If you are feeling like social media is taking over your life, then please join my FREE private Facebook group. Nielsena€™s State of Social Media Report, based on a survey of global digital consumers, revealed that around three in five (59%) social media users in the Asia Pacific region interact with social media via a mobile device, 12 points higher than the global average of 47 percent and 11 points higher than the next closest region (Middle East, Africa & Pakistan, 48%). Smartphone ownership is higher in Asia Pacific than any other region in the world with more than two in five (44%) owning a smartphone, compared to less than one third in regions such as North America (31%) and Europe (30%).
Close to half (47%) of Asia Pacific consumers interact with social media while watching TV, slightly higher than the global average (46%). Using social media to keep in contact with family and friends and as a source of entertainment remain the top two reasons for social media participation. The Nielsen Global Survey of Digitala€™s Influence on Grocery Shopping was conducted February 10-27, 2012 and polled more than 28,000 online consumers in 56 countries throughout Asia Pacific, Europe, Latin America, the Middle East, Africa and North America. As in 2013, Pew Research asked users of each platform how often they engage with the site, whether on a daily, weekly or less frequent basis. Almost half (49%) of Instagram users are on the platform daily, with 32% who say they go on Instagram several times a day. Some 36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day. Some 17% of Pinterest users visit the site daily, including 9% who visit several times a day. Some 13% of LinkedIn users visit the site every day, including 7% who say they visit LinkedIn several times a day.
Today, more than half of internet users (52%) use two or more of the social media sites measured (Facebook, Twitter, Instagram, Pinterest, and LinkedIn) compared with 42% who did so in 2013. Facebook remains the most popular platform for those using just one social media site—fully 79% of those who use just one site report using Facebook. The proportion of Facebook users who also use another platform increased significantly since August 2013 for each platform.
Turning to sites other than Facebook, a significant level of overlap exists between Instagram and Twitter users—58% of Twitter users also use Instagram, and 52% of Instagram users also use Twitter.
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. Inspired by Branch co-founder Josh Miller's recent post about how his 15-year-old sister uses the Internet, Y Combinator partner Garry Tan surveyed a bunch of teenagers and young adults to find out which services they use regularly. With help from YC-backed Survata, Tan surveyed a total of 1,038 people from two different groups: people aged 13-18, and 19-25.
But as Miller wrote, teenagers seem to be using Tumblr mostly to look at photos from celebrities. In addition to teenagers, investors have also shown quite a bit of interest in the microblogging site.
After feeling pressure from investors to turn the site into a real business, Tumblr flipped the switch on its first true monetization effort last year and generated $13 million in a matter of months. Tumblr has tens of millions of registered users who have created 86 million blogs, which drive about 18 billion page views per month.
B2B Marketers are always comparing their company social media efforts to other B2B companies. Some of these results were featured on eMarketer, but you can download the full Social Media Marketing Strategy Report for free from Ascend2 (registration required).


Top objectives for B2B marketers were improving customer engagement, increasing web site traffic and increasing their content reach. While those B2B marketers surveyed indicated that various content types were their top activities in social media marketing, it turns out those same activities are the most challenging for them to complete.
2011 marked the second year in which many social networks started to wane as social network saturation kicked in. All data continues to come from Google because they have one of the largest data sets on the web. The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query. The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore if the score is .52 then it is 52% of the population. If you would like to re-use any of our images or source any of our content in this analysis, you are free to republish it given you link back to this webpage. Just because someone has tons of followers and a few pretty pictures does not mean they are rolling in dough. You can sign up directly from my website and instantly connect with other creative biz owners who are looking for social media support. Join our private Facebook group: Social Media for Creatives to get real about your social media strategy in private setting. Mobile social media usage was particularly pronounced in Singapore and Indonesia (70% and 65% respectively). Ownership of smartphones in Asia Pacific has almost doubled (up from 25 percent) compared to the same quarter a year ago.
Filipino respondents are the most likely to engage in this cross-platform behaviour (69%), followed by Hong Kong (62%) and Indonesia (59%). Engaging in social media to learn more about brands, products and services and to hear othersa€™ experiences is also highly participated; around two thirds of social media users in Asia Pacific turn to social media to learn more about brands, products and services or hear about othersa€™ positive or negative experiences at least once per week (66% and 65% respectively).
Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
Facebook users continue to be highly engaged, while the proportion of daily Twitter users decreased, and users of Instagram, Pinterest and LinkedIn mostly log on with similar frequency compared with last year. Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013. As opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post or comment on Facebook. As in 2013, a significant majority of Twitter, Instagram, Pinterest and LinkedIn users say they also use Facebook, more than any other site.
Similarly, there are more LinkedIn users who use Twitter, Instagram and Pinterest than there were in 2013. Among non-Facebook sites, this is the highest rate of “reciprocity” between user groups measured.
It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Tumblr is a blogging platform that lets users post things like text, images, videos, links, and audio.
Snapchat is the mobile app that lets you take self-destructing photos, and is the newest of all the services in the survey.


59% of all respondents reported using Tumblr regularly, while only 54% reported using Facebook regularly. While the first could be a high level goal, if other parts of the business are focused on that objective, the other top objectives are more tactical. Content is what drives lead generation and other top of the funnel activities, so these tactics are on track. We continued to use their Google Ad Planner and Google Insight for Search products to pull demographic and geographic data. Lucky for you, perfect photography is not necessary to build a successful business on Instagram.
Remember to follow me on Instagram and meet other creatives through the hashtag I created, #mycreativebiz. Almost three in five (58%) social media users are actively seeking deals online such as monetary incentives, coupons and promotions. There were no significant changes since August 2013 in the proportion of Instagram users who use the site with varying degrees of frequency.
The proportion of Twitter users who visit the site daily is a significant decrease from the 46% of users who did so in August 2013. There were no significant differences since 2013 in the proportion of users who use Pinterest with varying degrees of frequency.
The proportion of LinkedIn users who visit the site weekly dropped from 34% in August 2013 to 25% in 2014.
But if lead generation is not a stated goal (above), it means that B2B marketers are not capitalizing on these tactics and including calls to action with every piece of content.
As Facebook became the mainstay for many users in late 2009 and into 2010 and continuing into 2011, we see the continued fallout in interest for many other social networks. Therefore if a given month shows the chart near 100, then that is the busiest month for query searches ever reported in Google during that given time frame. Likewise, 61% of LinkedIn users say they visit the site every few weeks or less often, compared with 52% who said so in 2013. How do we measure the value and does the rest of the organization understand what you are doing with social media? There are still a few social networks that are growing, year over year, however, such as Tumblr, Reddit and Twitter, to name a few.
In a recent survey Ascend2 asked 687 business leaders, marketing executives and practitioners from around the world just those questions.
A relevant follower is not your grandma, it’s someone who fits your customer profile. I have a bag of props ready to go so I don’t waste any time looking for things to add. Not only will planning ahead save you massive amounts of time, it will keep your feed visually consistent.



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