Daymond John is honored to be the first feature on the cover of LI & Business magazine. Instead of simply reporting news on Facebook, Twitter, Google, and LinkedIn, Social Media Magazines provides business people actionable, how-to information that teaches them precisely how to utilize these powerful platforms to enhance their businesses goals and objectives. Nathan Kievman is a highly sought after Digital Strategist, bringing a no nonsense business approach to digital and social strategies.
Having helped his clients generate more than $100 million in new deals through LinkedIn, his company specializes in using LinkedIn and Socially Verified Email strategies to deliver their clients a steady stream of highly targeted and pre-qualified appointments with top executives, CEOs, VPs, thought leaders and other key decision makers who are typically hard to reach. Serving more than 250 clients over the past several years, Linked Strategies has helped its clients generate thousands of inbound appointments with entrepreneurs, business owners, and executives from startups to large companies such as Sony, Adobe, JP Morgan Chase, Bank of America, Apple, Ogilvy, SAP, Cicso, HP, LinkedIn, Verizon, Facebook, The Bill and Melinda Gates Foundation and thousands of others.
The bottom line… Linked Strategies provides you access to either a highly targeted few, or up to thousands of new prospects, high caliber talent, investor relationships or media opportunities in as little as 30 to 60 days, guaranteed. In 2010, a study by neuroscientists at the French medical research agency Inserm showed that when people focus on two tasks simultaneously, each side of the brain tackles a different task. Our upcoming power packed LI & Business Magazine, which I am the Executive Editor for is about to release the first ever issue!
If you don’t know Daymond, he is the creator of FUBU and featured Celebrity Investor on the hit show Shark Tank.
His company, Linked Strategies is a consulting firm that specializes in measurable LinkedIn Client & Talent Acquisition Campaigns, helping companies from around the world find the fastest path to their target market today through services, training and technologies.
Get the waves wrong and you risk finding yourself dumped.Each issue, this column will teach you about an unbroken wave.


In an amazingly insightful interview, Marketing Guru, Jay Abraham interviews Daymond as only he can interview someone. But before you can go pro, you need to know how to ride the waves that have already broken.Awareness MarketingBrand or awareness marketing, fuelled with creative campaigns, gets used by most companies.
The idea behind it is that customers will buy whatever you offer, they just have to know you exist.Awareness marketing terrifies anyone who cares about any sort of ROI.
Leaving aside a company’s reason for being, in the sense of giving back to the community, the sole reason behind being in business is to profit. To hit profit targets, every dollar out needs to attract many more dollars in.Awareness marketing is creative,  a waste of money, and vague.
Just ask an awareness marketer to give you data that proves the ROI their latest campaign made.Marketing is not about creating a group of people who know about your company. The sole purpose of marketing is finding a herd of people ready to hand over their hard-earned dollars in exchange for what you offer.Direct-Response MarketingAny time you want a prospect to take action based on your marketing, you’re surfing the next wave.
That action can either be to make a purchase right now or to take the next step in your sales process.Clarity about your outcome means you can collect data to learn whether your marketing has been effective. If you have a landing page asking people to register for a webinar, you know exactly how many people have signed up. It’s either worked, or it hasn’t.Post out a sequence of sales letters and again you’ll know how many people respond and how much return you’ve got on what your marketing costs. You can keep refining your marketing to make it more effective.It’s this ability to get results, and prove them, that makes direct-response copywriting, such as I do, the highest-paid writing work in the world.


In their minds, content marketing helps prospects move through the sales process, while information marketing sells educational products.But in my mind they are the same thing. Sometimes your information will move prospects further along the path of purchasing your product or service. It can be measured like a tide and if you don’t have metrics in place, you’re making the Awareness Marketing mistake.
End your information pieces with strong, clear calls to action and you can use social effectively.Context-Based MarketingEach of the previous waves, you’ve probably heard of, but this one is a rogue wave. Context-based marketing describes getting the right marketing message to the prospect at the right time.Amazon do this extraordinarily well. Add a book to your shopping cart and while you’re in a buying trance, they’ll suggest three books you’ll probably be interested in. With five waves to master, each with their own eddies, swells and pools, you can understand how risky modern marketing can be.Right now, I have my eye on an unbroken wave.




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