As first promised back in January, YouTube has officially begun supporting 360 degree video formats in the majority of its mobile and web platforms. Google is working with a number of cameras and manufacturers, including Bublcam, Giroptic’s 360cam, IC Real Tech’s Allie, Kodak’s SP360 and the Ricoh Theta, so that the 360 videos they capture are easy to upload to YouTube. 360 degree video may not be pervasive yet, but a growing number of hardware and software are supporting the form. It’s a smart move, especially considering the growing interest in content-starved virtual reality platforms.


Mobile users can tilt their device arund to adjust the point of view, much like you would with an augmented reality experience, while on the desktop, viewers can use their mouse to drag the video and see new angles. In the future, Google will add additional features like auto-detecting when a 360-degree video has been uploaded, the ability to add filters (because what is life when it’s not viewed through a vaguely retro lens?), and better search functionality for finding these videos. The Samsung Gear VR, which straps a Galaxy Note 4 to your face with head-tracking goggles, is itching for content beyond Google Street View videos and a handful of gaming titles. There are still a number of steps YouTube and its hardware partners need to take before it’s seamless and pervasive.


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