Well… Competitive advantage, is defined as, an advantage a business exerts, over competitors, either by means of lower prices, or by means of differentiating itself from others. Cost Focus: This is similar to cost leadership strategy, but over a small segment of the market. Differentiation Focus: The differentiation focus strategy lays emphasis on differentiating, with one or a few select market segments. Vicky has over fifteen years working in client and operations management, domaining and online marketing.
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In today's fast-changing, competitive environment, firms' competitive positions are constantly challenged by the emergence of new technologies[1], products, markets and competitors. Competence management aims at using optimally and developing the competencies of employees, that is their ability to put in practice their knowledge, experience, know-how according to the goals of the corporation they work for.
Management coaching will help you install a competence management program, which can only work if management is completely on board and cooperative. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation.


Michael Porter, has suggested four strategies followed by businesses to exert competitive advantage. A business usually identifies the buying criteria used by the market, and positioning the business uniquely to meet those criteria. The products will be very similar to the standard market leading products, but targeted only to a small portion of the market.
The primary basis for differentiation arises out of the special needs of the customer, which are not being addressed by the products of competitors.
A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. She has worked with many different online businesses, both large and small, plus put their online marketing strategies into practice. Terms like FTP and CPanel are like a foreign language and setting up a database might as well be setting up the space shuttle for a launch. Flexibility and adaptability have become key management concepts to develop a sustainable Competitive advantage; successful firms apply them in new organizational strategies that put into question many conventional tenets on organizations and their management. Competence management is relatively new field in human resources but has been increasingly recognized and implemented within firms over the past few years and is widely seen as essential for the achievement of a company’s objectives. It is their job, after all, to evaluate every employee’s skills to establish their competencies so that they can be measured against the company’s needs.


To compete against such luxury car makers as BMW and Mercedes Benz, Toyota management started making Lexus a car with premium quality at low costs below its competitors. She has helped online businesses better their conversion rates quite significantly and raised their online revenue. These strategies involve a decentralized and responsive work organization, based on co-operative relations not only within the firm but also in its relations with customers, suppliers and competitors.
If you doubt your company’s ability to use competence management, consultants can help you. It is characterized by premium price, The differentiating factor gives the customer enough conviction to prefer the product more than other similar products in the market. Eg: Retail Giant Walmart, introduced a concept known as Everyday low Prices, offering products at cheaper rates than other competitors.
Resource and capabilities: it will work best when the company has the resource know how and capabilities to incorporate upscale product attributes at a lower costs.



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