While there are many e-commerce and e-business models which one needs to be aware of, the dynamics of business strategies change overnight with the adoption of e-commerce and m-commerce business models.
In view of these changes, there began a serious contemplation of sustainable e-commerce and e-business models for business giants.
With increased adoption of E-commerce, firms adopted Pure-Click and Brick and Click Business Models.
Pure-Click companies are those that have launched a website without any previous existence as a firm.
However it was noticed that many (as high as 84%) of the business models met with disastrous results and the companies blew up (bubble burst) within a couple of years of its inception. It was realized that the complete value chain needs to be analyzed before a firm selects a business model for its operations. The analysis of the core of a firm is crucial for success in this increasingly information age, where business models are attempting a quick fly off the sly to generate revenue and most of which are falling flat. By the way, have you read our article on the Growth Strategies of Web Based New Generation Firms? License: Creative Commons Debt consolidation works exceptionally well for some people. La estrategia es uno de los principales campos de estudio que ha despertado interes, tanto en el nivel academico como en el mundo de los negocios. La estrategia del negocio, a veces llamada gestion estrategica empresarial, es la busqueda de un plan de accion que brinde una ventaja competitiva a una empresa para que pueda desarrollar y acentuar su crecimiento y expandirse en el mercado.
El analisis estrategico debe buscar las relaciones sistematicas entre las elecciones realizadas por la gerencia y los resultados economicos obtenidos. Las decisiones estrategicas implican el compromiso de la asignacion de recursos de la organizacion a largo plazo. Para algunos negocios la estrategia es la base fundamental de organizacion o empresa para el logro de sus objetivos. En primer lugar, se debe incluir una serie de objetivos a largo plazo, lo que se puede establecer como la mision de la empresa, es decir, sus propositos. En segundo lugar, se debe definir el alcance de la empresa, es decir, la intencion de ofrecer a los mercados lo que quiere la direccion y las areas de actividad en la que participan los productos. En tercer lugar, la estrategia debe especificar la forma en que la empresa pretende alcanzar una posicion ventajosa en cada negocio o mercado en el que opera.
Consiste en la toma de decisiones de largo alcance en el ambito de actuacion de la empresa.
El desempeno economico de una empresa no solo depende de las condiciones estructurales de la industria, sino tambien de su capacidad especifica para crear valor para el consumidor y en esto consiste en estrategia competitiva, determinar como crear y fortalecer la competitividad de los negocios en el largo plazo.
Es cuando una empresa es capaz de proporcionar a los consumidores un excedente que es comparable con el resto de sus competidores, pero a un costo significativamente menor. Utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el analisis de sus habitos de navegacion. Business strategies determine the products with which and the markets in which a company intends to achieve competitive advantages. The third strategy can also be interpreted as an application of the first two strategies with a focus on one particular market segment.


The strategy of comprehensive cost leadership in a sector requires the rigorous exploitation of the experience curve effect Experience curve effect to reduce unit costs. The job of logistics systems is to handle large volumes of goods in geographically spread-out markets at the lowest possible cost.
The differentiation strategy strives to lend a special status to a product from the customer’s perspective, enabling it to be perceived as unique throughout the sector. Customer-oriented capacities such as rigorous market segmentation, accessibility and a high level of flexibility have a positive impact on a company’s success. The strategy of concentrating on focal areas such as market niches requires the company’s focus to be placed on a particular customer group, a regional market or a small range of products within a sector. In contrast to the cost leadership strategy, the cost advantages are not based on the experience curve effect Experience curve effect - which is related to large sales volumes. In logistics, it is also possible to pursue hybrid strategies - that is, strategies that aim for cost leadership and differentiation at the same time.
Here is an example: Large numbers of white T-shirts are pre-produced in China and imported to Europe. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Hey, if I am just starting this game what are the first 5 steps I should take to get a head start?
The limitations of the more popular strategic frameworks like that of the Porter’s 5 forces model was realized very soon by the researchers in e-business strategy. What would be the mantra for success was long deliberated and various e-business and e-commerce models started getting wider acceptance. It was at this juncture that the value proposition of e-commerce models started getting scrutinized and the importance of the complete value chain for e-business models got its due importance. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
La importancia de la gestion estrategica se encuentra en su vinculacion directa con los resultados empresariales.
La estrategia articula todo el potencial de la empresa, de tal manera que la accion coordinada y complementaria de todos sus componentes contribuye al logro de objetivos definidos y alcanzables. Las empresas con gestion corporativa, desarrollan una estrategia  disenada por los directivos y el asesoramiento externo. El rendimiento estrategico se basa en el despliegue de los recursos de la organizacion, asi como la adquisicion o generacion interna de recursos.
La estrategia de negocio existe aunque no se define formalmente, es decir, la estrategia de negocio puede ser implicita por las empresas o puede expresarse cuando surge de un proceso determinado. Mas concretamente, la empresa debera determinar su estrategia competitiva o estrategia de negocio. Estas decisiones se configuran alrededor de las siguientes tres dimensiones: vertical, horizontal y geografica. A company that pursues a strategy of cost leadership must rely on logistics process capacities that allow for simple and far-sighted logistics systems. The lower unit costs mean that these margins can still be achieved when competitors are no longer profitable due to lower experience curve effects Experience curve effect [4].


The differentiation can result from a special brand image, the product’s quality or special product-related services. Differentiation shields the company from its competitors and creates a customer relationship with the product. The competitive edge results from the adjustment to the specific requirements of a market segment as well as from cost advantages in this market segment.
The generic strategy framework was also somewhat limited in its applicability in pure e-business models.
La implementacion y desarrollo de la estrategia empresarial es tarea del Director Ejecutivo, con la participacion de nivel ejecutivo de operaciones, mercadeo, venta por mayor y menor, administracion, tecnologia, etc. Dicha accion esta condicionada por una serie de factores contextuales que no tienen cambios en el corto plazo. La dimension vertical se compone de fases sucesivas de la produccion a llevarse a cabo para obtener el producto final. This includes technological capacities for implementing flows of material, the capacity to simplify procedures and the capacity to anticipate necessary processes [3]. The differentiation takes place largely on the individual customer level as the company constantly offers new services and responds as flexibly as possible to specific customer needs.
Here, large unit numbers of standardized product components or modules are initially produced. This postponement Postponement concept, in which product customization is put off, generates economies of scale and synergy effects in production of standardized modules. Internamente, la estrategia esta condicionada por el conjunto de recursos que posee, asi como por su estructura organizacional. Las decisiones estrategicas deben determinar cual de estas fases se llevan a cabo por la empresa y cuales no. But it can also require special adjustments in the logistics systems to meet the service requirements of a specific market segment [4].
End production, which churns out a multitude of product versions, follows only at the end of the value-creation process. This can result in both a high level of added value for the customer thanks to variety or differentiation and in cost leadership [4]. La dimension horizontal se refiere al numero de diferentes empresas en las que la compania esta presente. La influencia del medio ambiente esta determinada por las caracteristicas del sector o sectores en que la empresa desarrolla sus actividades, asi como un numero de factores externos que limitan su comportamiento. La dimension geografica se refiere a la presencia espacial de las actividades de la empresa, que pueden ser locales, regionales, nacionales, internacionales y mundiales.



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