have the most potential in your opinion and start executing them. Chief editor and author at LERAblog, writing useful articles and HOW TOs on various topics. Particularly interested in topics such as Internet, advertising, SEO, web development and business.Do you like this post?



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