How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc?
Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees.
Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business.
There is not a one-size-fits-all approach to social media but there are a few questions that everyone needs to answer in order to be successful. Next you need to know who you should be engaging with.  If you are like most business owners who want to get involved with social media, you are probably uncertain about what you should be tweeting and posting and how to use those posts to attract your ideal clients. I have a very straightforward answer to this question: You should be engaging with the people most likely to buy from you. The key to social media success is to be consistent and engage with your fans and followers on a regular basis. As the Mom Biz Coach, I am a speaker, business coach and mentor to mom entrepreneurs and small business owners.
Thank you so much for such a great information Lara!I like the valuable information you provide in your article. That’s true, we can easily access information through the help of our friends in social media…looking forward for more posts from you Lara! Testimonials:"I had felt stuck and needed someone to provide some focus and direction in my life and help me zero in as I was in a constant state of overwhelm.
Mom Biz Solutions PodcastClick to listen below or subscribe via iTunes or Stitcher so you can listen from your phone whenever and wherever you are! Relying on our team’s collective experience, when you partner with One Social Media, it’s like having your own Social Media Department. We devote our time and energy to learning about your business and how we can apply our social media marketing expertise to build your brand and connect you to the ever-growing social community.
Your prospects and customers expect you to use social media as a means to communicate and interact with them. 85% believe a company should not only be present, but also interact with its consumers via social media.
56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment. Contact us today to learn how we can help your business engage online with your prospects and customers through social media marketing. Our social media webinars cover a wide range of topics sure to help your marketing team get better results using social media marketing best practices. We are currently in the age of conversation and transitioning into the relationship building phase.
There are essentially 5 goals we need to achieve when branding our business on a social media platform. Email marketing or communicating with your list is necessary to keep your contacts constantly aware of your presence.
Once you have worked on conversation, engagement, interaction and communication it’s now time to send marketing offers to your list. Become a Private Member and Empower Your BrandJoin thousands of subscribers getting exclusive content,private case studies, updated industry insights and valuable business growth strategies.No Spam ever, just great content!
Now that you have got an idea of the general business opportunities that social media offers, let’s look at the practical way each of these opportunities helps business. Then one adds into the mix the online world of web analytics such as how many website visitors, bounce rates, keywords used to find the site.
Then there is the email data concerning the open rates, the click-through rates and the subscribe and unsubscribe rates. Not only does data drive a business forward, it also drives its marketing efforts.  Data is the magic fairy dust that can turn mediocre marketing results into raving successes. Another problem is while the data sits there, many business owners never bother to put the data into a format that will help them understand what is or isn’t happening so they can take the necessary action to move the business forward. Across the top of your spreadsheet or yellow pad, write down each of your specific business goals. Want more customers?  Creating a new product to offer to your customers?  Want to grow your email subscriber list?  Want new visitors to your website?  Seeking more engagement online?

If you want to increase the size of your email subscriber base, you’ll track the number of new email subscribers and so forth. What types of data are you tracking for your business?  What insights have you discovered using data?  What are some of your concerns about tracking data for your business?
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Sheila HibbardSheila Hibbard takes the fluff, hype and confusion out of marketing and social media. An information packed e-course that will get your social media efforts moving in the right direction for your business. Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Because social media is so broad and potentially resource intensive this is especially true.
For most companies, that means hiring an experience social media marketer to advise on the logical first steps and help develop an appropriate execution plan. Use your social networks to post either brief, interesting information, or links to relevant blog posts or articles—not necessarily your own, although you should promote your posts on social media if you run a small business blog. If you don’t know who your ideal client is you need to schedule a coaching session with me because that determines everything. On Twitter you can post quite a few more updates daily —up to five or ten times a day or more. My passion is helping entrepreneurs create and run businesses that honor their priorities and values. I’ve had pretty much the same strategy since I started getting involved with social media.
Huge thanks to my new friend Stacey for our lunch and to JENSIE for driving from Sacramento to come play with me!!! You’ll even get your own Social Media Project Manager assigned to your company, focused on making social media work for you to meet your objectives. Social Media is a good loyalty tool because it builds community around a business and brand.
Hiring us on a monthly basis is typically less than half the monthly cost of hiring or paying an employee to handle your social media business strategy.
Using simple strategies you can see a return for the time and investment you spend using social media to market your business.
Engaging prospects will help create conversations and get people talking to you about their likes, what they are looking for and what they don’t like. Sending relevant information is a necessity and auto responders can be a vital resource in this strategy. The biggest challenge is that people constantly expect to spend their time marketing posts and content right away without focusing on the relationships aspect.
This means that you can virtually meet up with several colleagues to discuss a project for instance, but also that you can attend a lecture or training session from your own home. These tools basically collect all data (infrastructure, people, events) based on a particular locality and make them available to a pool of users, whose knowledge of that specific place becomes much more extensive as a result. Entering marketplaces allows companies to reach a very large pool of potential customers, as well as create traffic towards their own websites. Also, social networks give very good opportunities for businesses to spread brand awareness through these communities. As virtual worlds use and display real products from existing companies, businesses can spread brand awareness within huge online communities.
You can reach all kinds of freelancers, from writers to arbitrators, from general skills to highly specific ones, from very affordable prices to much more expensive ones and from local to global freelancers. From online document management systems to mobile phones, a range of applications and devices allow more effective collaboration regardless of physical boundaries. These are user-generated information allowing the sharing of spreadsheets, articles and RSS feeds among many other types of information. Companies can have their very own social network and you can just imagine what this means in terms of collaboration. This means that companies can get very easy access to relevant information, but also publish relevant information about them as well, reaching a very wide audience by doing so.

Ideas platforms are highly valuable and cost-effective solutions for companies facing business challenges. Instead of developing expensive in-house market intelligence tools, companies can use social media applications which already gather and provide this kind of information. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. You can link to case studies, current events or updates in your industry, expert content, and more.Promotions and ContestsJust about everyone appreciates the opportunity to get something for nothing, so contests and promotions are popular on social media.
Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand. You must understand who your ideal client is so you can envision that person, find them, talk to them and start to understand them. The nice thing about it is that the people you engage with online are usually willing to help you figure things out. The Dailey Method Retreat attendees get to hike this tomorrow morning-if they don't choose to sleep in.
It’s no longer if you should incorporate a social media strategy, but rather how best to add scoail platforms best suited for your business. This is a core necessity for your business and a great way to measure successes on your social media campaign. There is money to be made through social media if you understand and work on the journey to get there first. Social media has completely dissolved physical boundaries, which translates into immense advantages for businesses. This mean a business can communicate information to a large base of ‘locals’ and attract customers.
This is very important for those businesses working around time-sensitive issues as well as for those wishing to communicate live with customers. The point is the choices are there, which means you can find the ideal freelancer suiting your exact needs. This facilitates information-sharing and project management, making it much easier and more efficient to work together.
This also means they don’t have to use external, mainstream sites to collaborate if they prefer not to. You don’t have to give away a free iPad every time, either—giveaways for your own products or services, or prizes that complement your offerings, is actually better for improving your social media presence with genuine engagement. Here are 30 contest ideas your business can run.However, holding contests too often can serve to dilute your brand, because you’ll end up with subscribers or fans who are only there for the giveaways. Use this type of content judiciously for the best results.Cartoons, Jokes, and Funny ImagesLaughter is both contagious and memorable. Social media is all about sharing, and you need to give people something share-worthy in order to make your marketing work for you.So what should you post? Injecting some humor into your social network can be a great way to show off your small business personality and make your followers comfortable engaging with you.Be selective with the humor you share.
Whether you’re on Facebook, Twitter, LinkedIn, or a combination of social networks, certain types of content consistently perform better than others.
Jokes or images that relate to your industry are a good choice, and you can also tailor selections to a recent company blog post or status update.
Here’s a look at the most effective categories of social media content for attracting and engaging your customers and prospects.Arresting VisualsThe idea that a picture is worth a thousand words holds true for social media. Make sure it’s in good taste—stick to non-vulgar, non-offensive humor.Personal InteractionIt’s most important to connect with other people—after all, that’s the primary goal of “social” networks.
They’re not interested in being “marketed” to—or worse, spammed with constant promotions in their social media feeds.

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